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[the analyst] 03/1/2013 18:34

Superb training seminar from ning:



Training people how to build a successful site/network in this way must have a positive impact on customer retention.

[the analyst] 03/1/2013 13:29

A very interesting article on the delayed $1 billion Glam Media IPO:



It discusses the fact that their growth plan going forward stems around using the ning technology.

[the analyst] 03/1/2013 13:16

Have SocialGO won a major deal with www.smartson.se?

I see loads of subdomains on the site, all of them created using SocialGO - you can see some of them in the following search:



Just a few examples below:







Most of these subdomains have appeared very recently.

Presumably, as they are all on separate subdomains, which are essentially separate websites, each on will have to be paid for separately.

[the analyst] 03/1/2013 13:14

"If the potential is that great then how come the company is having problems getting people to sign up and then retain them"

Well, the 'finished' product itself, including the whole process of on-boarding, is obviously nowhere near good enough, does not offer what people need.

The potential comes from the underlying technology itself, rather than the product as it stands. The potential, imo, is there for someone to convert the technology into a great product offering.

Not easy though, given the position they find themselves in. The problem is two-fold:

Firstly, they would need a genuine expert to coordinate the development - someone that knows exactly what to do and how to do it, how to get the developers, how to execute, etc.

Secondly, even with the right person at the helm, even with with the right team, they would still need more cash - my total guess is that they still require £2m to see it through properly, to develop what I thought they were going to originally, when they talked about V2.

Of course, it would take a lot less than that to produce something that, if not world-class, would at least get customers enjoying the (limited) product, get the company back on a revenue growth curve.

We don't know what they have been doing in the background over these past few months, what the new CEO has been working on, whether he has been making progress.

[dodge city] 03/1/2013 12:52

If the potential is that great then how come the company is having problems getting people to sign up and then retain them.

The truth is that for various reasons, including cost, no one wants to use the product.

Dim has had more than enough time to get this business off the floor. From what he has said it sounds like he lives in a world of self delusion. If he was a real business man he would have killed this dead months ago.

[the analyst] 03/1/2013 12:49

Hi WT,

That 0.5p figure should read 0.8p - typo, now edited. Nevertheless, the prospect of a £3m valuation for the company is still very low, I agree.

I have mixed feeling on how to value the product

On the one hand, I'm guessing that a trade buyer would not want to pay anywhere near the £6m that SGO have spent so far on the entire project (V1, V2 and 2012) since 2007.

Yet, on the other hand, the 'potential' is still enormous. If developed, the product could be great, imo. So, if there were several companies bidding for the technology, maybe they could get more than that. I don't know.

One thing that is obvious to me, is that DW still believes in the potential here, otherwise he would have killed the project and moved on some time ago. He could even have taken it into administration, bought it back and then sold it for his sole gain, if he wished. Seen it happen with quite a few of the old tech bubble companies. So, all credit to him on getting the Catalis life-support and trying to find a solution.

I do genuinely think that DW is doing his best to find a way to raise the company from the dead, but as to whether the has the skills to do that, only time will tell.

[wealthtransfer] 03/1/2013 10:53

TA - is that where you see the current value of the product - £2m?

For someone (hosting cos etc...) looking to develop a modern web site creator and with a bit of cash and good management, to add to develop it properly, it could be worth more - even as it stands.

[the analyst] 02/1/2013 23:06

Hitting it out the ball park would be great, but I would now be delighted with any sort of "fluke" plan coming good even if it valued the company at just 0.8p per share!

In Dom we trust ;)

[carl79] 02/1/2013 16:33

good idea TA...I assume Dom did the same ref SIPP...

Plan, hmmm, there has been a plan since the days of BGT and their ASIC chip and iDVDs...these plans have not really worked out well for investors so I am no longer interested in what constitutes a "plan" in Dom's eyes...would love them to hit it out the park if only so the likes of you see some return!! Alas I think it will be more down to fluke than meticulous execution of a master plan!!

[the analyst] 02/1/2013 15:31

Hi G2,

It looks like the proposed cap will be set at £50,000 or 25 per cent of income, whichever is greater.

Links to the documents can be found on the following web page:

[geheimnis2] 02/1/2013 15:15

hi TA - what is the cap on capital losses pls?

i have a few

;-)

[the analyst] 02/1/2013 14:56

SocialGO have been advertising for new PHP developers during December.

[the analyst] 02/1/2013 14:55

Yup, it's my worst investment ever too.

I've now transferred all of my shares into my SIPP, so I can at least off-set some of the losses against income tax liability. This is the last year before the cap on that, so did it now, rather than lose the opportunity after April.

Having done that, I think I would still need to see about 0.8p per share to break even. That doesn't seem at all likely.

Yet, Dominic seems to think he has a plan he is working on... says that it's far from over - I really hope he can engineer something, get at least some value back for us.

[carl79] 02/1/2013 13:12

Agree...investors would be forgiven for putting money in the sector...the management has clearly been lacking with focus at all levels seemingly on other ventures...Ian (he's a gaming man, not a social network champion) right down to developers who are no doubt looking for a new job (I would be if I worked for a small company who's market appeal had deteriorated so rapidly)

Anyway, i'm sure my "betters" have a solution to stop and then reverse the rot!

[wealthtransfer] 02/1/2013 12:57

Carl- also my worst ..... Ever.

Frustratingly not because of the product opportunities but all through poor management. Wasted opportunities when funds were raised and since.

[carl79] 02/1/2013 12:29

Guess 2013 is going to deliver more of the same for SocialGo...

My most disappointing investment...ever...Glad I cut when I did, sorry I ever invested in the first place...

Hope your fortunes turn for all those with remaining stakes.

[ljsquash] 24/12/2012 13:33

Merry Christmas and Happy New Year to everyone!