Fwiw, market cap £20 million. I'm still hoping something positive happens in q1 and I don't mean another fundraising. |
we are now in the window of execution and still we get despondent comments of doom and gloom.
reading comments on here makes me wonder why some of you are invested / still invested |
Pat
But the work should be largely done |
Cyberbub - it’s not a huge ask, but it needs to at least solve their problems and provide the appropriate value. Give a fair bit of functionality and it’s fine. If you look at Figma they charge as much as £70 p/m but will be offering a huge amount as the product will have developed so much over time.
NickB - clearly I’m referring to the existing product and say this will need adding to for launch - the paid version. |
Also worth saying is that Pro users will have access to lots of other apps
eg elevate users will/ should have Canva
I have been using Canva for graphics to go into elevate
Normal way of working |
It's prosumer. One man band creators trying to get out there. They'll need a lot more than our offering. Also, hard to understand why any decent editors wouldn't have a decent laptop and use davinci resolve. So basically, the same market as capcut/ veed.io
Capcut pricing here.
[...]
It offers a lot more than we offer. Shame we aren't selling our software as could be adding features based on the feedback of paying customers.
BIRD feels like a civil service organization rather than a competitive company. In fact, even public utility companies have PR teams. Bird is like a utility company with a PR team from mi5 to suppress information/ excitement. |
£30 is too low for enterprise |
I don’t think the enterprise level will be introduced in Q1 could be wrong.
Pat you can’t say that the product isn’t there because you don’t have access to the paid version |
Pat Cash when you say "as much as" £30 a month for an Enterprise, is that really a huge ask? Any Enterprise that can't afford £30 a month to carry out its fundamental business is surely going to struggle? |
Cyberbub - they probably won’t be bothered whether it’s £10 or £15 if it’s, as you say, exactly what they need to run their business. As it stands, the product isn’t near there though - which is why I and others have said there’s quite a few features that need adding for launch. To charge as much as £30 for enterprise they’ll need to show a real tangible differentiation between that and the Pro tier - which may be tricky given it’s in its absolute infancy. We’ll see what they come up with though. Exciting. |
Cyber
That’s a good point but it’s a calculation to find a sweet spot.
If you want max subscribers you need to keep the price low I reckon
Real pro’s will find themselves using enterprise level through invite due to their clients status
So enterprise has great flexibility on pricing to a higher level justified by productivity efficiency and increased creativity through collaboration
One advantage to a low entry price say £10 per month you can charge additional fees for extra services that are used on demand occasionally.
eg. AI services
The more users you can get the more opportunities to monetise dynamically.
It’s not just an editor it’s a creator platform. |
In the meantime video editing seems to be carrying on regardless.
Are we at the stage yet where there is clear water between traditional editing and what elevate offers?
Surely elevate must offer a compelling reason to switch. Mind you, I have no idea but would like to see the whole marketing pitch take a major hike upwards. |
bonio
Through corporate action so not in our control |
I've previously said that video editors must surely understand/accept that with massive file sizes, they are going to have to pay a bit more per month for Elevate than Canva?The amounts of money involved are still very small. Are prosumer/professional vlogger types really going to be bothered if it's £10 a month or £15 a month, if it's exactly what they need to run their businesses?Having said that I'm sure the company will have done their market research and surveys... |
Another myth - Enterprise has lost plenty of sports clients recently. NHL, Liverpool, Deltatre. Eurovision spring to mind for starters.
Still to be seen if TNT use us now they have replaced BT. |
"It's only a matter of time before everyone else uses us."
😂🤣 |
What’s a Prosumer?
Difficult definition
Canva pro (1 person) is about £8 per month.
My guess with 3 tiers
1. Free
2. Pro £9.99 per month (annual rate) otherwise £12 per month
3. Pro enterprise £30-£100 per month |
Remember, nobody else can do what we do in the cloud when it comes to video editing. Why do all the major sporting events use us? It's only a matter of time before everyone else uses us. |
I disagree. I think £25 a month is about right for a Prosumer Product. I think the lower paid £10-£15 tier would be for the Hobbyist type of consumer. This is not necessarily the market we are targeting but would happily take a fair subsidy from. |
I’d be surprised if they got much more than £15 p/m initially, as an average across all tiers and subs. And they’ve never given any initial target of 1m subs. |
i agree, i'd say £25 a month was quite a high, if not highest tier (short of a larger organisation having multiple users, or a user with massive storage requirements) |
They said in the past they were looking to charge $12.99 per month for lowest paid tier, then between $30 and $60 for pro tier, depending on functionality required. |
£25 per month seems high to me for the first paid tier |
The games in Paris will be about £100k.
They are burning about £300k a month. |
 It's not surprising that H1 cash burn was significant but H2 will be better because of the Games in Paris. More important though is how the paying versions recruit customers The figures Allenby put forward indicate that at the lower average price of £25 per month they would genrate over £5M free cash a month and at the revised higher estimate of £36 that would rise to over £7.5M. There was a hefty amount of marketing cost in those figures but the only figure BIRD have given is the average £1.50 it actually cost to win individual users back in September 2024. Then the thinking seemed to be that once users were hooked on the free software a reasonable proportion would convert to the paying version when it becomes available. They have several examples of how others in the market dealt with winning paying customers for their software so it's likely they will go with the one that best suits BIRDs circumstances.
What is clear is that a placing, if it was thought necessary, would be at a very low price unless there was evidence of a good level of paying customer recruitment. That sort of price would be likely to trigger a bid given that the software would be seen to be working without gltches. But as outlined above the margins are so big it seems unlikely that at almost any expected level of customer recruitment they would be hamstrung by their cashflow - they had after all an initial target that is 40x 25,000. |
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