Thanks for that _m_k.
Servicing 100 million users is an exciting prospect. |
 "How sure are we that elevate.io won't succumb to the same problems of scaling?"
Highly doubtful hb. BB tech wins hands down. Attracting seats is the challenge.
The classic video-editor-in-a-browser will collect the edit decisions made by the user and send them to the 'cloud' to render on servers sitting on internet with immediate access to the raw footage, rendered video then sent to user's browser. That's the theory.
BB codec can do this rendering entirely on user's device, it's been designed to do it at speed, on low spec devices, low bandwidth with frame accuracy. Every BB user device expands the resource available to the BB platform, your own device's CPU and memory takes the place of the servers the competition has to provision, so saving £££ on hardware AS WELL AS avoiding potential bottlenecks where demand exceeds (ultimately finite and shared) server resource.
If you load up elevate with four parallel tracks and add effects you may see the playback struggle a little on a low spec machine, it's because your device is doing all the rendering. The more effects and tracks you have at one point on the timeline the more work there is to do.
Possible for the competition to optimise a bit, say by mimicing BB and doing more work on the client device but they'll still be using codecs built for playback, they're not frame accurate, a whole separate issue which delivers an editing experience akin to writing a letter with a pair of boxing gloves on.
On top of all this, the BB codec can even publish for distribution without any rendering at all (Spark).
Over the past two decades the same horse has been flogged to death in terms of video editors in browsers and all suffer the same drawbacks. So repetitive it's unreal. Will only end when:
- BB codec is licensed for general use (perhaps even built into web browsers and mobile devices)
- or to organisations who can service most of the market (Adobe, Google, ...),
- or somebody invents a solution like BBs and gives it away for free or sells it for much less than BB are willing to sell theirs
- or elevate dominates |
Scalability was a key feature that SBS designed into the software:
"The ‘Blackbird Magic’ enables unbeatable speed, scalability and quality for viewing, editing and publishing video in the cloud. At its heart, Blackbird is an IP company and we hold 14 patents around 2 core tenets of our technology."
[Blackbird Website Solutions page] |
cabi1 that is a fantastic article. Perfect for those starting off on a video editing journey explaining the jargon and the building blocks to successfully starting off. |
Nicely presented full of great information
Are you starting to see elevate is more capable than you or even the market values it at?
+ more to come! |
Yes UK doesn’t stand a chance against the US in tech due to poor mindset in the City
So we will get acquired by US big Tech (imho) |
Silicon Valley v. Thames Valley. Big sigh. |
At this stage it’s a very specialised investment, in the US it would be Silicon Valley venture capital
Exit via acquisition |
One of the best investing books I've read is Investing Through the Looking Glass by Tim Price, it looks at how the investing landscape is projected, and the reality. Fund managers, and Tim Price is a fund manager, do not come out of it very well. It is very readable and well worth the small effort. |
Horneblower, yes they are, but they will operate under rules designed to protect themselves, rather than deliver gains to their clients.
I think we just need to be patient, I've said it elsewhere and been spectacularly wrong, but here seems different.
Time will tell.
Lyqwyd, exactly.
££££ not pence |
Selling the future is an extremely difficult task requiring specific skills. We don't know what level of effort is being applied and if the company is involved in any commercial merger/sale. Speculation is interesting, but finance is real. My own feeling, as previously stated and been shot down by a giddy few, is that if no deal is done and we go it alone, revenue growth from elevate will not initially grow at a rate to offset cash burn. Later growth will be exponential, as previous business cases display, and all will be rewarded. Just keep the faith, but be aware that you may have to put your hand in your pocket short term. |
🤔 maybe maybe not 😀 |
jv, It's the funds I'm talking about...although no doubt they are also run by idiots.
That's why we should be talking to them.
NickB, so you're not an investor in BB? |
hornblower
Yes I agree but I’m not following the market |
The 'market' is a weird and wonderful thing, a collective of individuals, most of whom, it has to be said, are idiots dominated by their own psychological biases and completely unaware of the fact. |
So, you agree? |
‘the market does not believe it. ‘
Yes as a ‘market’ it probably shouldn’t believe it.
And that what makes it an interesting investment for me! |
I entirely agree that the superior efficiency of the video codec IS the investment bet here.
Not the clever bells and whistles that can be added; nor the amount of product promotion; nor how clever the AI add-ons are; nor even the quality of the board of directors.
It all rests on the ability of the program to be able to cope with not 100,000, not 1 or even 10 million, but 100 million users.
If we, and only we, can do this, then the company will without doubt be worth billions.
However, this has not been proved yet, and even if it had, the market does not believe it. This is why the share price is where it is.
This is why I wish the directors would start to spread the word, if not to us, then to some strategic funds. |
NickB
Investors are so gloomy and untrusting, it’s a shame, we have great highly
talented people who I believe are doing everything possible to make elevate a fantastic success.
I agree with the above but just because we have a very talented team and seemingly highly impressive technology and vast experience from M&E.....that doesn't mean we can overlook 20 years of BIRD being an appalling investment.
Whether it will be better over the next few years depends massively on monetising elevate and being on a secure financial footing. Being able to negotiate from a position of strength. Rather than looking at where the next £3m fund raise to keep the lights on for another year is coming from.
At June 2024 we had £3.275m cash and £2.3m short term investments (I assume gilts or similar) so £5.6m total.
Cash burn is approx £1.5m/6 months. So around now we should be £4m or so.
It should be enough for us to get to seeing some paid users of elevate.
I also agree with the posts about the world moving from shortform (2 min vids) to longer form videos. i.e. less Tiktok and YT shorts for 2 mins.
Instead it will be about 60 minutes of footage edited down to the highest quality 15-20 minutes that captivates attention.
The algorithms massively reward videos that people watch til the end.
It means a well edited video that keeps you watching til the end will succeed and has much greater chance of going viral.
What was the term Kell used on the insta feed? Retention? Or something else? |
hornblower
Stephen has talked about this multiple times Blackbird 🐦 035; is the only Cloud video editing codec and it was designed for this, others have to use off the shelf video codecs not designed for doing this and they require a lot more Cloud resources which might be fine with a few thousand users but not hundreds of thousands or millions
That is the technology investment bet here. |
HB.
We know elevate can scale.
It’s already proven in the M&E space. |
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