 This recorded (17 minute) BBC interview with the excited Duracell Bunny behind it all is exhausting to listen to!
He remains the biggest shareholder with a 30% stake, so has a pretty hefty interest in the company's ongoing progress.
Corporate website:
(The board of directors has some usefully relevant connections)
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"Tom's total compensation is below average for companies of similar size in the UK market"
(source: simplywallstreet)
Aaron Heidebreicht, ceo of Applied Nutrition USA, is paid 75% more but holds no shares.
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This from before the ipo:
"... JD Sports, which bought a 32% stake in 2021 from Ryder as a strategic initiative alongside its JD Gyms business, is planning to sell most of its stake but plans to hold on to a minimum of 5%. Ryder's 53.52% stake will be cut to a minimum of 30%, while chief operating officer Steve Granite is also selling down his 9.8% shareholding, planning to keep at least 5%..."
What is the current mix of key shareholdings? And how much in free float now?
(shows 25 named parties owning c82%)
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Yep. Initial update last week was good but need to see some actual figures (HY Results 8 April, = 7 weeks). Need to know that the fluff-and-fanfare that goes with an ipo is translating into meaningful prospects. It does at least have a solid pre-ipo trading history: ".. fast-growing, highly profitable and cash generative.." |
Unless any upgrades of course |
120-125 would interst me. For an unproven IPO, feel 15.5 times forward earnings is a bit rich |
And plenty more publicity coming their way this week and beyond. Promotional expo presence in United Arab Emirates, Columbia and USA in the coming days. Coleen Rooney's own branded range of Applied Nutrition products arriving on the shelves of Holland & Barrett across the UK in a fortnight. Meanwhile the world heavyweight boxing champion Daniel Dubois will be carrying the company's name in his big fight with Joseph Parker next week. |
Yep decent update. Might take some |
Positive update. Nice tone. Well done. |
INITIAL PRESS HEADLINES:
Words like "smashes" do sound ridiculously exaggerated - but anyway, seems they're doing OK:
Applied Nutrition smashes sales targets in first update since float
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Protein firm's sales handed Coleen Rooney assist after IPO
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Applied Nutrition reports revenue ahead of IPO guidance after making “strong progress
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Applied Nutrition Surpasses IPO Guidance with Strong H1 FY25 Guidance
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Applied Nutrition revenues ahead of expectation following IPO
"Shares rose 1.3% to 150.6p as markets opened this morning and are up 7% since the October float"
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Applied Nutrition trades ahead of guidance in H125
(5harecast)
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Applied Nutrition on track for £100m full-year sales
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Applied Nutrition sales stronger than expected, helped by Coleen Rooney and 'Endurance Vimto'
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Press comment 2 days ago on appointment of IBF World Heavyweight Boxing Champion Daniel Dubois as ambassador:
"Shares rose 1.3% to 150.6p as markets opened this morning and are up 7% since the October float" |
TRADING UPDATE
13 February 2025
"strong, profitable growth in the UK, Europe and other international geographies."
Thomas Ryder, CEO of Applied Nutrition, said:
"Our successful IPO in October has had the positive impact we hoped for on the profile of Applied Nutrition and our industry recognition. I am pleased to report we have made strong progress in the first half, delivering performance ahead of our IPO guidance. ..."
see details at:
hTTps://uk.advfn.com/stock-market/london/applied-nutrition-APN/share-news/Applied-Nutrition-PLC-H1-FY25-Trading-
Update/95424207
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· Highly effective marketing strategy continues to go from strength to strength:
- Signed Daniel Dubois as a brand ambassador
- First TV advert for the Group was broadcast across January and February in conjunction with launch of Coleen range
- Attended five expo events in the Middle East and UK since IPO with further expos in United Arab Emirates, Columbia, and USA over the next three weeks
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· Completion of a manufacturing extension which increases capacity to allow the Group to grow revenues to approximately £160 million
And:
"The Group will announce its Interim Results for the six months ended 31 January 2025 on 8 April 2025." |
Does Molson Coors' enthusiastic and timely embrace (taking an 8.5% initial stake, and taking responsibility for States-side production/marketing) provide Applied Nutrition some protection against Trump's planned imposition of tariffs on foreign goods?
Molson Coors are also big enough to perhaps discourage Walmart from reconsidering the shelf space given to Applied Nutrition products (the only foreign nutrition brand they carry - and which might have come under threat in Trump's anti-imports crusade). Walmart can now look on it as a US product.
If so, I guess the 5p drop this morning will ease once people join those dots. |
There are rules about when trading updates are required. Mostly they are needed if performance is materially better or worse than the market's expectation.Don't think unscheduled updates are encouraged unless there is a valid reason. |
Their Financial Calendar states half year end on 31 January with results out early April. I'd like to think a trading update could be issued in February to give us a steer on how things are progressing. |
One of those rivals considered slower to adapt is presumably THG, who are almost twice as big but shrinking. (And whose products only part overlap)
Meanwhile a little mention in yesterday's papers:
Ad campaign on ITV runs till mid-March. |
Has been added to Baillie Gifford's managed fund on the grounds of entrepreneurial managers, esp CEO, quicker than competitors to adapt to the market, ability to sell into 80 countries, and making some progress in retail and in USA where it's been adopted by Walmart for space on their shelves. Also it's high margin cash generative.
Can adapt quicker than competitors as it's vertically integrated to a great extent. |
Anyone know of any forthcoming trading update? |
"As of 2023, according to the International Padel Federation (FIP) there are more than 25 million active players in more than 90 countries. Padel is worth about €2bn a year and growing fast." "Three padel courts can fit in one tennis court so many tennis clubs are converting tennis courts to padel courts as it is more profitable for business owners." " Padel is competing with tennis and squash, whose popularity is declining." |
Big free plug for APN products in The Sun: |
Get ready: |
23 days ago the product I wanted was out of stock. I have not had an email saying available and is still listed as out of stock. Good news to bad news??? |
Coleen Rooney, I'm told, has already mentioned her use of collagen supplements, on the current 'I'm-A-Celebrity ..' tv show - though obviously not the brand name in that context. |
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