Purplebricks Share Discussion Threads

[sorrento06] 23/2/2017 09:45

DT.....£45k Buy just went through hahaha

[chapchip] 23/2/2017 09:22

incredible rise...for a firm that's not turn a single penny profit..yet

[w1ndjammer] 23/2/2017 09:20

not saying the share price won`t rise, could go to 500p just saying the bubble
will burst in a big way, can see most of the cash being spent on advertising
just to keep the punters interested.

WJ.

[sorrento06] 23/2/2017 09:19

£290 today imo

[sorrento06] 23/2/2017 09:12

Hay NY, I think we must hold all the same stock! Lol

[sorrento06] 23/2/2017 09:11

Well go away the rackers, no one forcing you to be here. : )

[trytotakeiteasy] 23/2/2017 09:06

Foxtons tried to move into the US and looked what happened to them. Beat a hasty retreat from New York. Of course it may work but it seems to me that PurpleBricks is being a tad ambitious for its current stage of development.

[ny boy] 23/2/2017 08:45

Impressive placing price though, one to watch more closely I feel, still skeptical but willing to research more here as it looks like it has the potential for major disruption. Always wary of U.K. Companies expanding into the US markets, littered with costly failures

[w1ndjammer] 23/2/2017 08:24

Well 99% of the population cant even be bothered to advertise and sell

their own car (not me). So i am baffled why they would suddenly decide to sell

their own house. it sounds good, but not so easy in practice.

WJ.

[runthejoules] 23/2/2017 08:15

WHat happened? Once again I didn't get the RNS. Is all this sustainable?

[saltaire111] 23/2/2017 08:10

Windy, depends how you value the company!

Salty

[w1ndjammer] 22/2/2017 18:02

Hope they have asked the Donalds permission

this mob has some brass neck 50 mill

ffs company aint even worth that.

WJ.

[hillofwad] 21/2/2017 17:12

Cant think of a more opportune for the BODS to go for a placing over 200 new instructions taken yesterday , hewhigh and momentum they could easily raise £30m and roll right out

[panic investor] 21/2/2017 16:19

You mean like ASC and ACSO lol

[ny boy] 21/2/2017 15:34

Good run up for you guys, not onboard but good chart action, wary of these runs to the moon, can easily pull back 25-50%

[saltaire111] 21/2/2017 15:30

Hill of: yes, I agree. While it is still a long shot for PB, if they keep out-spending the competition in this segment and importantly get their service levels right, and their branding and technology right, they pose a significant threat to RIghtmove. the traditional agents are quite rightly waking up to the threat posed by the disruption but they're fragmented and I don't think they will be able to compete effectively. I think PB is in the box seat.
Salty.

[runthejoules] 20/2/2017 18:26

I don't really watch much telly - have emoov been advertising on tv much? What are the chances of them coming up on the inside at this point, or is the market big enough for them as well, even though they're cheaper?

[hillofwad] 20/2/2017 07:36

Saltaire

The ultimate goal for Bricks will be to achieve an instruction rate of in excess of 7.000 instructions pcm which then possibly might give them the luxury of ditching both Rightmove and Zoopla .Becoming the third platform for the public to property search The cost savings would be significant which can be passed onto the vendor in terms of a reduced fee and also adding into profits

They are spending enough money on TV to reach that profile

[runthejoules] 20/2/2017 07:12

Anyone got a date/estimate for next half year results?

[saltaire111] 14/2/2017 17:44

Try - I see the point you are making. And you're quite right, all the agents already advertise with rightmove, the fixed cost agents and the traditional commission based agents too. But what PB is doing, and doing better than the others in my view, is establishing themselves as the dominant player in fixed cost property sales.

The more of the market they pick up, the more muscle they have with Rightmove. The stronger their hand in negotiating terms with Rightmove, the better their margin and ability to outpace competitors in building their brand.

While Rightmove is the only show in town these days for advertising property, in time PB has the potential to share a similarly dominant position in home sales because they will have the scale and volume to make the competition irrelevant.

[trytotakeiteasy] 14/2/2017 15:41

saltaire111 - I understand the analogy but I don't think it applies here. Rightmove had network effects and so the market naturally moved towards a few dominant players. For Purplebricks I don't think this is the case.

If I was looking for a property portal to advertise on I would go for Rightmove as it is the largest and the most popular for property buyers. If I was looking for an online agent I don't really care who I go with as they will all advertise on Rightmove in any event. That is the nub of the debate. Purplebricks isn't Rightmove.

[opodio] 14/2/2017 15:10

if right move change their pricing then PURP will have to rethink

[saltaire111] 14/2/2017 14:58

Try - I think you're missing my point. When Rightmove launched, there were loads of other platforms offering the same or very similar services. Rightmove is now dominant and, as you say, owns the advertising platform. But when it started out there was very little to set it apart from the other players in the market. In fact for at least two years, it was second to fish4homes in terms of the number of properties listed. But Rightmove got its branding right, it out-spent the competition in terms of advertising and marketing and its technology worked well.

It's just the same with PB. There are several players but I think PB is starting to establish itself as the dominant brand. And from the consumer's perspective, the dominant player will undoubtedly pick up the majority of the business in the future. I think the people most at risk if PB achieve market dominance are those at Rightmove.