Bidstack Share Discussion Threads

[aidenabettin] 22/1/2020 07:37

M&A and Consolidation.[T]here will come a point where marketers say it needs to be consolidated," Chalozin said. "Otherwise it takes too much labour to buy or compare apples to apples or potatoes to potatoes.[R]oku is not the only TV media owner to figure this out. AT&T bought AppNexus to own an end-to-end ad tech stack to control the monetization of its inventory, and FreeWheel began making DSP integrations under Comcast after looking at dataxu as a possible acquisition target earlier this year.. hTTps://adexchanger.com/tv-2/why-tv-companies-want-to-own-buying-platforms-and-why-it-might-hurt-buyers/

[aidenabettin] 22/1/2020 06:52

2: The Advanced TV Race Begins.Comcast/Freewheel, AT&T, Verizon, Cadent, Live Ramp, The Trade Desk, AppNexus, and a host of others all were at Cannes to declare that the battle for Advanced TV and Data Driven TV is on, and they each believe they will be the winners!. hTTps://www.linkedin.com/pulse/cannes-lions-2018-year-re-set-laura-desmond/?published=t

[aidenabettin] 22/1/2020 06:02

AT&T's desire to move more aggressively into this arena has been hard to miss. In 2018, the company boosted its new ad-tech unit with the acquisition of AppNexus, a technology unit that assists in so-called "programmatic" placement of commercials, or automated assignment of where ads ought to run based on specific online audience attributes.The AppNexus platform offers supply and demand in the form of a real time bidding marketplace, with the result that advertisers are able to find the right audiences at the right time for their campaigns to enable better performance.  AppNexus' platform's architecture enables highly scalable ad serving..This is Bidstack's first contract with a top 10 worldwide programmatic demand side platform ("DSP") and means Bidstack's in-game advertising inventory will be available on AppNexus' programmatic platform for GLOBAL advertising campaigns.

[aidenabettin] 22/1/2020 05:55

Yes, WarnerMedia and DirectTV are big assets in the media industry, but it's Lesser's unit that is quickly turning into the company's monetization engine. hTTps://variety.com/2019/tv/news/att-xandr-warnermedia-brian-lesser-advertising-1203430997/#!

[aidenabettin] 22/1/2020 05:46

hTTps://www.mediapost.com/publications/article/344767/laura-desmonds-full-plate-just-got-fuller.html.Providence also linked through Warner Music. hTTps://variety.com/2019/biz/news/warner-music-providence-equity-jeff-bhasker-shane-mcanally-1203431271/#!

[aidenabettin] 22/1/2020 05:43

Laura Desmond?.She is a CEO with a very impressive CV.Just taken a new role at smartly.io who recently recieved $220M from Providence. Providence also in Doubleverify .It must be someone BIG who is going to come into BIDS.Could easily be from a number of different directions with a lot to chose from.Getting to the exciting part now.Who will it be?.

[global nomad] 22/1/2020 00:09

sweet dreams all

[aidenabettin] 21/1/2020 21:44

Definite links with Xandr and The Trade desk

[aidenabettin] 21/1/2020 21:41

hTTps://www.doubleverify.com/newsroom/doubleverify-acquires-ad-juster-the-leading-data-platform-for-digital-publishers/.DV could certainly provide what's lacking in the BIDS model

[yump] 21/1/2020 21:18

I have found 50 pages of results on google about the future of business - shall I cut and paste them here ?

[girdz] 21/1/2020 21:06

WE KNOW WHAT IT IS!!!BIDSTACK GROUP!.Just waiting for JD to convince us that's the case

[aidenabettin] 21/1/2020 16:55

PPPHHHTTTTT!!!!!!!!!

[global nomad] 21/1/2020 16:47

the flatness persists....

meanwhile the board is still flatulent

[aidenabettin] 21/1/2020 16:44

Xandr principal sponsor

[aidenabettin] 21/1/2020 16:44

hTTps://www.iab.com/events/iab-annual-leadership-meeting-2020/.Xandr,Bidstack and Oracle attending.Looks like a BIG one.They will need a placing to pay for it !!!!!!

[aidenabettin] 21/1/2020 16:12

AT&T and Microsoft Announce Strategic Alliance. hTTps://about.att.com/story/2019/microsoft.html

[aidenabettin] 21/1/2020 16:02

Wow!!!!!.AppNexus claims it transacts a peak of 11.4 billion daily impressions, that its marketplace handles more traffic each day than Visa, Nasdaq and the NYSE combined and that it sees more than 108 billion available advertising impressions across global markets every day, giving reach spanning all continents

[aidenabettin] 21/1/2020 15:56

Barry Dougan, VP, global display advertising, Microsoft, said: "As Microsoft continues to innovate in ways to help marketers achieve more, we're excited to offer technology fee transparency on our global, premium inventory through AppNexus, which we think will improve the overall experience for our buyers. Microsoft is committed to partnering with AppNexus in many industry-leading practices to ensure openness and trust between buyers, sellers, and technology providers.".[G[lobal gross revenues for AppNexus for 2017 have been estimated to be in the region of US$2 billion.  AppNexus was acquired by AT&T for an estimated US$1.6 billion in 2018.. hTTps://markets.ft.com/data/announce/detail?dockey=1323-14185949-57KI3QLV24MN4ONITPTO2PEIV0

[yump] 21/1/2020 15:55

What's happening to the share price, I've lost £50 since buying at 10p expecting to double my money quickly...

[hazl] 21/1/2020 15:49

Aiden's research skills are clearly good.

What's he's exactly upto I've no idea.

[hazl] 21/1/2020 15:46

Bidstack
@bidstack
The discussion has moved on to how we are moving away from browser driven web behaviours & traditional channels as we interact more with apps, games & streaming services. This offers new opportunities for brands but also an opportunity to address long term issues such as ad fraud'

I believe its reached it's low.