Purplebricks Share Discussion Threads

[andy] 18/12/2017 15:54

Rog,

Absolutely not, it had 2 subterranean levels including a 25 metre swimming pool, and was located in Kensington.


I visited that house many times, it was a wonderful place and now it has been torn apart by the Russian buyer, what a shame.

[elcapital2017] 18/12/2017 12:57

incredible, nicky numb nuts calling other people walty mitty

[rogthepodge] 18/12/2017 12:37

Andy, you know someone who sold a house for £50 million?

are you another Walty Mitty, like El no cap?

[andy] 18/12/2017 11:14

itcm1,


That's exactly how the PR and IR guys work, placing press and IC "tips".

[rackers1] 18/12/2017 10:54

a good assessment there ltcm1.

[ltcm1] 18/12/2017 10:06

The thing is if you are Neil Woodford all you have to do is make a few phone calls to the right people and you will get the broker recommnedations or tips you need. If you have ever read 'City Boys' it's a good insight as to how the broker/company relationship works. Shorters may have to grit their teeth for a couple of weeks is my guess.

As for Purp not releasing sales numbers, look at it this way. As they are not a traditional estate agent, the only valid comparable is other online hybrids, yet they say they have most of this market anyway. The model is not dependent on sales, the only number that matters is listings.

The risk the house doesn't sell is borne by the customer and that largely explains why the price is so different to a traditional agent. Perhaps the question is when are the public going to work this one out??? I mean if Purp are hitting a rate of 40% you can argue that is acceptable given the price they are charging. Infact any rate is acceptable because the customer is paying for the listing and not the sale!

Perhaps in some way they are growing the market a bit too, in the way that in store credit cards increase sales. What I mean is that you can be sure that with no incentive to sell anything their 'experts' will be happily giving valuations in excess of the competition and no doubt some delighted customers are being enticed to give it a go if they are wavering. If your house gets valued at 15K more than the other valuations suddenly paying a grand upfront looks like a sweet deal. And if Purplebricks fail to sell no one can really pin it on them, it is a clever proposition in that sense.

You can argue this is the biggest sales gimmick since the Kirby vacuum cleaner, if anyone remembers them. The 25% who sell will be delighted and the others will quietly blame themselves, their houses or the market.

As long as Purp can keep finding fresh meat Purp could go on for a good while yet. The question is will they run into some kind of trouble with a regulator, but this doesn't seem that likely for now.

[elcapital2017] 18/12/2017 09:24

Usually IC recomendation is a reason to sell!

[andy] 18/12/2017 08:55

El C,


Good article that, and I agree, when your house value is increasing, it does make you want to loosen the purse strings and spend a little, afterall you can't take it with you can you?


I know someone that was selling a house for over £50 million, and it was on the market for over a year, and when sterling dropped a Russian came in and bought it, so currency certainly helped because previously they couldn't agree on a price.


Sterling is now appreciating again, so London houses are becoming more expensive for foreign buyers, apart from those that are falling in price to compensate.


With prices at record highs and becoming increasingly unaffordable (IMO) there had to be a peak where buyers would dry up and sellers would have no market to sell into, and I think we have arrived at that peak.

As predicted another rise this morning as weekend IC readers make early purchases, let's see if it holds.

[elcapital2017] 18/12/2017 07:35

Prime London: prices down 25% and sellers outnumber buyers 10-to-1

One of prime London’s most senior estate agents says stamp duty is “strangling the residential property market” in areas of the capital such as his.

Trevor Abrahmsohn, long-standing director of high-end agency Glentree Estates, has given a dire warning of the damage it is doing to the sector of the London market in which he works.

“Prices are down by 25 per cent and activity is down by 70 per cent and since transaction expenses are now playing such an important part in the mind-set of prospective buyers, in certain price ranges, there is absolute gridlock in sales, where sellers outnumber buyers by 10 to 1” he says.

He says that paradoxically the uncertainty generated by Brexit is one of the few breaks in the storm clouds for prime London, as the drop in the value of Sterling “is seducing a number of foreign buyers to the UK.”


