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CHH Churchill China Plc

667.50
27.50 (4.30%)
Share Name Share Symbol Market Type Share ISIN Share Description
Churchill China Plc LSE:CHH London Ordinary Share GB0001961035 ORD 10P
  Price Change % Change Share Price Shares Traded Last Trade
  27.50 4.30% 667.50 16,394 11:23:57
Bid Price Offer Price High Price Low Price Open Price
640.00 695.00 667.50 640.00 640.00
Industry Sector Turnover Profit EPS - Basic PE Ratio Market Cap
Misc Homefurnishings Stores 78.28M 6.37M 0.5788 11.53 70.39M
Last Trade Time Trade Type Trade Size Trade Price Currency
16:21:29 O 749 667.00 GBX

Churchill China (CHH) Latest News (1)

Churchill China (CHH) Discussions and Chat

Churchill China Forums and Chat

Date Time Title Posts
20/6/202516:58Churchill China - Ceramics and Tableware from the Potteries185
06/11/201715:57Impressive Results from Churchill China88
21/8/200114:16Interims due soon1
20/6/200120:05CHURCHILL CHINA39

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Churchill China (CHH) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type
2025-06-20 15:21:30667.007494,995.83O
2025-06-20 15:09:32641.107004,487.70O
2025-06-20 15:09:29662.003011,992.62O
2025-06-20 15:07:32695.0016.95O
2025-06-20 15:03:34660.00150990.00O

Churchill China (CHH) Top Chat Posts

Top Posts
Posted at 20/6/2025 09:20 by Churchill China Daily Update
Churchill China Plc is listed in the Misc Homefurnishings Stores sector of the London Stock Exchange with ticker CHH. The last closing price for Churchill China was 640p.
Churchill China currently has 10,997,835 shares in issue. The market capitalisation of Churchill China is £73,410,549.
Churchill China has a price to earnings ratio (PE ratio) of 11.53.
This morning CHH shares opened at 640p
Posted at 03/6/2025 15:05 by jimboyce
By all metrics this share is materially undervalued.
Posted at 30/5/2025 10:10 by studentinvestor13
I caught up after the results. I think they are quietly reassured that things get better from here even if the hospitality mood remains quiet in the direct line of sight so it may take some months and so the medium term statement. and when that does happen we will see factory utilisation kick through in some nice gearing which will kick EPS quite fast back towards the highs of the last couple of 2023 and a return to a 4 figure stock price

everyone is unclear on what the hell the macro holds this year thanks to Mr Trump! But I am positive that we are in an AI powered GDP boom cycle with lower inflation too
Posted at 21/5/2025 09:01 by pireric
It's a bit of a reiteration of what I've posted here, but I posted this more concise summary elsewhere yesterday

What?

- Stoke-on-Trent’;s finest ceramics manufacturer with 225 years of history. A hospitality focus provides high replacement business unlike its retail focused peer Portmeirion. CHH pivoted from 40% retail in 2009 to 1% now. You’d find CHH plates in anywhere from Wetherspoon’s pubs (valued for durability) to Disney restaurants, and other of the world’s highest-end restaurants. £78m of revenue in 2024, £8m of operating profit. 42% UK, 39% Europe, 9% US, 10% ROW

Why now?

- Fallen angel + deep value. The weak global hospitality market caused a large profit warning in late 2024. 2024 EPS was down 18% y/y and the stock fell from 1200p in July 2024 to 550p today (-55%). Profit expectations are now rebased at downcycle levels. Investors are not rushing to buy as they do not see an immediate demand recovery - fair. But this valuation is too cheap. Compared to the £60.5m market cap it has net assets of £61.2m and throws off >10% of the market cap in profit per annum. FY25 estimates are for flat EPS at 58p (9.5x) and 62.8p in FY26 (8.8x). CHH ended 2024 with £10.1m of net cash on a market cap of £60.5m (17%) so FY26 P/E adjusted for the cash is closer to 7.5x adjusting that out. CHH averaged a 12.5x forward P/E just since the start of 2024, 16x since the start of 2022 and 17x over the past decade. It was doing 81p of EPS in 2019 and 70p of EPS in 2023. It offers a 38p dividend (7% yield), 1.5x covered off an EPS low and with the sizeable net cash balance. It has an impressive track record. CHH grew revenues by 76% over 2014 to 24 and EBIT 90%, with a double-digit operating profit margin each year except for 2020.

The upside?

- With an economic outlook stable to brightening, the market shifts back to seeing this as a high margin, high ROIC, high quality business with ample long-term growth opportunities in export markets, which have grown to £46m of revenue share from £19m a decade ago. Operating margins averaged ~14% 2016-23 (ex 2020/21). Assuming margins recover halfway from 10.2% in 2024 to the average and so reach 12.5% by 2026. Revenue recovers to be on track for £90m by 2027 (from £78m in 2024). EPS returns to 80p and CHH trades back to a 14x multiple (still below long-term averages). This targets a return to 1,120p, >100% capital return upside with two 7% dividends in between giving a ~120% return over 2 years.

The downside?

-Another warning arrives, and before we can talk about any recovery we are talking about further compression to a 9% operating margin (rather than 10.4%) on say £72m of revenue (-8% further). EPS is 48p (not 58p). It holds 9.5x P/E as people see this as the trough earnings and it is materially below NAV, but that is still 456p or 17% downside.

Next catalyst?

- AGM trading statement 29th May. Unlikely to be a riproaring statement, I would guess in line. Could there be another profit warning? Possibly. I’d be a buyer of any warning. An in-line statement likely attracts buyers from these depressed levels. What investors haven’t cracked is that the UK hospitality business ex-materials was basically flat in 2024 y/y (export declined, evenly spread between US and Europe).

