Be Heard Share Discussion Threads

[charleybrown] 27/12/2017 23:55

hxxps://beheardgroup.com/news/dreams-appoint-heard/

[cottoner] 24/12/2017 15:32

A view from Peter Scott

Faster, faster: The speed of change is accelerating in marketing services


Marketing requires new, agile ways of working and holistic ideas built around client challenges not traditional silos, to cope with a fast-changing world, Peter Scott argues.

We live in exciting times. Almost daily we hear of new wonder technologies, new algorithms, new ways of working and communicating, with much of it driven by the "ever so smart" phone that lets us do anything anywhere at any time.

Marketing communications continue to move to all things digital. Direct marketing, powered by Google and other search engines, is now mostly online.

In the UK, the internet accounts for 80% of direct response advertising. There is much more to go for. Even today only 16% of retail spend is online.


Brand advertising has moved more slowly, but now broadcast TV, still the dominant branding medium, is beginning to see real competition from digital platforms.

While the shift of spend out of TV advertising has been slow to date, spend on video-led advertising looks set to accelerate.

We all watch much less broadcast TV than we did five years ago. Viewing is down by a third among 16 to 24 year olds.

Netflix and NOW TV don’t carry ads (yet), but they eat into TV’s audience.

All the while, ad-supported online content continues to improve.

Digital marketing still has plenty of challenges.

The industry has made progress on brand safety, viewability and ad fraud, as Unilever’s Keith Weed said at Dmexco, but there’s more to be done. Cross-platform measurement is still in its infancy.

Forward-thinking agencies are providing transparent media buying, validated campaigns and third-party auditing, giving marketers confidence to invest.


So the internet is living up to its potential as an end-to-end marketing platform, enabling brands to build relationships across increasingly complex customer journeys. Whether you’re a retailer, a direct marketer or an FMCG brand.

Customer-driven data-centric marketing is now a given. Marketing requires evolved approaches, agile ways of working and holistic ideas built around client challenges not traditional silos.

As recent financial results have shown, legacy structures and models no longer cut the mustard.

Marketers need partners who can deliver genuine insights, sophisticated planning, light speed creative and connected customer experiences. That can connect all the dots in between. That are built for performance and speed.

At Be Heard Group, we’re practising what we preach. We recently acquired integrated creative agency The Corner, enabling us to combine their brand and creative skills with our analytics, media, content and UX capabilities and deliver fully integrated solutions.

In the new world of AI and machine learning, voice-controlled assistants, blockchain, augmented reality and programmable advertising only one thing is certain. The speed of change.


Peter Scott is executive chairman of Be Heard Group

[haywards26] 23/12/2017 21:04

It does feel like the share price is undervalued given the growth potential here and the traction that is now being made with new and large client name wins.

[cottoner] 23/12/2017 16:03

DECEMBER 22, 2017
Dreams appoint the Be Heard Group

We’re delighted to announce that we’ve won a competitive pitch to support leading UK retailer Dreams, the first brief helping launch its Christmas advertising campaign. Be Heard agencies Kameleon and agenda21 will take responsibility for all of Dreams’ social channels as part of an ongoing brief.

An holistic approach to social content, social strategy and social paid media was central to Be Heard winning the contract – with Kameleon’s content marketing expertise complementing agenda21’s media buying analytics.
Dreams’ latest advertising campaign is the third iteration of its renowned Replace Every Eight campaign which recommends replacing your mattress every eight years. The new advert launched on the 15th December, and carries the hashtag #fallbackinlove.

Lisa Bond, CMO at Dreams, said:

“Kameleon and agenda21 demonstrated the ability to solve the complex problems that we needed to address. We were delighted to be able to get the specialists skills of two agencies under one umbrella to address these challenges with aligned focus, passion and expertise.”

Richard Armstrong, Founder of Kameleon, said:

“More clients are looking for help to reintegrate media and creative as they look for quicker, more personalised experiences for their customers. Winning Dreams is further evidence of the power that the combined services of Be Heard’s leading agencies can deliver, each complementing the other’s unique and specialist offering.”

[charleybrown] 15/12/2017 21:35

It takes time to build a strong company and that is precisely what's happening to BHRD
under the guidance of PETER SCOTT and his team, to me he has a gift of picking the right people for the job, and the experience in making the right acquisitions when expanding the group , what a combination. he comes over very well in the interviews
i seen him in , no b.s just the facts and plans i am betting this group will do even better in 2018 and onwards, good luck to all and a merry christmas

[charleybrown] 15/12/2017 21:32

It takes time to build a strong company and that is precisely what's happening to BHRD
under the guidance of PETER SCOTT and his team, to me he has a gift of picking the right people for the job, and the experience in making the right acquisitions when expanding the group , what a combination. he comes over very well in the interviews
i seen him in , no b.s just the facts and plans i am betting this group will do even better in 2018 and onwards, good luck to all and a merry christmas

[charleybrown] 15/12/2017 15:13

15 December 2017

Be Heard Group plc

("Be Heard", the "Company" or the "Group")

Update on progress at Kameleon

Be Heard, the digital marketing services group, announces the following update on progress at Kameleon, its content marketing agency.

