Silver Bullet Data Servi... Share Discussion Threads

[hazl] 30/9/2021 08:42

The demise of cookies brings the
rise of Silver Bullet!

[hazl] 29/9/2021 10:32

The industry view by S Bullet.

As the third-party cookie fades away, marketers are seeking innovative solutions to help them step into the new marketing era.

In recent years, marketers have become familiar with talk of the “death of the cookie,” correlated with an increase in data privacy regulations, such as the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

Along with these limits placed on the use of third-party data by new data privacy laws, new standards are being set by tech companies, with Apple and Google taking two separate directions in paving the way to protect privacy, while enabling continued brand connections with consumers.

With these changes in mind, many industry players throughout the (m)adtech landscape are seeking innovative solutions that take a consumer-centric approach: businesses want to reach audiences where it matters, powered by compliant customer data, to build a strategy that drives personalisation and meaningful outcomes.

According to the Interactive Advertising Bureau (IAB) State of Data 2020 report, 57.1 per cent of respondents stated they have already increased their use of first-party data for targeting over the past 18 months. Additionally, the use of first-party and contextual data for targeting has increased as marketers look to make better use of the data-driven transformation in a privacy-compliant way.

Among the varied tactics and technologies surfacing in the post-cookie world, contextual targeting is once again making headlines, and for good reason. By design, this cookieless solution is not only privacy compliant, but built around the concept of in-the-moment marketing.

[hazl] 29/9/2021 10:16

Hiring a good sign.

[hazl] 29/9/2021 08:27

Well either way this company have the means to succeed .They could tackle any scenario I would think.
But thanks for that Livewire Plus.

It gives us the edge certainly.

[livewireplus] 29/9/2021 00:06

Plan to ban Google 'cookies' should be probed, says Industry group | Daily Mail Onlinehttps://www.thisismoney.co.uk/money/news/article-10038795/Plan-ban-Google-cookies-probed-says-Industry-group.html

[hazl] 28/9/2021 12:56

Trying to get a few with some longevity now hopefully.

[hazl] 28/9/2021 12:52

The outlook looked rather good I thought.




We have material visibility on full-year revenues, which provides confidence and positive momentum for the second half of 2021, and we remain excited for the longer-term prospects for our 4D product. We are delighted with the performance and continued development of the Group during H1 2021. The second half of this year, and 2022, are set to see programmatic media rise further, creating a positive environment for both our services and product business. We believe a permanent shift in consumer behaviours is accelerating business investment in marketing technology and data, enhancing Silverbullet's prospects with current and new clients. We are confident in our new business pipeline and our ability to extend our services offering to existing blue-chip client base.

[hazl] 28/9/2021 12:47

4D - Proprietary contextual data product.

4D is Silverbullet's emerging proprietary contextual data product. After testing in H1 2021 4D is gaining traction in the market with multiple clients and agencies now using the platform for contextual targeting including video and display programmatic advertising, as well as for the purpose of generating unique insights on consumer activity online using our unique deterministic contextual data.

Specifically, 4D, is designed to enable advertisers to generate increased marketing ROI in the post-cookie, first-party data era, and is now being used by multiple Fortune 500 brands and agencies. The digital ad market, in which 4D is embedded, now accounts for approximately 58 per cent. of total worldwide ad spend, with a projected growth to 68 per cent. forecast by 2024 (according to eMarketer Worldwide Ad Spend report).

Investment in talent.

[hazl] 28/9/2021 12:45

'4D' - proprietary contextual data product: a contextual targeting solution designed to help clients face the challenges posed by the post-cookie era. 4D enables contextual a strong focus on online video. In short, 4D drives business outcomes for the modern marketer.

We have grown Group revenue by a solid 30 per cent. compared to H1 2020, underpinned by growth in our data-driven transformation services. We believe this a reflection of the ongoing permanent shift in consumer behaviours to digital and the need for our clients to accelerate their data driven marketing transformation. The Covid-19 pandemic and increasing regulatory scrutiny around personal data are proving strong agents of change in the ways brands are able to connect and transact with their customers, including through the demise of the third-party cookie, and we are perfectly positioned at Silverbullet to assist in their transformation journey through our data technology services and 4D product.

[hazl] 28/9/2021 12:30

Didn't notice your post before.
Quiet board.

[hazl] 28/9/2021 12:29

Somewhat expected?
Waiting for the 4D product to kick in .

But 30% up is pretty good.

[watfordhornet] 24/9/2021 08:50

What did you think of results?

[hazl] 24/9/2021 08:09

Patience required, I guess.

[hazl] 20/9/2021 08:13

Nice 'w' on chart.

[hazl] 20/9/2021 07:15

We have grown Group revenue by a solid 30 per cent. compared to H1 2020, underpinned by growth in our data-driven transformation services. We believe this a reflection of the ongoing permanent shift in consumer behaviours to digital and the need for our clients to accelerate their data driven marketing transformation. The Covid-19 pandemic and increasing regulatory scrutiny around personal data are proving strong agents of change in the ways brands are able to connect and transact with their customers, including through the demise of the third-party cookie, and we are perfectly positioned at Silverbullet to assist in their transformation journey through our data technology services and 4D product.

[watfordhornet] 17/9/2021 08:02

Last day b4 update due on Monday.I think the trades today will be interesting to watch and May give some indication of what Monday will look like.

[hazl] 15/9/2021 11:57

Is 254p
the new 'buy' price anybody know ?

[hazl] 14/9/2021 08:30

Chart forming a 'W' at least as markets are in a funny place.

[hazl] 14/9/2021 07:59

Silverbullet has been engaged by RTÉ to design and deploy a data strategy underpinned by technology. By combining data management, targeting, activation, measurement and reporting, the partnership will seek to enable RTE to optimise its business infrastructure to accelerate its digital transformation process.






Silverbullet's expertise in the TV data transformation space has enabled the Group to develop a strong client base of global broadcasters since 2019, including SBS, Network 10, ITV, Channel 4, RT É , Austerio and ARN.

[hazl] 14/9/2021 07:58

New contract.