The upside wildcard

- China is nearly all of the imported ceramics to the US ($916m of import value). Much will be low value applications where CHH does not play, but even if its only 15-20% hospitality, that’s a big number. US-China spat opens the door for CHH to gain share in the US; it doesn’t take much off a $9m US revenue number for that to move the needle. It’s too early to tell, but CHH exports to the US in April were the highest for a decade at ~42,000kg. That may be tariffs frontrunning so let’s not extrapolate. On the flip side, both the UK and EU have China ceramics anti-dumping protections in place which protects against any market flooding.

Eric
Posted at 16/5/2025 16:00 by rambutan2
Suggestion in the FT the other day that cheaper energy for UK industry would be at the heart of its new industrial strategy, which is due to to be released before too long. That would surely give CHH a bit of a boost?
Posted at 16/5/2025 07:45 by pireric
AGM scheduled for May 29th which should come with an opening year update

I suspect that this stock is a buy if it profit warns and drops on the basis that even these levels are well underpinned by NAV, profits and still OK covered dividend yield (particularly with the large net cash pile)

And it's a buy if it doesn't... as investors half expect a warning and the valuation multiple here is single-digit and close to trough. CHH has long been a much higher P/E multiple business than the market wants to credit it today.

It's a quality operator with good returns metrics, that over the longer-term I suspect will be a materially larger business. The macro seems to be slightly brightening from a low base, or at least that's what the market seems to want to be implying with the V-shaped recoveries on a global basis, interest rate cuts etc

There's a realistic world in which in 2 years time this is doing 70p+ of EPS again with a 13-14x multiple (a long way off its highs), and we're talking closed to a £10 share price, i.e. nearly double, and most likely a doubler with dividends included

In the meantime I think investors will struggle to lose much money buying around NAV and so the upside versus downside case here is compelling

Eric
Posted at 08/5/2025 12:59 by studentinvestor13
Bought some of CHH plus RWS plus EPWN. There are some true bargains around
Posted at 01/5/2025 18:54 by pireric
Stock went ex-divi today for 26.5p

Yeah, not a particularly interesting or relevant business for CHH as you say. I'm a bit surprised it made front page BBC news as it's a tiny company.

If you check W. Moorcroft on companies house, it was only doing about £2m of revenue in 2023/22 and naff all profit before tax, so not surprising it has gone under. It also does zero automation - "hand-made from start to finish." The 100 years is a bit of a misnomer compared to how small the business is today.

Eric
Posted at 01/5/2025 18:47 by proj
Moorcroft gone bust.

Very different area to CHH, but it seems energy costs did for them.
Posted at 21/4/2025 07:54 by pireric
Here is the detail I have been looking at with regards to the US-China trade spat, and whether that can be a positive for Churchill China



It's ceramic tableware import data into the US, by country of origin. China is nearly a billion dollars of import value (916 million), which puts nearly every other country to shame. A lot of that is going to be lower value applications (household usage), but even if you assume there's only 15-20% of that into hospitality, it's a big number.

Only Portugal (EU), Thailand, Mexico (separate spat), Italy (EU) are above the UK in terms of import value, but these are very small in the overall pie. On a COGS basis, CHH must already been a decent share of that imported value

With huge tariffs put onto China that probably renders a lot of those ceramics uncompetitive, there have to be some players actively winning from this, as US hospitality looks to re-orient supply chains. Probably some domestic players first and foremost, but struggling to see how this isn't a backdrop for CHH to be making inroads into the market. USA is only £7m of Churchill revenue in 2024 (almost all high end establishments), and I'm arguing for nearly a $bn of China goods being displaced.

On the flip side, both the UK and EU have ceramics anti-dumping protections in place, and I'd argue that Churchill's higher end of the market positioning means they'll be OK in the other smaller markets if China does start dumping ceramics there (ROW is similarly only £7m of revenue).

Put simply, I think there's an outcome this year (not sure how high probability) where US revenues can be materially higher if they crack their sales/marketing right

Eric
Posted at 09/4/2025 08:24 by pireric
Bought some as this valuation seems far too cheap. It's trading at net tangible asset value (future-dated pension surplus in for free/discounted), it's on less than 7x cycle peak earnings, and it's offering a well defended 8% dividend yield

10% tariffs on business into the US, but which is a small share of revenue, and I actually think it's a positive. European manufacturers have higher tariffs. The US is actively destroying (at least for now) the main source of ceramics into the US, which is China. And there is no real redirection risk as Europe and the UK already have anti-dumping laws on ceramics. So a real opportunity for CHH to take market share over time

Eric
Churchill China share price data is direct from the London Stock Exchange

Churchill China Frequently Asked Questions (FAQ)

What is the current Churchill China share price?
The current share price of Churchill China is 667.50p
How many Churchill China shares are in issue?
Churchill China has 10,997,835 shares in issue
What is the market cap of Churchill China?
The market capitalisation of Churchill China is GBP 70.39M
What is the 1 year trading range for Churchill China share price?
Churchill China has traded in the range of 459.00p to 1,215.00p during the past year
What is the PE ratio of Churchill China?
The price to earnings ratio of Churchill China is 11.53
What is the cash to sales ratio of Churchill China?
The cash to sales ratio of Churchill China is 0.94
What is the reporting currency for Churchill China?
Churchill China reports financial results in GBP
What is the latest annual turnover for Churchill China?
The latest annual turnover of Churchill China is GBP 78.28M
What is the latest annual profit for Churchill China?
The latest annual profit of Churchill China is GBP 6.37M
What is the registered address of Churchill China?
The registered address for Churchill China is NO.1 MARLBOROUGH WAY, TUNSTALL, STOKE-ON-TRENT, ST6 5NZ
Which industry sector does Churchill China operate in?
Churchill China operates in the MISC HOMEFURNISHINGS STORES sector

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