Asos Share Discussion Threads

[tr65] 16/9/2014 08:10

Sub £20 soon.

[leedskier] 16/9/2014 08:07

I hope those who had a brilliant ride up got out somewhere near the top.

[leedskier] 16/9/2014 08:06

It is getting wacked.

The NASDAQ sold off last night too.

[leedskier] 16/9/2014 08:06

An extended auction.

[croasdalelfc] 16/9/2014 08:03

Down by 15% at least

[bobsidian] 16/9/2014 08:02

"Next year to Aug 15 will be the same as this year - that will be read as a negative."

Yes. I misread that. Potentially cataclysmic for the share price when forward guidance for 2014/15 is suggesting zero growth in EPS.

[bulltradept] 16/9/2014 07:58

Harry Nimmo sells Asos

When a stock picker rarely trades and instead "runs winners", it becomes all the more intriguing when he or she sells out of a share that has been held in the fund for a long time.
So when Harry Nimmo, who runs the Standard Life UK Smaller Companies fund, last month sold out of online retailer Asos, which had been one of his biggest bets since 2006, it was noteworthy.
The company has had a tough year, with the shares falling by more than 50pc over the past three months, as the amount of money the company was making has significantly fallen.
Heavy share price falls are not necessarily a reason to sell, indeed fund managers and private investors who believe the investment case remains unchanged welcome short-term falls as an opportunity to buy more shares at a lower price.
But Mr Nimmo said the company had too many problems. As he has been such a long-term supporter, his sale is essentially a vote of no confidence for other Asos shareholders.

[donaferentes] 16/9/2014 07:57

Their profit guidance is not quite as you say. This year to Aug 2014 will be as previously guided, taking into account insurance proceeds. Next year to Aug 15 will be the same as this year - that will be read as a negative.

Thanks to the loss of about £25m of sales due to the fire, they missed the much heralded £1bn turnover target, but can perhaps be considered to achieve it in one way or another.

I suspect the market will take a swipe at the share price today.

[tr65] 16/9/2014 07:52

Agree. Trying to forecast today's share price movement is like playing roulette, blindfold.

[bobsidian] 16/9/2014 07:46

It is anyone's guess where the share price may go today.

Noteworthy that ASC are stating full year PBT will be comparable to previous financial year. A bit of a departure from earlier guidance. No doubt insurance proceeds linked to business interruption are making a significant contribution to bolster profitability. ASC management had probably excluded these proceeds for the sake of prudence.

Europe looks to have held up well in spite of the weakening Euro. The less said about ROW and US the better.

[bulltradept] 16/9/2014 07:35

ASOS PLC Trading Statement

RNS Number : 7421R

ASOS PLC

16 September 2014

16 September 2014

ASOS plc ("the Company")

Global Online Fashion Destination

Trading Statement for the three months ended 31 August 2014


Three months to 31 August Year to 31 August
GBP'000s 2014 2013 Increase CCY^ 2014 2013 Increase CCY^
increase increase
---------------------------------- ------- ------- -------- --------- ------- ------- -------- ---------
UK retail sales 98,321 74,101 33% 33% 372,241 276,027 35% 35%
---------------------------------- ------- ------- -------- --------- ------- ------- -------- ---------
US retail sales 20,797 20,872 0% 10% 92,311 77,678 19% 25%
EU retail sales 64,049 53,036 21% 29% 256,385 177,708 44% 45%
ROW retail sales 56,854 59,922 (5%) 3% 234,358 222,394 5% 15%
---------------------------------- ------- ------- -------- --------- ------- ------- -------- ---------
Total International retail sales 141,700 133,830 6% 14% 583,054 477,780 22% 28%
---------------------------------- ------- ------- -------- --------- ------- ------- -------- ---------
Total retail sales 240,021 207,931 15% 21% 955,295 753,807 27% 30%
---------------------------------- ------- ------- -------- --------- ------- ------- -------- ---------

Total group revenues* 245,663 212,466 16% 22% 975,470 769,396 27% 30%
---------------------------------- ------- ------- -------- --------- ------- ------- -------- ---------

*Includes retail sales, delivery receipts and third party revenues.

