Is there any reason why there are two CARD threads running? |
chart monthly |
Time to buy some more, methinks. I thought the discount would start to close quite quickly from today but I won't complain. |
Taking out stop losses I should think |
True, but a gradual climb back up is now looking a lot more likely than it was yesterday. |
Monthly Chart - waiting for breakout
hxxps://blueberrymarkets.com/market-analysis/w-pattern-trading-mastering-the-double-bottom-strategy/ |
Card Factory celebrates strong Christmas trading, reiterates outlook
"Card Factory's cheap prices mean shoppers often walk out with much more than they intended to buy, loading up on items as they walk along the aisles." |
@pernasresearch
CARD.L up 8% on heavily positive trading update. Unfortunately (or fortunately for CARD shareholders) onerous minimum wage policies help scaled players like Card Factory at the expense of smaller competition along with disincentivizing potential entrants. We expect Card’s market position to strengthen. |
![](https://images.advfn.com/static/default-user.png) @proactive_UK Card Factory surges as investors greet solid Christmas trading
Card Factory Plc (LSE:CARD) jumped almost 8% on Tuesday after gracing investors with news of a “successful221; Christmas and market outperformance over the year so far.
Revenue was up 6.3% at £506.6 million over the 11 months to the end of 2024, Card Factory reported on Tuesday, aided by growth of 4.7% in November and December.
Card Factory said it continued “to outperform a challenging non-food retail market” as a result and that full-year adjusted profit should meet consensus for roughly £66 million.
“We are pleased to have delivered another successful Christmas trading period,” chief executive Darcy Willson-Rymer said.
“Expanded ranges and our compelling gift and celebration essentials offer increased basket values during the period, whilst we also saw a resilient performance in seasonal cards.”
Card Factory also guided for a “mid-to-high single-digit percentage increase in adjusted profit before tax” over the year ahead, despite growing Budget-related costs.
Higher national living wage and employer national insurance contributions were set to lift costs by around £14 million in 2026, which Card Factory said would be partially offset through pricing.
Shares climbed 7.8% to 97.8p on Tuesday. |
You need to remember the market has been pretty awful since September - most mid caps down quite a lot since then - so unlikely to get back to the 140p level straight away. |
Quite, based on next year's forecast that should be the price at least, and who doubts that the 650m and 14%pbt margin will be hit in 27 now?
I doubt it will stay this cheap but I wouldn't mind putting the dividend to come back in at this price. I think this is going to turn into a multi-bagger for me and hopefully others :) |
If the market thought it was worth £1.40 in September, it should be now too. The shock that caused it to fall back to here has been reversed. |
I just don't get this stock. It hits 1.44 in September, good results today and we're still under 1.00 :-( |
Thank you, BH, and well done on your other holding! :) |
JZ's well researched posts here swung this to a hold for me and I'm glad I did so thanks for all those well informed posts! As I mentioned earlier there was also a positive TU from PSN this morning so it's not all doom and gloom for well run companies. Now I just need the same from Shoe to make a hat trick! |
For those interested in what brokers say: "hxxps://www.cityam.com/card-factory-shares-should-rise-rapidly-after-successful-christmas/"
I imagine a few upgrades will come with the prelims. Note they were already all positive on CARD. |
Surely,in £550 million revenue the extra costs are are only 3%. Easily accommodated I expect. |
I'm sure they'll guide more on the prelims on cost and growth, but the forecast for growth of a single-to-mid percentage figure is encouraging. I think most people had forecast a higher impact for 26 anyway, and they could trim some of the cost base, so maybe it's not wise to guide on such a small component ahead of time.
Got a buzz about me this morning with the growth plans for the year ahead. Dividend could double in 26. I wouldn't want to be sitting on the sidelines for the next year trying to guess prices either. I'm surprised this hasn't moved up a lot higher but in time. :) |
Kaos3 - Too steep for a cup and handle. Look at the 3 month chart, for the W double Bottom. Now on the sideways movement before next hike. All good. GLA |
They said the impact (I read this an hour ago so going from memory) was £14m for the full year 2026 ,which I take to mean the 12 months ended Jan 26.
The increases don't kick in until April 2025 so that £14m is 10/12 of a "full year" - so a full 12 months would cost £16.8m
Factual representation of the period but it actually plays down how much they have to find over 12 months after the changes kick in. |
You can still buy cheaper than the CEO did atm. How long will that last for? |
nice cup and handle developed on the chart
20p depth of the cup gives me 120p short term target .... |
In fact to cover the £14 million extra costs next year would only need a 3% price rise ptice across the board. Who would notice that when buying a card for £1.03 instead of £1? |
Looking good !!! |
I can imagine most of us wobbled a bit these last few days and thought about selling!I promised I wouldn't hold through results after a disastrous year doing so last year, so already broken! Should see a slow and sure climb through the next few months here. A wonderful chart cup and handle will certainly help |