Wow-how often do you see an RNS like that from a UK small small cap about to break in big into the US market-positive++. Adding while the market sleeps. |
The Company announces that it has paid, in cash, £3.4m (which includes the remaining outstanding principal balance of £3,000,000 plus related charges and interest) to JPJ Group Holdings Limited (a wholly owned subsidiary of Bally's Corporation) ("JPJ") in respect of the £3,500,000 secured convertible loan notes dated 14 December 2017, which has now been repaid in full.
The Company's financial position post repayment remains strong, with the Company being highly cash generative and the net cash position as at 31 December 2022 expected to be approximately £3m. |
Another new regulated market licence - this time, we've obtained our licence in Romania from the National Gambling Office Oficiul National pentru Jocuri de Noroc (ONJN)! We look forward to launching our Slingo content with even more operators in the market and continue our work with aggregation partners.
Source linkedin |
4ThePlayer
6 Wild Sharks has hit New Jersey, USA! 🦈 We are delighted to share players in New Jersey can now dive into WILD-infested waters and spin with the Sharks. Available in New Jersey exclusively via Gaming Realms |
 Igaming businesses should not be intimidated by licensing partnerships – even if the other party is a traditional rival. Such deals are crucial for brand building and driving corporate growth according to Gareth Scott, Chief Commercial Officer of Gaming Realms.
The studio has established a reputation across the igaming sector thanks to its ever-evolving Slingo mechanic, which is often seen as part of collaborations with operators, popular media brands and even in new versions of other developers’ hit slots franchises.
Slingo is now familiar to players at the online casinos of Entain, Flutter, William Hill, BetMGM and Kindred Group, thanks to the development of exclusive content for those operators. But what was it that those international brands were looking for when they selected Gaming Realms as a partner for exclusive games?
Scott explained: “That really depends on their goal. Throughout 2021 we dived headlong into exclusive content development focused purely on acquisition and game simplicity. We managed to put Slingo at the heart of their acquisition programmes. Our player data also shows that once a Slingo player is acquired the games cross-sell incredibly well to each other to support retention.
“More recently, we’ve utilised more complex game models with well-known operator brands to extend operator retention propositions. For example, we’ve worked with Betsson to transform its unique IP ‘Piggy Bank’ into a Slingo game. This work has demonstrated the depth of the Slingo product and allowed us to offer different propositions.”
Another high-profile title that Gaming Realms has recently delivered is Slingo Shark Week, the first part of an alliance with broadcasting giant Warner Discovery. The game, which is themed on the Discovery Channel’s popular Shark Week event, is an example of how the developer can work successfully with global media brands.
“REAL MONEY GAMING SHOULD BE LOOKING TOWARDS MORE CONVERGENCE IN THE SPACE”
“We have a culture of licensing and collaboration within Gaming Realms, so we’re constantly communicating with each other and with studios and operators to understand what licences may ‘fit’ Slingo,” said Scott. “Shark Week directly came about as we recognised the popularity of Everi’s land-based game, which opened up conversations with Warner Discovery around a wider relationship.”
He added: “Media brands are already a significant part of the gaming industry, particularly in North America where branding convergence really does make a difference. The challenge, of course, is still to make a great game. The licence will attract players, but the game still needs to be entertaining.”
Everi is far from the only games developer that Gaming Realms has cooperated with and it regularly works with companies that could be considered rivals such as IGT and Relax Gaming. It is an approach that has proved successful for Gaming Realms and one that Scott would like to see happen more often in the igaming world.
“It is not uncommon in other industries – just look at clothing brand tie-ins, such as the Adidas x Gucci collection, or what EPIC Games has done by having character skins from other video games in Fortnite. This type of collaboration builds an overall brand experience for the consumer, while really validating the quality of the product on offer,” he said.
“Real money gaming should be looking towards more convergence in the space. We are in the fortunate position of having a unique IP in Slingo, which cross-sells not only into other Slingo games, but also into slot games with the same themes.
“We’re proud of the partnerships that we’ve developed with what you would traditionally consider competitors. It’s become a really intrinsic part of our value proposition.”