^On constant exchange rate basis

Three months to 31 August 2014 highlights

-- Retail sales +15% (UK +33%, International +6%)
-- International retail sales 59% of total (64% last year)
-- Retail gross margin down c.640 bps on prior year
-- 8.8 million active customers(1) at 31 August 2014 (+25% year on year)
Year to 31 August 2014 highlights

-- Retail sales +27% (UK +35%, International +22%)
-- International retail sales 61% of total (63% last year)
-- Retail gross margin down c.230 bps on prior year
-- Strong balance sheet and cash position
Nick Robertson, CEO, commented:

"Our UK performance remained strong over the final quarter, with sales increasing 33%. Our International business grew 6% or 14% in constant currency. However, due to the fire at our Barnsley distribution centre, we lost sales during the quarter of between GBP25m and GBP30m with a retail gross margin impact of c.200 basis points. After adjusting for insurance proceeds, we expect profit before tax for the year to be in line with market expectations.

Engagement with our customers remains positive with a 25% growth in active customers and increases in order frequency, conversion rate and average basket value. Sales for the year as a whole increased by 27%.

In the new financial year we'll make significant investments in our international pricing and proposition, as well as in our logistical infrastructure and technology platform. As a result, we expect profit before tax for the year to 31 August 2015 to be at a similar level to 2013/14.

We remain focussed on the long term opportunity for ASOS, with GBP2.5bn of sales as our next staging post".

Analyst/Investor conference call:

ASOS will be hosting a conference call for analysts and investors at 8:30am (UK Time) today. Please call Antonia Pollock at Instinctif Partners for dial-in details on 0207 457 2857 or email [e-mail].

A recording of this conference call will be available on the ASOS Plc investor centre website later today:

Photography:

Latest photography will be available at:

For further information:


ASOS plc Tel: [phone]
Nick Robertson, Chief Executive
Nick Beighton, Finance Director
Greg Feehely, Head of Investor Relations



Instinctif Partners Tel: [phone]
Matthew Smallwood / Justine Warren / Antonia
Pollock


JPMorgan Cazenove Tel: [phone]
Luke Bordewich / Gina Gibson


Numis Securities Tel: [phone]
Alex Ham

Background note

ASOS is a global fashion destination for 20-somethings. We sell cutting-edge 'fast fashion' and offer a wide variety of fashion-related content, making ASOS.com the hub of a thriving fashion community. We sell over 90,000 branded and own-brand products through localised mobile and web experiences, delivering from our fulfilment centres in the UK, US, Europe and China to almost every country in the world.

We tailor the mix of own-label, global and local brands sold through each of our nine local language websites: UK, US, France, Germany, Spain, Italy, Australia, Russia and China.

ASOS's websites attract 71.2 million visits per month (August 2013: 68.5 million) and as at 31 August 2014 had 8.8 million active customers(1) (31 August 2013: 7.1 million), of which 3.4 million were located in the UK and 5.4 million were located in our international territories (31 August 2013: 2.8 million in the UK and 4.3 million internationally).

(1) Defined as having shopped in the last 12 months


www.asos.com www.asos.es
www.us.asos.com www.asos.com/ru
www.asos.de www.asos.cn
www.asos.fr m.asos.com
www.asos.com/au marketplace.asos.com
www.asos.it fashionfinder.asos.com

Appendix 1

Retail sales by quarter for the year ending 31 August 2014



GBP'000s Q1(1) YOY% Q2(2) YOY% Q3 YOY% Q4 YOY% 2013/14 YOY%
------------------ ------- ---- ------- ---- ------- ---- ------- ---- --------- ----
UK retail sales 133,667 37% 48,373 21% 91,880 43% 98,321 33% 372,241 35%
US retail sales 32,253 28% 14,496 41% 24,765 17% 20,797 0% 92,311 19%
EU retail sales 87,295 69% 40,331 57% 64,710 37% 64,049 21% 256,385 44%
ROW retail
sales 82,450 19% 33,454 3% 61,600 1% 56,854 (5%) 234,358 5%
International
retail sales 201,998 38% 88,281 29% 151,075 17% 141,700 6% 583,054 22%
------------------ ------- ---- ------- ---- ------- ---- ------- ---- --------- ----
Total retail
sales 335,665 38% 136,654 26% 242,955 25% 240,021 15% 955,295 27%
------------------ ------- ---- ------- ---- ------- ---- ------- ---- --------- ----

