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[jailbird] 25/7/2024 08:45

"While this may seem like a reprieve for some, businesses shouldn't mistake this decision for a return to business as usual," Makou told CNBC via email."The push for greater online privacy isn't going away," she added, referring to the impact of privacy laws such as the EU's General Data Protection Regulation.

[owenski] 25/7/2024 08:32

Agree AISHAH, reading through that article merely confirms SBDS's business offering.

eg;

“However we are committed to continuing to test new solutions, which include data collaboration, contextual targeting, universal IDs, curated marketplaces and the use of first party data for programmatic direct deals.”

[aishah] 25/7/2024 08:19

Google cookie U-turn could be another meteor heading for publishers
News publishers have been urged to continue their transition towards first-party data strategies.



Reads well for the likes of SBDS imo.

[jailbird] 24/7/2024 09:56

Same as post 546 :-)

[owenski] 24/7/2024 09:19

Recent interview, includes Google announcement -

[jailbird] 23/7/2024 16:07

Thks for that Bought back in but smaller holding this time

[smackeraim] 23/7/2024 16:02

Like I posted earlier. The new chrome change will happen faster than a full phase out of cookies, and compare to ad blockers. 30% of browsers add them, if you take Apple and 30% of chrome away that's a huge audience that advertisers will still want to target ..

[chester9] 23/7/2024 16:01

More positive but still think they need cash. Clearly money spread thin with new agreements. They need cash to make it work. Watch I think.

[paulfred1] 23/7/2024 14:41

Ian James: Google's Decision is Positive for SilverBullethttps://lnkd.in/e8d2MFPeIan James says:"What Google came out with today is saying is they're not going to deprecate the cookie. They're going to take a different route to providing privacy safe browsing environments, and their suggestion is that they will look to do pretty similarly, actually, an easy comparable is what Apple have already done. Apple has set the bar very high; they go as far as to say that privacy is a fundamental human right. Whenever you're on safari, which is Apple's browser, or in the Apple ecosystem on your mobile device, then by proxy by design, then you have to consent to be tracked. Therefore, Apple has already done that. As you said, there are other browsers in the market like Mozilla and Firefox, and so forth, so more than half the market now pretty predominantly would say that cookies are deprecated.So Google's decision today is certainly a positive one for Silverbullet in the sense that they will give back that choice to consumers, but at a browser level. So if you don't want to be tracked on a website that will happen now at the Browser level, not at the website level. That's their suggestion. That's what they've told us today in the news. That means that Google will effectively be falling in line with the kind of privacy standards that Apple already deployed, and a large part of the industry. So that's a very positive move forward for Silverbullet. Given the fact that we are all about consented data, all about 1st party data. That's about the customer. Why? Because that's what our clients want to use to get better marketing return on investment".

[watfordhornet] 23/7/2024 13:45

Have not looked although to hard to believe given he has spent the last 2 years saying Google getting rid of cookies is good

[aishah] 23/7/2024 13:41

Ian James: Google’s Decision is Positive for SilverBullet

[jailbird] 23/7/2024 10:26

I think it is But it is more about authorised to issue over 5m + issues which would equate to approx 50% dilution which may have spooked I missed the Google news first thing So thanks to person for pointing it out

[qs99] 23/7/2024 10:09

Sorry but isn’t disapplication of pre emption rights just a normal course resolution for companies to renew each year?

DYOR

[watfordhornet] 23/7/2024 09:56

Oouch! That is painful

[aishah] 23/7/2024 09:56

Will be interesting to see what the UK CMA authority says. Google trying to pull the wool over their regulatory commitments. Added.

[czar] 23/7/2024 09:26

The move to privacy is unstop-able and Google will follow the Apple model which gives the consumer full choice and this suits Silver Bullet extremely well.

[hamidahamida] 23/7/2024 09:09

Dire news about cookies Company needs money superfast fully expecting discounted placing

[jailbird] 23/7/2024 09:09

Also thing is company will need to maintain profitability and advise of any impact going forward to revenues because of Google news If it can continue to grow revenues regardless , then I would relook to buy in again If a fund raise is on the card next year , it will to do into a story of strength not weakness ( survive)

[jailbird] 23/7/2024 08:55

Yes , It appears pressure not to continue paid off https://www.cnbc.com/2024/07/22/google-cancels-plans-to-kill-off-cookies-for-advertisers.html

[owenski] 23/7/2024 08:45

It's also been abundantly clear for some time that Google were flip flopping and dragging their heels over the whole cookie issue.

[owenski] 23/7/2024 08:43

Considering advertising spends and how 'wonderful' SBDS rate themselves, doesn't anyone else have concerns over the piddling size of the contract wins they get. Too many issues here and lack of clarity, plus they touted their model on cookie banning.

[jailbird] 23/7/2024 08:41

Sold out too News has changed my view in stock now Even though company expects to be cashflow positive in H2Resolution 5/6 talks about rights issue authorisation Google cancel of cookies is reason I bought here too Will keep on monitor for now

[chester9] 23/7/2024 08:39

resolution 5 and 6Allot up to 5766888 shares equivalent to one third of issued share capital.Raise on cards

[smackeraim] 23/7/2024 08:37

They are changing chrome to give users an easy choice to remove cookies. Which is good, 30% of people use ad blockers so you'd expect similar amounts of chrome users to block cookies too. Remember Chrome is near 70% of all desktop / laptop browsers. Infact, this change probably arrives faster than the whole removal of them. "In light of this, we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they'd be able to adjust that choice at any time."https://privacysandbox.com/intl/en_us/news/privacy-sandbox-update/#xd_co_f=ZDQ4OTc3MDEtYjkwYi00NDk1LWFlZDItMGVhYmQ1YTJhMDMz~

[jailbird] 23/7/2024 08:34

I assume their exists contract wins have not been related to the cookie depracationThat was going to be a bonus Correct me if I'm wrong