Share Name Share Symbol Market Type Share ISIN Share Description
Immotion Group Plc LSE:IMMO London Ordinary Share GB00BD5JRP64 ORD GBP0.00040108663
  Price Change % Change Share Price Shares Traded Last Trade
  0.05 1.4% 3.625 754,536 11:00:21
Bid Price Offer Price High Price Low Price Open Price
3.50 3.75 3.625 3.455 3.575
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Technology Hardware & Equipment 3.61 -5.53 -2.12 15
Last Trade Time Trade Type Trade Size Trade Price Currency
12:35:05 O 23,602 3.7475 GBX

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Date Time Title Posts
16/1/202108:40Immotion Group PLC 1,840
29/2/202014:19Will Virtual Reality give Real Profits ?263

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Immotion Daily Update: Immotion Group Plc is listed in the Technology Hardware & Equipment sector of the London Stock Exchange with ticker IMMO. The last closing price for Immotion was 3.58p.
Immotion Group Plc has a 4 week average price of 3.15p and a 12 week average price of 2.13p.
The 1 year high share price is 8.75p while the 1 year low share price is currently 1.25p.
There are currently 409,538,083 shares in issue and the average daily traded volume is 428,828 shares. The market capitalisation of Immotion Group Plc is £14,845,755.51.
smithy70: I’m impressed by the way IMMO have improved their customer service regarding Let’s Explore. They appear to have a permanent employee responding immediately to questions on the FB adverts and squashing issues before they escalate. The replies are top quality. In addition happy customers are being escorted to the Trustpilot page which is a smart move. Very sensible indeed to get this as slick as possible before US launch which I hope will then be a game changer.
yump: Direct distribution from China sounds like a recipe for quality problems to me, if there’s noone from immo involved. Early stage products imported need proper hands on attention. PS Don’t buy Airwalk bikes from Argos before you find out who to sue when the wheels break and throw little Johnny off. The wheels are plastic and they arrive warped, so the brakes catch. POS. I bet they’re not UV resistant either so they’ll go brittle. But who cares as long as they’re dirt cheap ?
yump: US launch might shift the price a bit, before finals hit. Bit of a lottery really. Overheads appear to be running at about 2.5mln. Revenue looks like just over 2mln. I don't think it will look pretty, so the share price depends entirely on how much excitement is generated by the home product and how many are sold between now and March imo.
napoleon 14th: I like that IMMO RNS - feisty little company which, if it cracks US mkt with LEO, could surprise the market in 2021. HP approval for Uvisan is a nice touch. IMMO seem to be able to create quickly & get their products dead right. Resilient outfit; I ain't selling any...
hibberts: IMMO VR London 02 and Brighton open today.
hibberts: Now we have become a retailer investors will look at us in a different light. With some good numbers I can see the share price really rocketing.
smithy70: I’ve heard that IMMO are preparing something very special. Their new VR release will be called ‘The Old Normal’. Strap on a headset and be taken to a fantasy Utopian England where people can enter shops without wearing masks. Where trains & buses do not require you to cover your face. Where people can gather as and when they please! Where young people can go to nightclubs and dance and get off with other people. Where restaurants and pubs DON’T insist on taking your private details. A land where there are no Covid Marshals nor curfews. A land where you can have your Xmas parties and Xmas markets! If Martin can get this done in time for Xmas we will have a share price of 49p by January.
smithy70: I was considering going back in 1knocker but obviously glad that I didn’t with the price now close to all time lows. Theres just no buyers out there for this stock atm with presumably distressed sellers now needing to sell due to their economic situation. My thoughts a month or so ago was that the virus was over and done with, (it is), and that things would get back to normal (albeit slowly). Bearing in mind it was about 8p before lockdown I thought that a return to the status quo (however long it took) would see a return also for the share price I’m confident (and still am) that people will use the headsets and that enhanced cleaning will not slow the usage rate down precipitously. Unfortunately this is not the problem. The government (and govs around the world) seem to be doing everything possible to sabotage every single business out there with regulations and by continuing to scare people to death with masks and all the rest of it. If they carry on there’s going to be 4/5/6? million on the bloody dole. Funny thing is I see nobody around me going to work but a lot of people going for days out to leisure destinations. I just don’t know. Small volume so the price can move quickly here. I would hope some of IMMOs headsets can be back operating soon with early spring next year for the rest of them. Who knows though? Radio silence from Higginson for the time being.