Taking Slingo around the world
To make inroads with a wide-ranging partnership strategy, studios of course have to secure licences in the relevant markets. Gaming Realms has expanded its reach in recent months by adding Connecticut and Ontario to its existing New Jersey B2B licence. However, it has far bigger plans to grow activities in North America as online casinos become legal in more states and provinces.
“EACH REGULATED MARKET REQUIRES A UNIQUE INVESTMENT, COMPLIANCE AND OPERATIONAL LIFT, BUT THE BENEFITS ARE CLEARLY THERE”
“We’re currently focused on the WLA-member lottery operators across Canada, having successfully launched with Loto-Québec earlier this year,” revealed Scott.
“From a US perspective, we expect two to three more states to regulate igaming over the next few years and we plan to follow that expansion. We’re well placed to mobilise quickly given we have multi-state agreements with all of the major operators in the market.”
The company has also expanded its presence in Europe throughout 2022, thanks to a host of deals with operators in markets including Italy, Germany, the Netherlands, Denmark, Spain, Belgium, Sweden and Portugal. And Gaming Realms still views continued growth in Europe’s regulated markets as a key part of its strategy.
Scott explained: “We’re very early on in our development in each of the aforementioned territories. Each regulated market requires a unique investment, compliance and operational lift, but the benefits are clearly there in every market.
“Across Europe we’re finding significant engagement from operators who want content that broadens their player experience. The fact that Slingo is a unique IP adds the layer of differentiation they are looking for.”
Driving growth through product excellence
The company’s growth strategy certainly seems to be working, as its 2021 results showed a 29 per cent rise in revenue, while its H1 2022 report revealed a further 10 per cent increase. Scott attributes this to the investment Gaming Realms has made in both content development and market expansion.
“We’re now far more consistent with the number of games we produce each year,” he said. “If we step back to 2020 we produced just a handful of games, but now we’re producing one unique Slingo game per month and operator exclusives on top.
“THERE IS STILL A HUGE APPETITE FOR SLINGO AND WE NEED TO GET THE BALANCE RIGHT”
“We’re also far more progressive with both our market reach and regulated market expansion. Underpinning this is strong account management to help drive value from content with operators.”
Of course, strategy, partnerships and account management can only take a games studio so far. Without great products, long-term success will remain elusive. Scott remains confident that Gaming Realms has got that part of the formula right, thanks to its data-driven approach to game design.
“There is a lot of talk around data in the industry, but we have been consistently utilising data points, doing more than just talk. We have been augmenting our content based on information from player interactions with our games for some time,” he noted.
“We want to be able to analyse every touchpoint within our content to build a better UX. And because Slingo is genuinely interactive, we have access to lots of information that we use to understand player behaviour and their likes and dislikes. We still have a lot more to achieve.”
Promotional tools, brand tie-ins and new markets for 2023
A company that has been very much heading in the right direction over the past two years could be forgiven for thinking that what its target market wants is just more of the same, but the Gaming Realms team has big plans to do more than that in 2023.
They involve focusing on every area of the business, from new content and platform features through to licensing convergence, regulated market expansion and growing its operator partner base.
Scott said: “There is still a huge appetite for Slingo and we need to get the balance right between servicing the market and proliferation of the genre. We also have plans to diversify our content further and develop slot games to augment our offering, while entering new regulated markets where Slingo games need more time to become established.
“Next year will also see the launch of Freerounds, which is particularly significant as all the success of our content to date has been without any kind of promotional tool. Slingo commands significant brand equity and we see several opportunities to work with the IP in a variety of verticals across gaming. For example, you can already find the Slingo IP on popular scratchcards in the US.”
He concluded: “Expansion into more regulated markets is also in our plans. In the background, our compliance and product teams are focused on providing the platform needed to enter five or six new markets.
