_m_k
Excellent post. Thanks. |
MK
Well explained
It’s so obvious that the competition can only get so far until they collapse |
Thanks for that _m_k.
Servicing 100 million users is an exciting prospect. |
 "How sure are we that elevate.io won't succumb to the same problems of scaling?"
Highly doubtful hb. BB tech wins hands down. Attracting seats is the challenge.
The classic video-editor-in-a-browser will collect the edit decisions made by the user and send them to the 'cloud' to render on servers sitting on internet with immediate access to the raw footage, rendered video then sent to user's browser. That's the theory.
BB codec can do this rendering entirely on user's device, it's been designed to do it at speed, on low spec devices, low bandwidth with frame accuracy. Every BB user device expands the resource available to the BB platform, your own device's CPU and memory takes the place of the servers the competition has to provision, so saving £££ on hardware AS WELL AS avoiding potential bottlenecks where demand exceeds (ultimately finite and shared) server resource.
If you load up elevate with four parallel tracks and add effects you may see the playback struggle a little on a low spec machine, it's because your device is doing all the rendering. The more effects and tracks you have at one point on the timeline the more work there is to do.
Possible for the competition to optimise a bit, say by mimicing BB and doing more work on the client device but they'll still be using codecs built for playback, they're not frame accurate, a whole separate issue which delivers an editing experience akin to writing a letter with a pair of boxing gloves on.
On top of all this, the BB codec can even publish for distribution without any rendering at all (Spark).
Over the past two decades the same horse has been flogged to death in terms of video editors in browsers and all suffer the same drawbacks. So repetitive it's unreal. Will only end when:
- BB codec is licensed for general use (perhaps even built into web browsers and mobile devices)
- or to organisations who can service most of the market (Adobe, Google, ...),
- or somebody invents a solution like BBs and gives it away for free or sells it for much less than BB are willing to sell theirs
- or elevate dominates |
Scalability was a key feature that SBS designed into the software:
"The ‘Blackbird Magic’ enables unbeatable speed, scalability and quality for viewing, editing and publishing video in the cloud. At its heart, Blackbird is an IP company and we hold 14 patents around 2 core tenets of our technology."
[Blackbird Website Solutions page] |
cabi1 that is a fantastic article. Perfect for those starting off on a video editing journey explaining the jargon and the building blocks to successfully starting off. |
Nicely presented full of great information
Are you starting to see elevate is more capable than you or even the market values it at?
+ more to come! |
Yes UK doesn’t stand a chance against the US in tech due to poor mindset in the City
So we will get acquired by US big Tech (imho) |
Silicon Valley v. Thames Valley. Big sigh. |
At this stage it’s a very specialised investment, in the US it would be Silicon Valley venture capital
Exit via acquisition |
One of the best investing books I've read is Investing Through the Looking Glass by Tim Price, it looks at how the investing landscape is projected, and the reality. Fund managers, and Tim Price is a fund manager, do not come out of it very well. It is very readable and well worth the small effort. |
Horneblower, yes they are, but they will operate under rules designed to protect themselves, rather than deliver gains to their clients.
I think we just need to be patient, I've said it elsewhere and been spectacularly wrong, but here seems different.
Time will tell.
Lyqwyd, exactly.
££££ not pence |
Selling the future is an extremely difficult task requiring specific skills. We don't know what level of effort is being applied and if the company is involved in any commercial merger/sale. Speculation is interesting, but finance is real. My own feeling, as previously stated and been shot down by a giddy few, is that if no deal is done and we go it alone, revenue growth from elevate will not initially grow at a rate to offset cash burn. Later growth will be exponential, as previous business cases display, and all will be rewarded. Just keep the faith, but be aware that you may have to put your hand in your pocket short term. |
🤔 maybe maybe not 😀 |
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