frazboy: An extract from the link I sent in my previous post: "The average annual gross revenue and average annual blended contribution margin to Immotion Group, including the ImmotionVR estate is per headset, across the continuing estate, running currently at c.£16,300 (or £1,356 per month) and c.£7,000 per annum (or £583 per month) respectively. On a Partner only basis, excluding the ImmotionVR own retail sites, based on year to date performance, this gross average revenue per headset increases to circa £18,200 per annum (£1,517 per month). At the current level of fixed operating costs (net of commercial contract work) of £240,000 per month this implies a monthly breakeven level of c.410 headsets assuming the margin contribution of £583 per month." The question I have is, what is "average annual blended contribution margin"? I had assumed that it was the net revenue to Immotion after costs. Where the sights are run by Immotion (e.g. the ones in the shopping centres), then the costs include Immotion staff and lease costs (mainly). Where the 'headsets' are located at a partner location then I had assumed that the "average annual blended contribution margin", was the revenue due to Immotion (their share of the take as there are no on-location costs once the equipment has been installed). So, the first point that needs clarifying is, are Immotion actually receiving 50% share of revenue? My initial thought on my first pass reading was, that they were. Then, when I read the RNSs again I wasn't so sure. Happy for someone else to point out where it states, in plain text, that they are receiving exactly 50% of the gross revenue, as yump has indicated? The next point that needs clarifying (I think!) is when are the headsets, typically, paid for? I'm assuming that Immotion pay all the costs at installation. Thus, for each seat/headset they pay £15k (yump's figure - I've got no improvement on it) upfront for installation. So, if you take that £15k, and then take those net margin contribution figures and discount them over 3 years (the indicated life of the contracts but I'm sure that's pessimistic but is probably the basis for depreciation numbers) then you end up with an NPV per headset. On the averages quoted, you need a lot of headsets to make this work! And I'm still ignoring central costs! Now, if you assume that the installs are being better and better targeted and those "average annual blended contribution margin" are rising then you need a lot less handsets to make this work. One thing I did notice in the RNSs was that the average margin on a headset sale was £2.5k (the business model they moved away from) - the NPV on an install as outlined using my calculation above (happy to share) using those (improving) averages is higher than that, but not massively so, which makes me thing I'm on the right lines. If they push up the gross revenue numbers and thus net take, and headsets costs fall (but won't the business owners want a greater share of the cut?) then this can work, and the likelihood of repeat business is high, I would have thought? Final wee point - if the business was so good, then I would have thought they could have got a bank loan rather than issued equity to raise the capital. Thoughts? I could very well have misunderstood the company's announcements, and in particular, that 'average annual blended contribution margin' so feel free to correct my assumptions. Have a good weekend all.
cooltools: Very low liquidity is producing rises and slips on tiny volume. Decided to check my forecasts for the end of 2020, especially as hard figures are available in the interim results RNS. What we want to know is total revenues; then multiply by a sensible PER to get the market cap, then divide by number of shares to get the share price. The headsets don't go in all at once, so we halve revenue to get the average over the period. Simple arithmetic! Let's be as conservative as we can. Break-even has been promised for 400 headsets during Q1 2020 - let's say that's achieved by the end of Q1, so we have nine months to the end of 2020. Headsets are expected to be installed at 40 per month, which is likely considering the interest shown at trade fairs. I'm going to be really conservative and say they install 20 per month at high quality establishments - that's just 180 headsets generating profit (the first 400 cover break-even costs). They are bringing in £381 per week, so that's £1.3m profit averaged over the remaining nine months (£381 x 180 headsets x 39 weeks x 0.5). Let's choose a typical PER of 25, giving a market cap of £32.5m and a share price of 11.4p That's being ultra conservative. IMMO have set themselves a target of 1000 headsets by the end of 2020, i.e. not 180 more but 600 more than break even. That would require quite a hefty installation rate of 67/month if they meet the breakeven point of 400 headsets at the end of Q1. Plug the figure of 600 in and you get £381 x 600 x 39 x 0.5 = £4.46m, a market cap of £111.5m and a share price of 39p. I'm assuming that costs, including content creation, are covered by the "break-even" level of 400 headsets, and thereon all revenues become profit. Conclusion - a share price between 11.4p and 39p by the end of 2020, using ultra-conservative or optimistic figures respectively. They also assume markets are rational, which of course, they are not. Once IMMO turns the corner and the revenue stream is confirmed, the markets may well price in expected returns, giving a higher PER and therefore a higher share price. Success begets success, so we could see 2000 headsets by the end of 2021, and a share price around 80p.
Immotion share price data is direct from the London Stock Exchange
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