The brand is partnering with actor and BBQ pro
Brian Baumgartner
to get people into the grill zone with this sauce that delivers
a caffeinated kick.
FARMINGTON HILLS, Mich., June 27,
2024 /PRNewswire/ -- Grilling isn't just a hobby
— it's a lifestyle. And those who get it, get it. With 38M #BBQ Instagram posts — and over 630K members of r/BBQ — there's a fast-growing
community of grillers who all speak the same, sizzling language.
From hosting tips to recipe swaps, BBQ is the ultimate way to
unlock big connections and even bigger flavors — and 68% of
Americans say they don't need a special occasion to fire up their
grill1. Working the grill is more than just a moment,
and it's time to be part of the crew or be left behind.
Thanks to the new 5-hour ENERGY® Inspired Energizing BBQ Sauce,
pros and newbies alike are getting a shot to own their grill all
summer long. And with July 4 right
around the corner — the number one grilling holiday in the
nation2 — this product is guaranteed to take grilling
season to the next level. With a sweet and tangy Peach Mango flavor
and the caffeinated kick you'd expect from a 5-hour ENERGY® shot,
it's giving taste. It's giving summer. It's giving Big Grill
Energy.
Finally, an energizing BBQ sauce that adds pep to your protein,
veggies, fries... you get the idea. Created with our partners at
The National Food Lab, energy has never tasted so good. And with 60
milligrams of caffeine per serving, the sauce packs an energizing
punch that goes beyond its bold flavor.
To add even more fuel to the fire, 5-hour ENERGY® is bringing on
Brian Baumgartner as the perfect
partner to spread the word (and the sauce). The actor will be
sharing his own mouthwatering recipe using the product with his
followers, who can then replicate his dish after snapping up a
bottle of their own. As a passionate home griller and the author of
the new Seriously Good Barbecue Cookbook, Brian knows better
than anyone how to keep the good vibes going at the grill all
day.
"It takes true Big Grill Energy to work the grill. It's an art,
a science, and a passion that takes time to get things just right,"
Baumgartner shared. "Whether you're a novice or a well-seasoned
pro, everyone knows you need a specific kind of energy to keep
things low and slow throughout the full grilling experience. That's
why I'm incredibly stoked to be partnering with 5-hour ENERGY® to
bring the secret sauce you need to crush your cookout."
No matter your grilling style, 5-hour ENERGY® Inspired
Energizing BBQ Sauce is here to get you across the finish line. The
limited release will happen over four weeks, officially launching
June 27 at 5hourenergy.com. The best
part? This sauce is on the house — and yes, that includes
shipping.
"From my own family cookouts, I know how exhausting BBQing can
be. From grilling to hosting and all the fun lawn games that happen
in between, it's often an all-day affair," said Jeff Sigouin, President and COO of Living
Essentials, the makers of 5-hour ENERGY®. "As we continue to
redefine what 5-hour ENERGY® is and can be, we're excited to be the
first energy brand to offer hardworking BBQ aficionados what they
really need — a caffeinated sauce to help stay focused and keep the
party going."
BBQ is a summer staple that takes everything you've got. And
5-hour ENERGY® Inspired Energizing BBQ Sauce is the secret
ingredient for staying in the zone all day long.
Things are about to get saucy. You in?
1, 2 Grill and barbecue market in the
U.S. - Statistics & Facts. Published by Statista Research
Department, May 15, 2024
About 5-hour ENERGY® Shots
Since launching in 2004, the 5-hour ENERGY® brand has evolved into
a long-trusted line of products meant to get people through
whatever each day brings. From its iconic shot size to a 16-oz
carbonated drink, the brand has become a household staple for its
ability to help you feel alert and get back on track. Find more
information about 5-hour ENERGY® products, which are widely
available in convenience, grocery, retail, club stores, and online
outlets, at 5hourenergy.com.
Media Contact: Kysa
Sager, KSager@webershandwick.com
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SOURCE 5-hour ENERGY