Myhealthchecked Share Discussion Threads

[pugugly] 07/2/2023 20:16

People who buy Rolexes have their own private docs and would (imo) not mess about with
OTC kits from a chemist that have to be then sent away. Plus they are difficult to target - relatively few - and not concentrated in any one media.

[tia01] 07/2/2023 20:11

Pavey
I see and know a lot of middle aged men who are more conscious of personal healthcare and wouldn’t think twice about buying a new BMW or Trainers for 100s of pounds so do you really think £54 is major. Tell that to Rolex etc. People who can afford it will pay it and there lies the target market

[spacedust] 07/2/2023 11:17

I need 4p to break even here i think. A few more yrs to hold or need of a pump n dump

[supernumerary] 06/2/2023 20:04

I would have thought the tp fiasco would have moderated your arrogance at least a little. Apparently not. Perhaps another such learning experience will be required :¬)

[pavey ark] 06/2/2023 17:44

Middle aged men who can't get their heads round people spending money on their health are highly unlikely to be particularly proactive in safeguarding their own health.
(this was a fairly flippant remark (prostate exam) but not that far from the mark.)

Once again I must point out that the tone of the posts here suggest that there is an age/gender mindset problem.

I am not saying that these tests will be a runaway success but I am certainly open to the notion that they could be .....simply because certain people are more proactive in looking after themselves.

The posters here are not the target customer base and they need to step back from their own prejudices.

"these are a load of nonsense", "these will never sell", "who in their right mind would spend that sort of money".

Anyway , this a well run , very cash rich, company and the Covid is certainly still with us.

[encarter] 06/2/2023 17:36

I don't think many people pay mortgage and rent.

[supernumerary] 06/2/2023 17:27

You must have been prostrate for the TURP, surely?

Pavey - middle aged men turn up for their prostate[sic] exams all the time: they'd be idiotic not to. Not sure what it's got to do with mhc though - are they offering fingers for hire?

[birdie12] 06/2/2023 16:29

No, I have never been for a prostrate exam. Lol.I did have a TURP done though.

[birdie12] 06/2/2023 16:27

Sorry, but these sorts of tests are well down the pecking order atm. Eat, heat mortgage and rents are four for starters. I doubt they would sell at half the price right now imo, even if they were on Boots shelves. The markets agree atm too. If they can prove they have pivoted away from covid, then it could do well.

[pavey ark] 06/2/2023 14:57

Thanks for that it shows how up to speed I am.... though I did think that the ones I saw were good and not what I expected.
Will now look at the old (original)ones.
Perhaps the range will be reduced to the main sellers ?!

[encarter] 06/2/2023 13:36

It's the new tests that are more interesting and should have more milage.

[pavey ark] 06/2/2023 12:52

Just had a look through their tests and IF they do what they say on the tin then they will sell.
I will take a stab here and guess that most here are middle aged men who wouldn't turn up for a prostrate examination under any circumstance or symptoms (that bit just came to me as I was typing and I do like it).

I doubt if the majority of the posters here are, or ever where, the marketing target for these tests but there is certainly a market.

Just had a look at the tests and they are about having a better understanding of your genetic make up and how this knowledge can help you look after your health.

It may seem a bit hippie dippy to the bacon roll brigade but I certainly know people who would be prepared to spend money on these tests.

Take the £7m cash from the market cap and with Covid still with us this is hardly a high risk venture.

[keithadaz] 06/2/2023 12:17

A lot of these products are one-offs. Hopefully they will have 'maintenance' tests on offer . Its fine if you know you have a protein prediliction which might cause x in the future but what are you going to do about it ? you need a check up [annual? to see how its all going] IMO they hould offer a spectral DNA , full £1k? then less if you dont want your entire genome but possible problem areas ?
I had a think about what I would want personally. My answer was I want to know whats happening NOW , then what might be happening in the future, followed by is it starting to happen yet ? I'm not statistically significant , but if I was, MHC fails on the first hurdle, ready for the 2nd and fell over before the 3rd .
Hopefully MHC has done loads of market research [ wasnt the CEO strong in that?]. The first could be covered by the NHS , then that would just leave the 3rd.
The elephant is for the public to be aware something may be wrong later in life [ cos we all know we will never croak] , then that there is something they can do about it . This IMO hasnt been addressed yet- there is a market out there, they just need to create the demand by informing the public .

