Hill Station Share Discussion Threads

[factsonly] 17/1/2005 08:28

11th (intrigued to know how many luxury brands there are)? Did they say what % of market share?

[dvda] 14/1/2005 09:48

Small piece on Hill Station in this week's Marketing magazine. Main bits are...

"Hill Sation Ice Cream has hired its first ad agency, Miles Calcraft Briginshaw Duffy, to handle an £800,000 brief as it plans a major brand drive this year. ...plans to increase distribution significantly this year. ...sales grew 20% in year to April 04, making it the 11th bestselling luxury ice cream..."

There is an online version at brandrepublic.com, but it is a subscription site.

[shirishg] 13/1/2005 03:49

Post removed by ADVFN

[factsonly] 12/1/2005 23:45

lol, I think HLL actually probably already has a niche (or two) in mind but appears to be building up shelf space before their spring/summer marketing campaign.

[spaceparallax] 12/1/2005 13:12

I'm licked. Have sold out except for a sentimental peppercorn holding. Good luck Hill Station; please sort out the marketing and relations with major retailers. Also, identify a viable niche where you can tap a different market to B&J's H-dazs etcc who have justifiably sown up the existing matket. Don't attempt (unsuccessfully) to beat them at their game; launch your own market. E.g. typically Indian and Chinese restaurants have lousy dessert lists that would die for a quality range of unusual but complementary ice creams such as your cardamon or lychee ot coriander or refreshing sorbets.

Bon chance!

[haystack] 11/1/2005 18:22

Pretty solid selling today (the shares that is - I am not sure they are actually selling the ice cream).

[haystack] 09/1/2005 17:53

I went into my local large Sainsbury yesterday and found that it did not sell Hill Station at all. I wonder if Hill Station are actually selling much Ice Cream.

[haystack] 05/1/2005 23:20

Agincourt
You need to read more about Apserger's Syndrome. As usual your grasp of the
subject is somewhat limited. I suppose the only job you could manage was Accountant. Just a bit of adding up now and again was probably not too taxing.

[agincourt] 05/1/2005 23:15

Haystack

Bored with your Aspergic rubbish. I have no more time for you.

Bye bye haystack.

[haystack] 05/1/2005 23:11

Agincourt
It is interesting that you display a poor use of logic in you assertion that I am also Scumdog. There is absolutely no evidence that it is so. In fact it is not the case.

Do you use logic in a similar manner to choose the stocks that you invest in?

[agincourt] 05/1/2005 22:35

Scumdog = Haystack

Anyway - I've no time for this Haystack rubbish .

Just yet more of his Aspergic nonsense.

[haystack] 05/1/2005 21:41

Scumdog - 5 Jan'05 - 21:39 - 1 of 1


Thanks Haystack.
Just what is up with Agincourt??? Unbelievably sensitive or what?
I only stated that there was no Hill Station for sale in the local Tesco - and that's a fact - not a ramp or de-ramp!

[haystack] 05/1/2005 21:34

Scumdog
If you want to post on this thread then post your comment here



and I can repost it on this thread

[agincourt] 05/1/2005 21:29

Haystack - Can't be bothered with your alias Scumdog thanks.

[dvda] 05/1/2005 14:10

My local Sainsbury's stocks it and has done for a couple of years (maybe more). Same goes for my local Tesco.

[hooya] 05/1/2005 13:56

they do sell it in their shops but it hasnt been on the online list as of yet...I always keep an eye out for it

[haystack] 05/1/2005 13:53

It is interesting that Hill Station does not appear to be listed at all on the Sainsbury web site. Is it the case that they don't sell it in their shops either?

[hooya] 05/1/2005 13:09

couldnt get any Hill Station so tried Black and Green's Chocolate. Nothing to do with comparing it with H & S but you have to try it. imo. Thick and quite rich ice cream if you like that sort of thing

[hooya] 05/1/2005 12:04

just a few of the other brands they have to compete visually with

links didnt work but heres an link to the online shopping at Sainsbugs

[hooya] 05/1/2005 11:54

Have to agree with you about the containers....the image doesnt really support the "top end of the market" image imo. I've seen supermarket own brands in a much more sophisticated colour and design than that of Hill Station. Think they might need a branding consultant when devising their marketing plan imo.

[spaceparallax] 05/1/2005 11:49

Gentlemen (I use the term advisedly!), please could we maintain a constructive approach? I welcome positive and negative feedback on the thread, but please lets keep things meaningful. I am torn over this share, having researched the Company and purchased; unfortunately, seeing the limited availability and tasting the product have left me in two minds. The product is good, but so are many key rivals; I would love to see HLL succeed, but firmly believe that this can only be via strong promotion of a niche product. Also, I am a little concerned about the visual impact of the containers, which are relatively bland when compared with key rivals.

[oswd] 04/1/2005 23:35

Poor Haystack, getting all upset over the very thought of an increase in the share price.

LOL!

[haystack] 04/1/2005 23:14

oswd
You seem to be crazy enough now to buy a stock like Hill Station.