After a challenging first half of the year, we anticipate Kameleon will return to profitability in the final quarter of the financial year following excellent new business wins in recent weeks. This reflects the strength of Kameleon's digital content proposition in today's interactive market place. The improved performance has come under a new leadership team led by Richard Armstrong, who co-founded Kameleon in 2008 as Chief Strategy Officer. Richard has been promoted to CEO of Kameleon, replacing Mark Webster who has left the business by mutual consent. Mark Webster's participation in any future earn out due to Kameleon vendors has also been cancelled.

During the second half of the year, Kameleon secured several new clients as part of an integrated solution involving at least two Be Heard agencies. Recognising the potential for greater collaboration across Group agencies to drive new business development, Kameleon has relocated its team to the same office as agenda21 at Be Heard's headquarters on Frith Street in London. We see continuing benefits to both companies resulting from this move.

Peter Scott, Executive Chairman of Be Heard, said:

"I am pleased that Kameleon has made such notable progress since the half year under the leadership of Richard Armstrong. Kameleon's new contracts are further 'proof of concept' for Be Heard's digital marketing proposition - large, blue chip corporates are coming to us because we are connecting specialist digital skills that help clients navigate the complex customer journey. This is underlined by the ten clients who have chosen to engage two or more Be Heard companies so far this year.

"Be Heard enters 2018 with good momentum as a result of the new business won across the Group in the latter part of this year."

[charleybrown] 14/12/2017 10:37

group companies
Freemavens
Freemavens is a data analytics and strategy consultancy using leading edge thinking, technology and techniques to help businesses grow faster. We make big data actionable. We are both a research company and a brand and innovation partner for clients. We work with some of the world’s most advanced marketers to give consumers more of what they want and need. We do this by analysing multiple data sets to inspire breakthrough solutions for business.

Freemavens
Agenda 21
We’re about science and invention. We use our inquisitive, insightful and creative nature to find and improve every aspect of your business that could be more effective through smarter use of complex data, search and digital media. Using forensic analysis, we’ll rigorously guide you on this journey figuring out where digital marketing can give you a competitive advantage. Digital media carried out properly and intelligently is no longer an option… which is why we exist.

Agenda 21
The Corner
The Corner is founded on two words. ‘We will’. It’s not another theory or agency model, it’s an advertising attitude. This can-do mentality is how we work with our clients and partners in every moment of every day to achieve success. An energetic collaboration of advertising, technology and culture, with an appetite for the new, The Corner is open, generous, and democratic. So no agendas or egos to get in the way of the right solution. Just whatever work works best.

The Corner
Kameleon
Kameleon is an award-winning content marketing agency operating at the intersection of creativity, data and technology. Every piece of content is rooted in a strategy underpinned by data, which means that we create content that people want to spend time with. In the last 12-months we’ve helped sell out an exclusive range of Lee Cooper jeans, made Evian the most talked about brand at Wimbledon, and almost doubled the web traffic to CityIndex’s website.

Kameleon
MMT Digital
.............
We’re strategists, analysts, problem solvers, creators, originators, designers and builders – we’re digital visionaries. Whether it’s creating a new digital service from scratch or modifying, improving or scaling up current platforms, we work in partnership with our clients to drive efficiencies through technology and launch the best possible solution. In 2017, MMT Digital was the most awarded agency at the RAR Digital Awards, the only awards voted for entirely by clients.

[cottoner] 13/12/2017 23:06

Another ramp :-)

Specialist asset management group Gresham House has launched a new, proprietary online portal designed to provide a personalised digital experience for investors and clients.

The portal, developed by MMT Digital, will enable clients to access deal by deal co-investment opportunities in a structured and simple manner. Users will have access to information on the underlying assets, including appraisal and investment papers where available, allowing them the discretion to increase their investment into the regions, sectors or deals specific to their interests.


As well as facilitating co-investment opportunities, the portal will provide a portfolio monitoring and reporting service and a secure platform for client communication to help enhance its client service proposition.

Andrew Hampshire, chief technology officer of Gresham House, said: “As a Group, we want to differentiate ourselves from our competitors by providing a best in class digital experience for investors. The consumer sector has traditionally been on the front foot when it comes to innovative user engagement and is better at meeting the digital needs of its clients. As a result, we were keen to partner with MMT Digital, who have an outstanding track record in this regard and could bring their design expertise and agile approach to our sector with great effect.”

Ian Stanton, client services director at MMT Digital, said: “The new portal we’ve delivered will enable Gresham House to cater to its digital savvy customer base in an industry that has been traditionally slow to embrace digital. Our agile approach meant that we could quickly adapt and incorporate investor feedback as the project developed, to ensure we delivered the best possible solution."

Based in London and the Midlands, MMT Digital works with clients including Vodafone, Centaur Media, comparethemarket.com and Network Rail.

