BRIDGEWATER, N.J., May 21, 2024
/PRNewswire/ -- Get ready to turn heads,
because AmLactin and Kerasal, are flipping the
script with their #UnsexyDesignChallenge! These powerhouse,
albeit underrated, brands are embracing their "unsexy" status and
inviting you to join the party with a playful packaging design
contest. Recognizing their products might not look Insta-worthy but
are hailed as must-have holy grail products for those in the know,
AmLactin and Kerasal are calling on fans to showcase their
creativity by giving their award-winning, expert-loved products a
fresh new look.
AmLactin and Kerasal have garnered a cult following for their
efficacy in addressing various personal skin and nail concerns.
From dry, rough skin to cracked heels to fungal nail damage, these
products have been quietly transforming skin and nails for
years, winning over the hearts (and skin) of doctors and beauty
enthusiasts everywhere.
"Our products might not make your 'shelfie,' but trust us,
they'll give you soft, smooth, radiant skin, helping you feel more
confident in your own true skin," said Heather Choe, Head of Marketing at AmLactin.
"The prettiest, most aesthetic packaging doesn't necessarily mean
the most effective formula. Our products deliver real results, and
that's what matters most. This contest is about celebrating the
effectiveness and having some fun with our fans in the
process."
AmLactin and Kerasal are teaming up to throw the ultimate
#UnsexyDesignChallenge contest, and artistic geniuses, amateur
doodlers, and brand enthusiasts alike are invited to join! The
contest encourages participants to unleash their creativity by
redesigning AmLactin and Kerasal packaging. Whether its intricate
renderings, whimsical doodles, or quick sketches, all submissions
are welcomed and encouraged.
"Our foot and nail care products may not be super sexy to use,
but let me tell you, they work miracles even on the
gnarliest-looking feet," said Whitney
Kopp, Head of Marketing at Kerasal. "The #unsexyproducts
trend is all about celebrating products that don't need to follow
the latest design trends to get the job done. We're excited to see
how our fans can turn our 'unsexy' packaging into something they
want to have on their shelf."
Three winners will be selected and will see their designs come
to life in a limited product drop and receive a $500 Visa gift card. Additionally, winning
designs will be featured prominently across both brands' social
media channels, providing exposure to a wide audience of skin and
foot care enthusiasts.
To enter, participants must: 1) follow @AmLactin and @Kerasal on
Instagram, 2) create an original packaging design for AmLactin
Daily Nourish 12% Lotion or Kerasal Intensive Foot Repair
Ointment and post a pic or story of it on Instagram, and 3)
use the hashtag #UnsexyDesignChallenge and tag @AmLactin or
@Kerasal.
The contest is open from May 21 to June
21, 2024. Three winners will be selected and announced on
June 25, 2024. For more information,
see their launch post here.
About AmLactin
AmLactin® is the #1
Dermatologist Recommended moisturizer brand with lactic acid
and has been a trusted skin solution for more than 25
years. The AmLactin line of body lotions and creams contain
clinically proven concentrations of lactic acid to gently exfoliate
and deeply hydrate skin, whether you're looking to maintain
healthy-looking skin from head-to-toe or target tricky concerns
like Keratosis Pilaris.
About Kerasal
Kerasal®, the leading brand providing transformative results for
nail and foot repair, has studied keratin for over 30 years and
formulates products specifically to nourish, renew and rejuvenate
keratin. Whether your goal is to repair nail damage or your feet
are simply craving a little pampering, stride confidentially with
Kerasal.
FOR MEDIA INQUIRIES, PLEASE CONTACT:
Rebel Gail Communications for
AmLactin
Stephanie
Channell
378021@email4pr.com | 212.675.8555
Bender Group for Kerasal
Stacey Bender
378021@email4pr.com | 973.650.1218
View original content to download
multimedia:https://www.prnewswire.com/news-releases/amlactin-and-kerasal-launch-bold-unsexydesignchallenge-contest-calling-on-fans-to-give-their-products-a-makeover-302150997.html
SOURCE AmLactin and Kerasal