Retail sales by quarter for the year ending 31 August 2013



GBP'000s Q1(1) YOY% Q2(2) YOY% Q3 YOY% Q4 YOY% 2012/13 YOY%
------------------ ------- ---- ------- ---- ------- ---- ------- ---- --------- ----
UK retail sales 97,713 28% 39,866 23% 64,347 39% 74,101 49% 276,027 34%
US retail sales 25,280 56% 10,271 48% 21,255 59% 20,872 59% 77,678 57%
EU retail sales 51,780 29% 25,677 53% 47,215 56% 53,036 73% 177,708 51%
ROW retail
sales 69,083 39% 32,593 34% 60,796 38% 59,922 26% 222,394 35%
International
retail sales 146,143 38% 68,541 43% 129,266 48% 133,830 47% 477,780 44%
------------------ ------- ---- ------- ---- ------- ---- ------- ---- --------- ----
Total retail
sales 243,856 34% 108,407 35% 193,613 45% 207,931 47% 753,807 40%
------------------ ------- ---- ------- ---- ------- ---- ------- ---- --------- ----

Retail sales by quarter for the year ending 31 August 2012


GBP'000s Q1(1) YOY% Q2(2) YOY% Q3 YOY% Q4 YOY% 2011/12 YOY%
------------------ ------- ---- ------ ---- ------- ---- ------- ---- ------- ----
UK retail sales 76,581 11% 32,386 4% 46,437 8% 49,854 15% 205,258 10%
US retail sales 16,209 154% 6,928 66% 13,351 78% 13,097 65% 49,585 91%
EU retail sales 40,118 37% 16,728 29% 30,224 27% 30,678 22% 117,748 29%
ROW retail
sales 49,654 196% 24,317 106% 43,912 71% 47,413 53% 165,296 94%
International
retail sales 105,981 102% 47,973 66% 87,487 54% 91,188 42% 332,629 64%
------------------ ------- ---- ------ ---- ------- ---- ------- ---- ------- ----
Total retail
sales 182,562 50% 80,359 34% 133,924 34% 141,042 31% 537,887 38%
------------------ ------- ---- ------ ---- ------- ---- ------- ---- ------- ----

(1) Four months to 31 December

(2) Two months to 28 February

This information is provided by RNS

The company news service from the London Stock Exchange

[woodie3] 15/9/2014 09:52

is there an update tomorrow?

[bobsidian] 12/9/2014 17:15

And given the prospects for continuing weakening of the Euro relative to Sterling, currency exposure may indeed undermine reported growth in that region.

The reduced EBIT margin guidance could also translate into the current P/E being as high as 70. Not inconceivable that the share price could take a tumble to as low as £10 and still be trading on a current P/E of 30. Little wonder the short selling interest surrounding ASC.

But with ASC trading at a value of around 2 times turnover it is not surprising there are rumours swirling around of interest from the U.S.

[the_doctor] 12/9/2014 15:57

Short sellers here are rather like longs higher up - probably mostly sat on a profit

The PE ratio is still 47x. If growth stalls, this wont look cheap

[bobsidian] 12/9/2014 14:50

Short sellers understand the risks at current share price levels.

Out is rolled another bid rumour and up the share price spikes.

[jenniferzz] 08/9/2014 11:37

'ASOS is being shorted'

That is NOT the reason for the share price decline it has to do with the mega growth rating that this stock has and that in contrast to it's growth status it has profit warned and the competition has moved in......in my opinion.

Every time it dips you claim something about shorters. My target is met, happy days. I hope it works out for you. I'll watch and wait once again be that long or short, both are an equal risk.

[saturn5] 05/9/2014 14:10

tuitardotcom

Happy to help.
Proceed with great care before you invest.
Its too easy to lose money and then you go chasing around
to try to recover your loss

[tuitardotcom] 05/9/2014 12:03

New here to learn trading from you all experienced traders.

[saturn5] 05/9/2014 11:16

Asos is being shorted

The worm will turn

[dalailama] 05/9/2014 11:12

Sorry, Q4 trading statement 16th September 2014.

[jenniferzz] 05/9/2014 11:08

'OUCH' HUH ! ? 'Oh dear' indeed ! ;-)

[donaferentes] 05/9/2014 09:47

I think you mean trading statement re prospective prelims (finals). Interims are issued in April. Last year was 19th September, but I doubt they will issue on a Friday, s may be 18th this year? Or is that a fact?

[dalailama] 05/9/2014 07:53

mbmiah, typical charting - basically could either go up or down lol. There was also a broker downgrade yesterday from buy to hold as have further to fall. Peel Hunt analyst John Stevenson ahead of the company's interim results (19th September).

[mbmiah] 04/9/2014 14:26

What does he say? My internet is poor

[liam wilson] 04/9/2014 06:32

VIDEO Zak Mir takes a charting look at someof the trending stocks of the moment, ASC, MONI, HUR - Today, 6:31 AM