Bidstack Share Discussion Threads

[aidenabettin] 05/10/2019 03:43

hTTps://www.viget.com/articles/xr-vr-ar-mr-whats-the-difference/

[aidenabettin] 05/10/2019 03:35

3D Vatom?. https://www.vodafone.co.uk/mobile/phones/pay-monthly-contracts/apple/iphone-xr?cid=ppc-bing-non-335579668-prch-05-01-2019-&kpid=bi_cmp-335579668_adg-1290826806297116_ad-80676746539252_kwd-80676846408784:loc-188_dev-c_ext-_prd-%7Bproductid%7D&msclkid=9c8d98d693ed1f74095ec54e93d575dd.Excellent quality

[lauders] 05/10/2019 03:24

Great spot money!

More coverage of the US announcement here (note Unity keeps popping up in text):



While in-game advertising isn’t anything new, Bidstack’s ‘within game’ format takes real world OOH ads and places them in real world spaces, such as football pitch-side hoardings, racing track banners, and open world billboards in video games. Publishers and gamers alike welcome this new format because it provides a new revenue stream to publishers and doesn’t interrupt the gaming experience. In fact, it can even help to enhance the realism of the game.

[aidenabettin] 05/10/2019 02:38

Game Ads are short interactions, with durations similar to Video Ads, that boast even higher engagement rates and deeper insights into user engagement. As there is no auto-play feature, a user has to interact with the Game Ad to finish it, resulting in higher brand value per session.. hTTps://www.gamewheel.com/game-ads-next-big-thing-after-video-ads/

[aidenabettin] 05/10/2019 01:55

hTTps://www.adweek.com/programmatic/tiktoks-toying-around-with-ads-that-anyone-can-play/. hTTps://www.mobilemarketer.com/news/sony-deals-blockchain-trading-cards-to-promote-goosebumps-2/540187/.#Digitalscratcher

[stevoc1964] 05/10/2019 01:06

On WPP, they are the largest advertising agency in the world. Anzu are a tiny tech company. None of us know the details of their deal, but I would think that Anzu are well and truly tied to WPP and have lost their neutrality, but WPP are not well and truly tied to Anzu. They will be free to partner any company if it makes commercial sense for them to do so.

[stevoc1964] 05/10/2019 00:05

Fair point, but JD did say on the Aug 8 podcast, that he wanted to work with Dentsu, Publicis, Omnicom, WPP and brands direct. F1 would be great.Maybe both? Who knows?

[cascadestrader] 04/10/2019 23:38

Not sure any partnership with Mindshare makes sense with the WPP connection. However a Formula 1 Game tie up would be very nice indeed.

[lukehold] 04/10/2019 23:16

Sure has, Adam Lynch from Formula 1 joined last then last year from a programmatic background at sky.Very convenient indeed.

[10ak] 04/10/2019 23:13

Outstanding casual research

[moneygenxyz] 04/10/2019 23:05

I’m glad it peaked everyone’s interest. I’m not attending, just caught it in my casual research. Would be good to know if someone is!

It’s the wording that has me...

“Bidstack, the in-game advertising platform, will talk to Formula 1, Mindshare and Dentsu Aegis, as they join forces to talk about how the new union of gaming and esports with advertising could be the change advertising is looking for.”

As they join forces... Bidstack, mindshare, formula 1 and Dentsu. Join forces just to talk? Or is it as they join forces on the union of gaming with advertisers.

Potential supply side partner (Formula 1 game), demand side and intermediary all in a discussion. Seems very convenient to me

Here’s a post of the slot for the BB:

Why trading leaders are turning to gaming?

In 2019, Digital advertising spend overtook traditional for the first time. It’s come to that time again where advertisers are on the hunt for new and innovative ways to evolve their media strategy without losing all the perks of automated trading. Bidstack, the in-game advertising platform, will talk to Formula 1, Mindshare and Dentsu Aegis, as they join forces to talk about how the new union of gaming and esports with advertising could be the change advertising is looking for.

ChairLewis Sherlock, VP, Sales, Bidstack
Adam Lynch, Senior Manager, Advertising Sales and Operations, Formula 1
Peter Jacobs, Client Partner, Global, Amnet Programmatic Experts for Dentsu Aegis Network
Kay Taylor, Global Innovation and Partnerships Manager, Mindshare Worldwide
Chair

[lukehold] 04/10/2019 22:50

I was more interested in the game, why would they be talking about programmatic advertising..

[angel333] 04/10/2019 22:49

Money - 10670
Are you or anyone on the board attending......
I am very interested in that 15.20 spot.

[mcfly79] 04/10/2019 22:48

Great spot moneygen.Fantastic exposure for Bidstack. Glad to see Mindshare in the session along with Dentsu.A number of Bidstack staff have connections with Mindshare (GroupM/WPP). An agreement/partnership with them must be on the cards.

[lukehold] 04/10/2019 22:45

Couldn't have timed that comment better lol

[stevoc1964] 04/10/2019 22:44

Mindshare:-http://www.mindshareworld.com/about/clients

[manc10] 04/10/2019 22:43

24 million mkt cap 300 thousand profit cash burning not profitable till 2021 placing ahoy

[lukehold] 04/10/2019 22:42

Monday RNS?

[lukehold] 04/10/2019 22:41

Well well well

[stevoc1964] 04/10/2019 22:32

Quite a spot, well done.

[moneygenxyz] 04/10/2019 22:27

Check out the 15:20 spot on this event... 👀

[moneygenxyz] 04/10/2019 21:52

Thanks Girdz, there was a more detailed map article there-within:



Season 11 release date between 6th Oct and 11th Oct. If we are in it, I’d expect news to be released when the season goes live.

[girdz] 04/10/2019 21:21

https://apple.news/AQumtZH2EQv-hE2IcYeG_twComplete overhaul of maps on season 11 of fortnite coming up. Let's hope they have been designed with ads in mind

[stevoc1964] 04/10/2019 21:00

mark radders (@mark_radders)04/10/2019, 15:34Can't help but notice the ads in this superb footage :-This is GRID!#LikeNoOther?? Launch trailer ?? pic.twitter.com/v66jpY0Xoh

[moneygenxyz] 04/10/2019 19:45

Stateside coverage 🇺🇸🇺🇸7482;🇸