Abrahmsohn, a long-time critic of the effects of the higher rates of stamp duty introduced on higher-value properties at the end of 2014, says that he accepts “nobody is going to cry, nor should they, for the Russian oligarch who can’t sell his mansion in Belgravia for the price he wanted.” But he adds that the effects of stamp duty go far beyond that narrow sector of London.

He says a feeling of wealth, often generated by property values and a busy market, creates a level of confidence that feeds into all other sectors of the wider economy.

“When consumers feel that their properties are appreciating, they tend to go out and spend more and this is one of the main drivers of our economic growth” he says.

“It is therefore, unsurprising, that retail sales are substantially down, as is evident from the recent trading statements of some of our major PLC retailers and in the projected figures from the Office for Budget Responsibility, which have been marked down in the Budget from over two per cent last year to 1.7 per cent this year. Predictably, the government is blaming this on the uncertainty of Brexit, when it may not be the case” he suggests.

www.estateagenttoday.co.uk/breaking-news/2017/12/prime-london-prices-down-25-sellers-outnumber-buyers-10-to-1

[buywell3] 17/12/2017 18:24

The loss per share from the results is growing ie tripled

This reflects the changing dynamic of the property markets in Australia, USA and UK

ie

Property prices are falling = houses are getting harder to sell + taking longer to sell


Costs of setting up new businesses in Australia and USA remain HIGH due to a weal pound


6 months ended 31 October 31 October 30th April
............................... 2017 2016 2017

Basic and diluted loss per share (3p) (1p) (1p)

[rogthepodge] 17/12/2017 16:46

now, who else has this vile style?

hmmmmmmm

[andy] 16/12/2017 20:41

Itcm1,


I agree, there's no wonderful technology employed here, barriers to entry are low, plagiarism would not be difficult, and may well happen.


Sooner or later they will have to produce some sales figures surely? If they don'y it will lead to suspicions that their instruction to sales ratio is low, and that would be bad.

I still think the falling property markets in Australia and the UK will test their model, when people are unsure whether they can achieve a sale they will be less prepared to take a risk and pay an advance fee, IMO.

[ltcm1] 16/12/2017 18:29

Sorry rog but personally I feel Purp is largely a smoke and mirrors operation and they are using old tricks behind an admittedly well presented brand.

I don't see Purp as a gamechanger because there is no technology behind the business pitch.

[buywell3] 16/12/2017 18:08

From the results

6 months months ended 31 October 2017

operating loss = £8,189 M



6 months months ended 31st Oct 2016

operating loss = £2,778 M

[ltcm1] 16/12/2017 18:02

You can argue Purp don't need to publish sales figures because the business model is not sales dependent. They are a listing engine not an estate agent. Perhaps there will always be fresh meat for their machine???

[buywell3] 16/12/2017 17:59

From the results

The loss from operating activities has increased

Due to a deteriorating Australian property market/costs in getting a market share

And ditto in the USA


As the property markets in the USA and UK and Australia continue to deteriorate

Losses look set to rise







For the six months ended 31 October 2017



Revenue 46,787 18,714 46,706
Cost of Sales (20,567) (8,333) (20,858)
------------ ------------ ---------
Gross profit 26,220 10,381 25,848

Administrative and establishment
expenses (16,155) (5,529) (13,640)
Sales and marketing costs (18,254) (7,652) (18,219)
------------ ------------ ---------
Loss from operating activities (8,189) (2,800) (6,011)

Loss from operating activities
before adjustments in respect
of the following: (6,830) (2,264) (4,694)
Amortisation of intangibles (491) (135) (399)
Share based payment charge (868) (401) (917)
------------ ------------ ---------





Loss from Operating activities (8,189) (2,800) (6,011)

[bbmsionlypostafter] 16/12/2017 15:28

I think I'm going to take a little elcapital break for a while.

[bbmsionlypostafter] 16/12/2017 15:13

STFU elcapital,

You look like a complete nutcase with your obsessive, narcissistic posting about filtered posters you think are talking about you.

Just be quiet.