eServGlobal to Supply Mobile Money Solution to Syriatel on Trial Basis

PARIS, February 15, 2011 /PRNewswire/ -- eServGlobal Limited (LSE: ESG & ASX: ESV), a global telecoms software vendor specializing in Mobile Money and Value-Added Services (VAS), has announced that Middle East operator Syriatel has agreed toextend the utilisation ofthe innovative PayMobile solution to offer Mobile Money services to its subscriber base, on trial pending authorities approvals in Syria.

Syriatel, the largest operator in Syria withover 6.4 million subscribers, has been successfully using eServGlobal solutions for several years to assist in leading and innovating in their local market.

As well as offering a complete recharge solution, PayMobile will enable the operator to expand its services to the world of Mobile Money. Syriatel is contemplating takingadvantage of the solution to provide its subscribers with access to domestic money transfer, bill payment and salary disbursement.

PayMobile is eServGlobal's unified mobile money and recharge solution, deployed in more than 30 countries, used every day by more than 250 million prepaid subscribers worldwide.

Syriatel first adopted eServGlobal's technology in 2005 to manage their recharge needs, initially with voucher recharge and then introducing electronic recharge in 2008, a move which generated significant savings in terms of distribution costs. Just six months after the launch, electronic recharge accounted for 73% of all Syriatel's recharges (increasing from 1% pre-installation). The following year, electronic recharge topped 97%, the highest rate in the world.

Already in 2010, this aggressive and dynamic operator has extended their offering by utilising PayMobile to offer electronic postpaid bill payment, allowing subscribers to enjoy quick and convenient bill settlement. With the introduction of the complete PayMobile suite, Syriatel aims to ensure their continued leadership by offering their subscribers access to the latest in mobile payment technologies.

PayMobile also natively interfaces with the HomeSend(R) international remittance hub, providing operators with a complete national and international mobile remittance offering.

"In recent years we have built on eServGlobal's technologies to offer solutions which have enriched our service offering and significantly lowered our OPEX," commented Ammar Khateeb, Sales Director, Syriatel, "The agility, responsiveness and professionalism of eServGlobal made them the natural choice when we wanted to extend our services in this area."

"PayMobile has been developed with a focus on our operators' evolving needs and an in-depth knowledge of the telecommunications landscape," said Katia Hilal, VP Marketing & Alliances, eServGlobal, "We are proud to offer a comprehensive solution which helps operators drive new revenue, retain their customers and decrease their distribution costs."

About Syriatel

Syriatel mobile telecom has been seeking since its inception to remain the national preferred GSM operator by providing a quality network and state of the art products and services to its subscribers.

Syriatel'sCSR strategy is to be a good citizen, to protect the environment and to create employment opportunities for the talented local youth.

Syriatel has succeeded in having 55% of the Syrian market.Its network covers 99% of the residential areas and it serves more than 6.4 million subscribers through its 59 points of service and three call centers in Damascus, Aleppo, and Homs.

Ithas formed a special team which is dedicated to servingthe corporate and industrial sector and facilitating their business 24/7, moreover, it presents the best and the cheapest ways of advertising to these sectors, for example via SMS, advertising engine , and cell broadcast on mobile devices .

In order to encourage internet usage via 3.5G service; Syriatel launched a variety of special offers to fit all society segments: bank employees, students, teachers, companies and associations.

As well as providing subscribers with various services during 2010 like Push-email, GPRS bundles, SMS bundles and the very special one (Abili Fatora) which saved customers' time by enabling them to pay their bills easily in its selected sub dealers outlets all over Syria, Syriatel has also launched new economy and businessmen packages for post paid subscribers.

All in all Syriatel'steam is working very hard to do the best always and to raise the name of its beloved country and contribute to its progress and development.

About eServGlobal

eServGlobal specializes in Mobile Money solutions and Value-Added Services (VAS), to help Telco Service Providers increase their revenue and gain and maintain customer ownership.

eServGlobal invests heavily in product development, using carrier-grade, next-generation technology and aligning with the requirements of more than 60 customers in over 45 countries. For 24 years, mobile, fixed, Internet and multiplay telco providers have used our capabilities to lead and innovate in their local markets, leveraging their core assets and their trusted agent and subscriber relationships.

With 13 offices globally, eServGlobal provides full "end-to-end" and "any account to any account" Mobile Financial Services and International Money Transfers.

Our Value Added Services in promotions, loyalty, messaging, and multiplay are focused around the transaction and enable service providers to engage with the subscriber in a personalized and dynamic manner.

To reduce time-to market and manage exposure to CAPEX, we now offer multiple licensing alternatives, including SaaS-based flexible, revenue-share pricing.

http://www.eservglobal.com

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