“But entering new regulated markets is only part of the puzzle. Adding further distribution, with best in class account management will be needed to cement our position in these markets.” |
32Reds World Cup ads which I have viewed a number of times only reference one game : Slingo |
We're thrilled to announce that our Slingo games are live with our operator partner: PointsBet in Michigan, U.S.A. and Ontario, Canada! Thanks to JoJo Schmidt, David Dumler, Kieran Power, Rahul Agrawal, Davide Colosimo, Craig Falciglia 👏
Source linkedin |
PlayStar Casino is live in New Jersey. Today, NJGamblingSites.com visited the new NJ online casino and found 144 games active on the app.
The PlayStar Casino NJ app is on the Ocean Casino Resort license, along with these three:
BetParx CasinoOcean Online CasinoTipico Casino
The new NJ online casino launched so quietly, its arrival is mainly visible in New Jersey Division of Gaming Enforcement (DGE) documents.
DGE records show that between Aug. 1 and 15, PlayStar soft launched, then fully launched its app.
Today in its gaming tabs, PlayStar Casino offered:
Table GamesSlot GamesSlingo GamesCard GamesLive Casino
At the moment, its top five “recommended” games are, in order:
Roulette88 FortunesBlackjack LiveSlingo Lucky Larry’s Lobstermania Roulette LivePLAYSTAR’S PATH TO BECOMING A NEW NJ ONLINE CASINO
Stockholm-based ;PlayStar announced its partnership with Ocean more than a year ago. PlayStar’s site proclaimed that it would revolutionize New Jersey online casino with personalization, engagement, and customer experience.
In the meantime, the online casino operator bulked up with partnerships:
London-based gaming content provider International Game Technology (IGT)Malta-headquartered live dealer and game provider Evolution Malta-based Aspire Global’s Pariplay, a customer relationship management software and game content providerLondon-headquartered online casino software and services provider AlchemyBet LimitedLas Vegas-based gambling product and service provider Light and Wonder
Also
Our newest game, Slingoooal, is available exclusively with our operator partners at Flutter Entertainment Plc with Sky Betting & Gaming Vegas. We think we’ve scored with this one - and now it’s your own chance to put the ball in the back of the net.
Source linkedin |
The Draftkings update is very positive, a further nine games to be announced shortly. I have said it many times, I feel GMR has so many positive things happening, I just wish they would RNS a lot more of the LinkedIn updates and new operator launches. I believe the share price is quite undervalued. |
Not impressed with (esp in the present environment) talk of freebies to Spain and LA (bit of work thrown in to justify it no doubt) but if it translates into sales and profits soon, and a share price to match, then forgiven. |
Interesting to see if Bally's/Gamesys convertible loan of 3 million due to be repaid in December by GMR will be taken as cash or converted into shares at a 20% discount to the share price |
Hi brownnie69, looks like a excellent addition
Career:
Anna Massion has been working in Investment Banking and Asset Management for over 15 years and is widely respected as a global gambling industry expert. Based in the US, Anna's sector knowledge and business network reaches beyond North America and she will bring a strong fiscal and analytical skillset to the Board. Anna joined PAR Capital Management, which has over $5 billion in assets under management, in 2014, where she is responsible for idea generation and portfolio maintenance. Prior to joining PAR Capital Management, Anna held positions at leading financial institutions including JP Morgan, Marathon Asset Management and Hedgeye Risk Management.
Skills, competences and experience:
Since 2014, Anna has been an investor in the gambling sector across the UK, US and Europe, with an impressive investment track record of returns. She has a history of having constructive dialogue with her portfolio companies and has also provided strategic advice to the existing Playtech management team over the years.
Also good to see
Further to our earlier news of being granted a provisional license in the US state of Michigan, we are delighted to share 𝟵𝗸 𝗬𝗲𝘁𝗶 is now live across operators including BetMGM. Exclusively in the US via our platform partner Gaming Realms.
Source linkedin |
Thanks Epicsurf.
Some big names in those deals and it feels as if the company is going from strength to strength, apart from the share price sadly. Its got to be a snip at the current level IMHO.
Also a bit surprised that there has been no mention of the new NED. Getting a current PTEC NED looks like a coup to me. |
zsofia
Gaming Realms is pleased to provide a full roundup of all its latest game launches and new
operator partnerships during September and October 2022.
