‘Bones Love Milk’ Teams with Alta Dena and TruMoo to Bring Skateboarding for a Cause to Ventura’s Surf Rodeo
10 July 2024 - 6:11PM
Business Wire
Milk-Centric Skaters Gather to Raise $10,000 for City of
Hope
The “Bones Love Milk” skate team, sponsored by the California
Milk Processor Board (creators of got milk?), teamed with Alta Dena
and TruMoo to host a philanthropic skate competition resulting in
$10,000 donated by the winning team to the City of Hope Medical
Center. The event took place throughout July 4th weekend at the
Surf Rodeo event in Ventura.
Throughout the two-day event (July 5-6th), attendees of all ages
were welcome to the activation to learn the fundamentals of skating
with free skate coaching, participate in games for prizes, meet
their favorite skaters, and re-energize with a cold bottle of
milk.
Skateboard pro Dalton Dern won the best trick skateboarding
competition donating $5,000; runner up Christopher Pierre-Jacques
won $3,000 and Katelyn West came third giving $2,000.
Skating legend Christian Hosoi announced the competition while
educating young skaters and their families on the benefits attained
by drinking milk. Hosoi gave out TruMoo longboards and boogieboards
to enthusiastic audience members. While listening to live music
from over 30 bands and enjoying the sun, many families escaped the
heat with refreshing cold milk supplied by Alta Dena and
TruMoo.
Milk provides essential nutrients—such as calcium, vitamin D and
potassium—that maintain bone strength, boost muscle growth, and
support healthy weight.
The Bones Love Milk initiative makes an impact in educating
people of all ages on the important role that milk plays in a
healthy diet. What makes this approach unique is the ability to
“drop in” to a community like Ventura and partner with events such
as Surf Rodeo, bringing fun and excitement within the skateboarding
and surf culture so prominent across California.
“This event was very special to me,” said Terry Dana, Senior
Vice President of the West for DFA Dairy Brands, “All the parties
involved collaborated toward having a great couple days of fun,
culminating in a professional skateboard contest with winnings
donated to City of Hope for cancer research. It is amazing to see
what can be accomplished when great people come together in a
genuine way to improve health, communities, and people’s
lives.”
About the CMPB
Since 1993, the California Milk Processor Board (CMPB), creator
of the famous 'got milk?' campaign, has been committed to
increasing milk consumption throughout California. One recent
initiative, "Bones Love Milk," is dedicated to educating youth on
the real benefits of milk as "nature's energy drink" in an
unconventional way, showcasing how milk is a true nutrient
powerhouse, delivering strong bones, energy, hydration and muscle
recovery. The CMPB is funded by all California milk processors and
administered by the California Department of Food and Agriculture.
The 'got milk?' trademark is a federally registered trademark and
service mark. For more information, visit www.gotmilk.com.
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