Card Factory in Kilburn, a relatively small store, queueing 10 to 12 people. Not an affluent area but very busy with people buying balloons, cards, gifts. Enough to warm the heart of a shareholder. |
I bet you wouldn't say that in John Lewis 😉 |
My local CARD in Yorkshire was stacked today. It's the first time I've ever said to the wife "go mad and spend what you like"!, yet the queue was too long. |
thank you chubb |
Any anecdotal reports from Card Factory shops gratefully received. Will be doing some of my own and reporting back! |
Rewards
Trading at 65.6% below our estimate of its fair value
Earnings are forecast to grow 15.6% per year
Trading at good value compared to peers and industry
Analysts in good agreement that stock price will rise by 55.8%
Risk Analysis
Unstable dividend track record
Volatile share price over the past 3 months compared to the UK market |
....or that one may have too much money to understand what he has done with it.
The other one may be a bit more prudent and doubt the interpretation of statistics. |
You too, yes I agree as I did also notice today that single cards have edged up a bit. I even noticed a 3D one at the extortionate price of £3.99 ;-)
..the likely price of a basic card at Clinton's or Moon! |
well done to adding to the coffers, bountyhunter!
I do agree they could nudge up prices but I think they are doing this by stealth anyway. i did not go around looking at every single card but i'm sure they have cards above £2 as well. The boxed (10) Xmas cards had 2 different ranges - £1 and £1.50 (i think). So they have a good product mix. I also noticed that some of their cards did not have the cardfactory logo on the back anymore, which helps as some people still see cardfactory as a lower end offering, when reality it has re-invented themselves as a middle of the market offering, with good value and good quality cards.
Anyway enough on cards, otherwise i will be dreaming about them.
Good weekend all. |
Fair point Chubb. |
Bountyhunter and Leeson, I get your point re higher pricing but you have to trust the experts who run the business, they know the price points. As i said the vast majority are £1.50 - £2 and the quality has improved, so it meets the need of a good value card and a decent (enough) product. They must be making a good profit at this price point. if you moved prices to £2.50, people may go elsewhere. Got to trust the management.
Best regards |
Hi Kaos3,
The big focus is cards at the moment as Brit's are big Xmas card senders, however you could see people also pick up non card items such as wrapping paper, sellotape, bows, ribbons, and balloons, so they really are complementary offerings.
They have some gifts such as cups/mugs, teddy bears/animals etc, which would not suit everyone, but they would not be selling them if certain groups of people were not buying them.
Another grey dry day here today, so hopefully lots of people out buying their cards. |
I guess one is a long term investor and the other is a trader! |
The quality is not as good as moonpig, Clintons etc. That says it does the job and as the competition goes bust it becomes the standard. It's the survival of the fittest and they are fit. Ask your missus for Valentines or her birthday Clintons or Card if you dare. For everyone else Card is spot on. |
Yeah, me too. They could easily raise prices 10pc |
The prices do seem ridiculously low, I would have happily paid 50% more than I paid yesterday as that would still have easily been the cheapest available in the High Street for me. |
According to statistics, those that forget they have shares are the best investors. Those that actively manage their investments are the worst. |
I totally forgot that I hold these. I had some cash appear in the ISA and saw that it came from CARD! Thanks CARD! |
I was in card factory in isle of man store today, and it was packed!! 10 minutes queing for me.
When I left, the shop next door shoezone, had no one in it.
I think card factory pricing on cards is a saviour for consumers who feel the inflation costs at mo in the UK.
My local coop even selling cheap cards now, £1.59 . Not as cheap as card factory. |
I visited Card Factory today and bought a box of Xmas cards and a page a day office diary all for less than £3! £3.50 in Poundland for just the office diary of the same size but a page per week! (Of course I didn't waste any time checking Moon's prices.) There was a queue but I didn't have to wait long but with a constant stream of people buying cards etc. |
chubb - if i may -as i live in slovenia - what would you say about customers behaviour - time spent at the card regal and the time spent on the gifting, celebration merchandize.
that proportion of the time spent while in the shop is imho very significant. i know the revenue numbers but psychology of the customer behaviour is crucial.
as card bought gifting business in the us, not the card business. which was a surprise to me.
thank you sir for your input |
We've hit PBT stretches a few years in a row. I think that's more important to the committee and he shareholders but obviously it's a thing that they recommend. |
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