If Elevate can leverage their cloud offering in a way that guarantees control around security and confidentiality, which I am sure they have patents around, I think the floodgates in the corporate world will open come next year. |
Chart here is horrendous
Another tick down next week? |
HCBF to all those who celebrate |
MK
Yes great point on Spark instant publishing very exciting and you need elevate to do it which will drive take up of elevate free version
All part of their well thought out plan.
Stephen’s update on the Player today is brilliant
(Should have doubled the share price). |
Expect lot of interest in elevate when it gets auto subtitles.
"Investors just don’t seem to be able to grasp what has been achieved"
Was it Charles Thompson of Mentorn who in around 2004/5 described the FORscene Beta as the editing equivalent of putting a man on the moon. Commercially though we firmly planted on terrafirma on the pro side and despite much applause the luvvies seem reluctant to put their handsies in their pocketsies. Hopefully the mass-market can show them the way. Google Docs has over one billion users yet much of big business is still stuck in the dark ages with the likes of installed copies of M$ Office.
Pokerchips/NickB
One more thing, which I expect you both know but doesn't harm saying, is when Spark is launched there'll be no need for any export rendering. Furthermore you'll be playing back from the BB encoded data, so you could - in theory - delete the original footage to help keep a lid on storage needs. |
Nick
yes...customise and export an EDL would be something for Enterprise type pay level I suspect for those with bigger teams using different sofware options for their needs. |
I wonder if they will use something like
To Transcribe, translate and subtitle... Adobe and DaVinci Resolve have extensions for it |
Pokerchips
Currently the EDL system is internal
It would be nice for me if you could export that EDL but not sure if they will do that in the short term as that would move elevate into the pro broadcast market so I think they will perhaps hold back on that |
Nick B
Thank you... understood
they should add Elevate to the list of EDL systems that support it...
The virtual machine idea is interesting in that you can create your own machine in the cloud with all your software licences and use whatever you need,when you need it ..and collaberate and review from anywhere with the machine.. ....but...yes..the "cloud based" idea of it is more expensive to operate and less efficient |
hornblower
Not that I can think of |
SS new Player is very smooth and precise on my iPhone even on Safari, impressive
Only complaint would be in landscape view for me there is a tendency when swiping the video timeline to end up swiping the whole app window |
Pokerchips
Virtualisation requires a dedicated Cloud computer or virtual machine so very difficult to scale and manage plus expensive.
Your other question
Original camera video footage is uploaded to the Cloud elevate.io
This footage is ‘processedR17; into the Blackbird codec
Blackbird video format is used for editing
At the end when you export, it doesn’t convert the Blackbird format but takes the editing meta data (EDL edit decision list) which is the timecode and information required to build the edit from the ORIGINAL video files then this is converted to the finished video file format for you to take away. |
Are there any disadvantages in rendering the way e.io does it? |
SS on X
This version of the Player has:
* upgrades to improve responsiveness
* cross platform consistent emoji support
* prep for a range of coming core technology
As always, no cookies / spyware etc |
Nick
so the Elevate efficiency allows the scaling to use fewer resources than say a cloud based virtual machine system like CREE8 ...
1. The Elevate system uses patented proxies system to do the editing stage ... resulting in faster speed and response and less storage space of the media being used
2. The rendering is done using the finished edit which is still in proxy format ..is that right?
3. The final video creation then uses the BB codec to create from the finished proxy edit a h.264 video to download.
is that right ?
if so...does that mean a user can store a proxy finished edit and render it for download where ever and whenever they want and keep the storage space lower..
I am trying to get at the notion of storing finished edits , rather than completed rendered videos which are obviously much larger in size..
I am assuming/working out..that a virtual machine and storage system isnt using proxies and stores the larger end file using more storage space ?? |
NickB
Whatever you had for breakfast today seems to be working!!
Excellent overviews. |
Another way of looking at this
EVERYONE can do the Bells and Whistles
Few if anyone else can come close to do the hyper scale web browser video editing platform that the bells and whistles need to sit on. |
Hyper
elevate as it is could be taken by Ian and Sumit to show US big tech executives in a very interesting presentation.
All goes back to my theory on any acquisition.
It would be sooner rather than later or not at all.
As I said the Billion Dollar tech part is now on
show
No one at say Google is going to say, but it has no Ai
No one at Adobe is going to say that the text generator is basic
It doesn’t matter to them the already have that! |
bonio
From a tech perspective and editing perspective The $billion version is already on show and you can test it out
If you can’t edit a compelling story in elevate now a few bells won’t make any difference.
And if you are working at big tech checking elevate out and you understand video editing technology your mind should be blown away by it as it is.
Investors just don’t seem to be able to grasp what has been achieved because they have no knowledge of the history of editing solutions the inflection points in platform changes brought about by technology breakthroughs
elevate is a breakthrough landmark product that you are getting a sneak peek at. |
How about this thought, we have a group of big boys interested in buying us and elevate.io is part of the evidence for them to do the due diligence, such as the stress statistics going from 800 to 40000 users.
And maybe the value of Blackbird will come out in an open auction.
Just dreaming, the above scenario would take us towards £60 rather than the £6 per share which is my target. I have always worked on the assumption that Blackbird have someone lined up. For some reason I'm no longer sure that is the case, I mean why would you tie your hands and cut out other approaches?
Who will make the first bid? |
Has anyone used CREE8 ? They bought BeBop back in April and is quite a comprehensive virtual system
- gives good information on how much storage different video formats and sizes use |
Given in over a couple of years we got to where we are with the released version, including coming up for 9 months post general release.
There seems a lot of hope that somehow behind the curtain there is a bells and whistles version packed with stuff already done that is materially different to where we are. |
NickB I use the news service on YouTube because it usually has a wider international coverage. I think the Adobe adverts started appearing a couple of weeks ago and I have never seen them in the many years before. As experience has taught me that coincidences are rare in the business world I wondered what triggered it.
mcsean2164 Obviously some of the benefits of using elevate.io have to be shown but I think the more innovative and jaw dropping features should be reserved for paying versions release day. Your view on this will be influenced by how you think any competitors are likely to react... and the important ones have very deep pockets. |
Why would elevate.io show it's hand before it has to?
I don't know how to answer that. We're in early access (showing our hand) which is common approach for software companies and shows our hand. Do you mean turn on payments and then show there is no market for elevate, showing that hand?
Adobe seems to be putting out a lot of adverts for its products on YouTube.
You're in the algorithm 👩8187;
To summarize, 40k registrations.
We cannot give away the product. Just put in some transitions and subtitles like capcut and it might be sellable. Maybe showing our hand is adding a few simple transitions and effects? |
Profiling you for video editing perhaps |
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