Bidstack Share Discussion Threads

[scottman72] 09/9/2019 15:39

Loglorry.
Stop confusing yourself and give up.
The £100m yearly revenue was maximum potential and has nothing to do with the 300k revenue collected.
£100m at 25m impressions per day equates to £11 per cpm. Which is about the going rate for native advertising. Eventually this should increase with targeted safe advertising.
The 300k was based on much lower daily impressions of around 1m per day over 6 weeks. Do the maths, this equated to ~£400k over 6 weeks at £10 per cpm. Not far off the quoted revenue.
This is why I still believe the H1 results will be around £2.5m once the effects of Avocet and additional games are taken into account.

[angel333] 09/9/2019 15:11

TheSaint5
First half was noted by Peterhouse as £1.75m.
2nd half was at £4.1 giving £5.85m
2019 I believe still sits at £20.3m or thereabouts.

[loglorry1] 09/9/2019 15:07

moneygenxyz don't listen to Jaknife.

Are you saying you have a reliable source that puts the current number of impressions at 54million a day?

One of the problems I have is that the admission document states that they think Football manager has inventory worth £100m (for a year) based on 25million impressions a day. It also says the testing and integration was done by the end of 2017.

In the trading update for end of 2018 they say

Trading for the year ended 31 December 2018 is expected to be in line with market expectations with over £300,000 of revenues generated for 2018;

Assuming just football manager that means the 25million impressions a day or 9.125billion impressions generated just £300,000 in revenue which comes in at just

3.2p cpm (per thousand impressions). In reality there were other games out there generating revenue too in 2018 so this number is far lower??

There are costs to serve up these ads (data center etc.) too.

Also one wonders how the directors come up with £100m of advertising inventory? At 150,000 game plays a day (their numbers) each days game play has to generate £1.82 of advertising spend. Assuming BIDS take say 20% cut of that they make 36.5p per game played. That doesn't sound too bad but then you back in the number of impressions at 3.2p per thousand to get 36.5p and you get 12,100 ad impressions for what they say is an avearage 4 hours game. That's nearly 1 ad impression shown to the user every second!

Further if they are currently at 54 million impressions a day based on 3.2p cpm that's revenues of £1,836 on a 3.4p cpm. That's £670K revenue a year which is a long long way away from £5.9m!

Do the numbers BIDStack up?

[angel333] 09/9/2019 15:04

JakNife,
First half revenue forecast was £1.75m as delivered by previous broker Peterhouse.
Given revenue for 2nd half of 2018 came in at £317k and that was delivered in the last 6 weeks of the year, I would expect the minimum revenue (4 x 6 weeks) to be £1.268mn...
Any growth in revenue from FM plus games live in 2019 to end June will increase that number.
My guess is they may be light but not by much.
I have always thought the CEO's statement will be key to the next move in the share price.

[moneygenxyz] 09/9/2019 14:42

With 41K visitors from 95 countries
@dmexco
attracts more brands, agencies, media and tech players from the industry than any other trade show. The Bidstack team will be there. To meet : [e-mail] #getinthegame

[moneygenxyz] 09/9/2019 14:39

Jaknife your analysis assumes that FIFA is equivalent to a sociable soccer.

Number of games is not relevant in this analysis. It’s number of available impressions and that is over 54 million now with the likes of GRID and Dirt rally 2.0 onboard since that brokers note.

[thesaint5] 09/9/2019 14:30

Wasn’t me I can assure you!!!

[thesaint5] 09/9/2019 14:27

Full year that’s is Jaknife, half year was forecast at around £1 million.

The company stated that they are on target for full year with perhaps a more marked split then anticipated between half 1 & 2. No worries for me, forward statement and getting DSP’s onboard such as The Trade Desk is a real statement of intent.

As for games FM19 inventory was estimated to be worth £100m per annum in revenues, with it being free to play on likes of Google Stadia more players will be online for advertisers to target. Number of games doesn’t equate to revenues, having the right games with the right audience will generate much bigger revenues.

[thesaint5] 09/9/2019 14:15

And jaknife will cast doubt whilst buying in as he did with EvRH.

Know the game imo.

[tini5] 09/9/2019 14:14

Oh dear, the shorting crew have arrived lol

[girdz] 09/9/2019 14:13

Out in force today.

[loglorry1] 09/9/2019 14:11

What is the projected revenue JakNife?

[loglorry1] 09/9/2019 14:08

Thanks that's useful. So this link has average CPM of $1.77 for gaming ads but in-game Ads I'd have thought much lower due to lack of click through. At a pure guess 50c pcm.

Based on the 25m impresions given above gives $12,500/day for a game like Football Manager described above. I guess BIDS get's around 20% for matching advertiser with game developer so $2,500/day in reveune to BIDS which is pretty healthy for one game if infact this is at all accurate.

Do BIDS publish CPM rates acheived across their portfolio?

[thesaint5] 09/9/2019 14:07

He’s a shorter looking to create doubt, he will twist whatever you say to suit his agenda.

Fact he hasn’t read any RNS’s says a lot imo, best ignored.

[moneygenxyz] 09/9/2019 13:59

Off the top of my head:

Exclusive:
FM18, FM19, FM20 (unreleased) Dirt Rally 2.0, GRID, Soccer Manager, Cricket Captain, Sociable Soccer.

Unexclusive:
Epic contract allows developers to place ads in up to 700 games.

It’s one part of the equation though - you need to research DSPs and programmatic advertising.

This is information is freely available in the yearly reports. It does feel like you are casting hooks and your posts on other boards don’t fill me with much confidence. I’ll give you the benefit of the doubt.

If you are here to troll then I feel sorry because you will be missing a very good opportunity imo and for what cause?

[loglorry1] 09/9/2019 13:30

OK TheSaint5 if you say so. However nobody has yet posted a list of games that BIDS is in and I'd have thought that would be pretty easy to do. We did get a video showing a different game though!

I actually think BIDS has a reasonable idea but there are some big players in this space so it's important to understand why they have a lead (if they do infact).

[loglorry1] 09/9/2019 13:11

How is it de-ramping asking which games use Bidstack and what proof we have? When the name of the game in the video posted didn't match the admission document name I don't think it was too much to point that out.

Strikes me some of you are a bit paranoid?