It has also been a busy few months in terms of international travel; after a Company-wide
weekend away in the Canary Islands, focused on team-building and relaxing, the team was then
refreshed and ready to attend Global Gaming Expo (“G2E”) in Las Vegas and the EGR Italy
Briefing and Award show in Rome. Both these events provided ample opportunity to catch up
with partners in the US and Europe.
The Gaming Realms team is also looking forward to attending Sigma, in Malta this month.
Games
The Company released three new games during September and October. Slingo Rakin’ Bacon,
Gaming Realms’ spin on American Gaming Systems (“AGS”) classic jackpot game, launched in
September. 15 spins are available on each of the top three tiers of the pay ladder, including a
5×5 reel allowing players to win up to 10,000 x their initial stake. Slingo Stinkin’ Rich has also
now launched in the US and is currently the second most popular game of its type in New
Jersey and third worldwide.
October saw the release of Gaming Realms’ Halloween special, Slingo X-Scream. Brave
players can enter the gloomy graveyard of Slingo X-Scream and grab lanterns, making their
way through the mist, aiming to mark off 5 numbers in a row from the Slingo grid. In this spooky
edition of Slingo, both friends (and fiends) can rise from the grave to trigger in-game events
such as extra spins or blocking potential matches on the grid.
Throughout October, the Company has been supporting a very worthwhile cause, American
Cancer Society (“ACS”) in its vital cancer research work. Gaming Realms’ has pledged to pay a
licensing fee equal to 100% of the proceeds received from its game Slingo Gems, created in
collaboration with the charity. Gaming Realms is proud to support ACS in its mission to end
cancer through discovery, advocacy, and patient support.
Operators and Market Expansion
Over the past two months, Gaming Realms has gone live with multiple large operators across
the US and Europe.
Across the pond in the US, the Company is now live with Draftkings in an entirely new market –
the state of Connecticut. Seeing an initial 5 games go live, with a further 9 set to be released
shortly. Users will be able to play some of the Company’s top titles including Lucky Larry’s
Lobstermania Slingo and Blackjack X-Change.
Gaming Realms was also thrilled to launch with Pokerstars, a significant international brand that
is part of the Flutter Group. Over the next several months, Gaming Realms is adding its content
portfolio to the operator roadmap, while expanding into the Pokerstars regulated markets across
Europe and North America.
Elsewhere, Gaming Realms has rolled out exclusive content with YoBingo, part of Rank Group,
in Spain, to boost the Company’s existing partnership. In Italy, Slingo Davinci Diamonds went
exclusively live with Sisal, one of Italy’s largest betting companies. In the Netherlands, Gaming
Realms launched with partners Bingoal and Betnation. Other European expansion came in
Denmark via Betsson, an existing partner and in Belgium through a partnership deal with Napoleon.
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More good news, another US market launch. |
Sneek Preview of 4ThePlayer’s games to be released on GMR USA platform
I think 4ThePlayer would make a excellent bolt on acquisition
Also slingo upcoming games |
Just don't understand the share price reaction with all the positive news . Obviously must be a weak long liquidating |
We’re continuing our expansion in The Netherlands, and hoping to deliver a whole new gaming experience to our Dutch players! Our Slingo content is now available to play with Betnation through our partners at Bragg Ljubljana (formerly known as ORYX Gaming), a Bragg Gaming Group company. Thanks to Barbara Remih, Urban Bonca, Robert Tololioe Schouten, Mouhcine Jalili for your work on this launch - we’re thrilled to see the The Netherlands is becoming one of our top markets!
Source linkedin |
Worth a read |
Worth a look at the presentation
about 22 mins long |
Thanks. Just looks an overlooked share IMO... |
No worries, also nice article on
Gaming Realms chief financial officer Mark Segal sees huge potential for the business going forward, from its remote games server and ilottery opportunities to new markets – and he’s keen to see the Slingo mechanic used in a live format. |
Thanks epicsurf, the DraftKings launch IMO could be v interesting....DYOR |
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