[supernumerary] 06/2/2023 11:49

And many of them are not very healthy - have you seen the rates of obesity and diabetes? The answer isn't testing, but exercise and healthy eating, which everybody knows but few seem to be able to do. Will these people really take management of their own health in hand?

[pugugly] 06/2/2023 11:17

supernumerary:- Agreed - That is why I am watching but not jumping - Not enough Volvo (1965-80) mentality type people to make profitable and as you say "how will they be able to get treatment once they have the results PLUS gut feel suggests GP/NHS will tend to suffer from the NIH (not invented here) syndrome.

[encarter] 06/2/2023 11:12

Most of the people in this country are neither poor nor wealthy.

[supernumerary] 06/2/2023 11:05

I remain sceptical about self-testing. What do you do when you've got the result? The poor will be stuck with NHS waiting lists anyway, and the wealthy, as birdie says, will already be private and getting all the tests they need. I suspect a few people will try one to see what it says, but I find mass adoption hard to imagine.

[tia01] 06/2/2023 00:06

Health is wealth and people prepared to pay. Simple in today’s wotld

[birdie12] 05/2/2023 20:25

Lol! People who buy luxury goods especially in a recession won't buy these tests either. They will just phone their consultants and sort it out. I maintain these will struggle to sell, and are not doing so atm. As for it being no better time, well I've heard it all now.If they announce Boots et al will stock them then it's got a chance, but not until imo.

[tia01] 05/2/2023 19:29

Pavey
I totally agree people are more receptive to taking control of personal health. Money is not an issue because if your concerned about your health you won’t think about £54 on a test. Sorry but people think in a recession all product sales fall but luxury goods and companies like next survive because different target market. That’s the way of life and many will use MHC products if it’s in there face. To become a leading brand will require marketing and recognition. The money and revenue is there. Now we need a wider product range as the future is definitely away from NHS testing. Nobody thought the internet would catch on. Mobile phonesc crypto, electric cars etc. It’s simple but people don’t trust the NHS anymore and willing to take control. Then there’s test people may wish to keep private etc. We just don’t know until we unleash the strategy and new products but the MHC way is clear and a way of the future.

[pavey ark] 05/2/2023 13:23

Rather obviously there couldn't be a better time to launch these test kits.

The rate of sales and profit still have to be seen and time will tell.

My opinion is that people are much more receptive to this sort of thing and those who are concerned/worried about some aspect of their health will buy these kits.

[birdie12] 04/2/2023 19:37

anything that is discretionary spend won't do too well atm. Food, heat and mortgage will always come first. Couldn't think of a much worse time to launch such products imo. Not particularly cheap either!

[keithadaz] 04/2/2023 19:03

Does that mean the ones already on sale have flopped then? Having had a look round MHC sales site [ hxxps://myhealthchecked.com/product/weight-management-dna-test for example] , it looks like its been put together by intelligent, rational people. Unfortunately people nowadays seem to have an attention span of around 3 seconds [ simplification, it used to be 1.8,5 and 20 for the threshold limits ? ] so they dont get grabbed in time before they've gone to something new . I reckon they need to spend 100k [guess, but as much as they can afford anyhoos ] on a market review and advertising revamp , BBC and other media can help here of course !

[encarter] 04/2/2023 18:26

It sounds like good news is around the corner."The new product development timeline for an extended portfolio of wellness tests is on track and the Company is in the process of finalising launch plans in collaboration with partners'Let's hope those partners are big names.