WASHINGTON, June 27,
2024 /PRNewswire/ -- CFP Board today announced the
launch of its 100K Pro Bono
Challenge, which encourages CFP® professionals to
collectively provide 100,000 more pro bono hours than last year. In
2023, CFP® professionals reported 312,237 pro bono
hours. The 2024 goal is to attain 412,237 pro bono hours from
CFP® professionals nationwide. The 100K Pro Bono Challenge goal celebrates the
recent milestone of reaching 100,000 CFP®
professionals.
To join the Challenge, CFP® professionals must
volunteer at least one hour in 2024 and report their pro bono hours
by midnight on December 31, 2024. The
Challenge also includes a friendly competition among states based
on the percentage of participating CFP®
professionals.
Participants in the 100K Pro Bono
Challenge will receive a digital certificate of participation in
early January 2025, recognizing their
dedication to community service.
"CFP Board is dedicated to fostering a culture of service and
working toward a future where all Americans have access to
competent, ethical financial planning," said CFP Board CEO
Kevin R. Keller, CAE. "By joining
the 100K Pro Bono Challenge,
CFP® professionals not only help others but also
demonstrate the financial planning profession's collective
commitment to lifting our communities."
The 100K Pro Bono Challenge aligns
with CFP Board's 2023 Resolution supporting pro bono financial
planning services, which noted that establishing a pro bono
tradition for CFP® professionals will elevate and enrich
the profession, help build the financial planning workforce of the
future and aid Americans concerned about their financial
circumstances.
Expanding access to competent and ethical financial planners
through pro bono services is a top strategic priority of CFP Board,
which has taken steps to promote pro bono service by creating the
position of a full-time Pro Bono Manager and formalizing its
partnership with the Foundation for Financial Planning (FFP).
"The 100K Pro Bono Challenge
highlights the impact CFP® professionals can make
through pro bono service," said FFP CEO Jon Dauphiné. "Even one hour of expert financial
planning advice can be of immense value to someone in need. FFP is
committed to growing access to pro bono financial planning by
making the process easy for CFP® professionals,
nonprofits and underserved Americans."
CFP Board will continue to award digital badges to
CFP® professionals who have completed 20+, 60+ or 100+
hours of pro bono financial planning. Pro bono volunteers can track
and report their hours through their CFP Board accounts.
For more information on how to join the 100K Pro Bono Challenge and make a difference in
your community, visit CFP.net.
ABOUT CFP BOARD
CFP Board is the professional body for
personal financial planners in the U.S. CFP Board consists of two
affiliated organizations focused on advancing the financial
planning profession for the public's benefit. CFP Board of
Standards sets and upholds standards for financial planning and
administers the prestigious CERTIFIED FINANCIAL PLANNER®
certification — widely recognized by the public, advisors and firms
as the standard for financial planners — so that the public
has access to the benefits of competent and ethical financial
planning. CFP® certification is held by more than
100,000 people in the U.S. CFP Board Center for Financial
Planning addresses diversity and workforce development
challenges and conducts and publishes research that adds to the
financial planning profession's body of knowledge.
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SOURCE CFP Board