[cottoner] 12/12/2017 11:53

Total of 5 posts in BB in Dec before today.

Not quite rampant ramping! :-)

[charleybrown] 09/12/2017 12:46

The group was set up by Scott, who started his working life with Ogilvy and Mather and co-founded WCRS, which to quote his biography ‘morphed’; into Aegis under his tenure as boss.

The business was eventually sold to Japanese rival Dentsu for £3.2bn. After that he created Engine Group, which was sold to private equity for £100mln in 2014.

The company, which made its debut on Aim in November 2015 following a reverse into Mithril Capital, is currently valued at £22mln.

The short-to-medium term plan is to turn it into a £100mln turnover business focused on digital marketing – be that user experience (UX), driving traffic to sites, content or data analytics.

[haywards26] 07/12/2017 20:30

A couple of snippets in the announcement today, which allude to positive trading and new business wins :)

[cottoner] 07/12/2017 12:27

From RNS just released:

'Two years after conception, Be Heard's business model is already generating additional value with ten clients served by two or more Be Heard companies. As outlined in our update on 9 November 2017, the strong new business performance in the first half of FY17 continued into the second half, with 36 new clients across the Group since the beginning of year, including Addison Lee, GSK, MasterCard, Pittsburgh Paint Group and Pret A Manger.'

"I am delighted with Richard Costa D'Sa's promotion to Group Development Director. Since joining Be Heard in July, Richard has been a driving force behind winning more cross-group client projects and progressing our connected strategy . We look forward to his contribution as Be Heard enters its third year with strong momentum and a clear vision to build a digital marketing services group for the connected world."

[charleybrown] 01/12/2017 20:12

SOMETHING THEY KNOW THAT WE DON'T BESIDE IT BEING A WELL RUN COMPANY
ALL DIRECTORS BUYING ON THE 29/11/2017

Director Deals - Be Heard Group PLC (BHRD)
Radhi Goss-Custard, Non Executive Director, 178,571 shares in the company on the 29th November 2017 at a price of 2.80p. The Director now holds 764,325 shares. Story provided by StockMarketWire.com Director deals...
29 November 2017 15:50
Director Deals - Be Heard Group PLC (BHRD)
Robin Price, Financial Director, 357,142 shares in the company on the 29th November 2017 at a price of 2.80p. The Director now holds 2,897,227 shares. Story provided by StockMarketWire.com Director deals data...
29 November 2017 15:50
Director Deals - Be Heard Group PLC (BHRD)
Ian Maude, Executive Director, 178,571 shares in the company on the 29th November 2017 at a price of 2.80p. The Director now holds 2,605,989 shares. Story provided by StockMarketWire.com Director deals data...
29 November 2017 15:50
Director Deals - Be Heard Group PLC (BHRD)
David Wilkinson, Non Executive Director, 535,714 shares in the company on the 29th November 2017 at a price of 2.80p. The Director now holds 1,886,208 shares. Story provided by StockMarketWire.com Director deals...
29 November 2017 15:50
Director Deals - Be Heard Group PLC (BHRD)
David Morrison, Non Executive Director, 2,142,857 shares in the company on the 29th November 2017 at a price of 2.80p. The Director now holds 2,142,857 shares. Story provided by StockMarketWire.com Director deals...
29 November 2017 15:50
ME CHARLEY with all these directors buying Wednesday 29th surely they can see something we can't , so i am in for the ride good luck

[aimshares] 25/11/2017 22:09

Just out of interest guys what are your top 3 shares for 2018 My top 3 for 2018My Number 1 Be heard , No holding yet but will be buying My Number 2 GKP , No holding yet but will be buying My Number 3MATD , Have a small holding What's your top 3 shares guys for 2018

[aimshares] 25/11/2017 21:55

Been doing some research into Be heard and I like what I see ,gut feeling this is one to watch for 2018 my funds are tied up and will be getting a holding once funds become available,Just need the share price to stay put or go down a little .This off the radar which is great no derampers or pumpers here yet just need it to stay like that .But one thing I do no is when a share becomes popular the crazies come on.

[adelwire2] 20/11/2017 12:25

New low...brilliant arrgh

[chinese investor] 10/11/2017 08:01

Professor Telex-Boy (BHRD) 30 Dec'15 - 08:43
I have just purchased 100,000 at 5.95p

Professor Telex-Boy (BHRD) 5 Jan'16 - 12:36
I have just purchased another 100,000 at 4.97p

[chinese investor] 09/11/2017 18:46

My Share For 2018 !

[chimers] 09/11/2017 18:17

Is that the plan of diluting you further and further with ever decreasing share price placings ?
That plan ?

Seen it a million times , got the T shirt and the biscuits.

Once there are a few more placings or loan conversions you will get the dreaded CONSOLIDATION.
Which means ............GAME OVER.

Then Scotty n co will slap themselves on the back and say what a great team effort its been and thanks for all the fish.

[roddyb] 09/11/2017 17:54

Chimers - I rarely understand your posts, it seems on this BB you seem to post to yourself?