Altitude Share Discussion Threads

[chester] 22/2/2017 15:28

ALT all time low (4.75p) to all time high ( 142p ), 61% Fib retrace = 73.5p
We've been bouncing off that level for 6 days.

[ihatemms] 22/2/2017 14:05

73k buys today ; 2k sells . Market realising the potential.

[ihatemms] 22/2/2017 13:32

Aprinta are quite clear in their strategy and expectations - all orders will eventually move over onto the new platform - Qn1 of their FAQ'S on the website I provided a link to yesterday - post 2259.

"You have placed an order with one of our brands in the past that are now part of the Aprinta group. We are creating the distributor end-to-end buyer sites by using your past artwork from your previous orders. Our new platform is an extension of our traditional business model so eventually every order that we do will result in the building of a dynamic website."

[sheep_herder] 22/2/2017 10:20

I agree that not everyone is going to want to use the new system. There will be a section of the end users who won't want to change and there will be a section who jump at the chance. The business model isn't built on the fact that they need to convert 100%. They only need a tiny proportion to win big. The low end estimates are based on a distributor having 3 customers selling $150 per year.

Can I repeat that. The low end EPS estimates are based on $450 worth of orders per year for each distributor by end of 2018.

[stephen1946] 22/2/2017 10:15

Pmaxwell1, you talk about a slick,modern, all dancing all singing piece of modern tech as though it resembled an Asda tablet with windows 10 already installed.
It is much much more than that, it is as sheep has said over and over, a salesman, a brochure, an order pad, a price chart, a price comparison chart, a printer, a proof-reader, an order checker, a warehouseman, a loader, a lorry, a driver and a transport manager.
All this delivers the required goods within the customers timescale.

Your description of a fragmented markets will cease to exist, poo poo the idea all you like, these customers who want goods that advertise their wares subliminally are not, neanderthals, give these educated tradesmen and women credit. They will use this once and thats it! HOOKED, Never again will they use any other method.

INSTANT AND CHEAPER, END OF.

[revoman] 22/2/2017 10:14

At the presentation Altitude stated that the market believes 10% of the overall business they're chasing will move online in 2017, and as such Altitude will be chasing that 10% (which may be 5% or maybe 15%), but either way it's a good chunk of business, and that is what the Altitude will be going for this year. And little by little that 10% will head towards 80%?90%?100?

[melf] 22/2/2017 09:56

pmaxwell......"at least until they are forced to do otherwise".

From what we have been told, the smaller "mom and pop" operations are gradually losing business to the more technologically advanced larger outfits.......so maybe this will coerce them "to do otherwise".

[ihatemms] 22/2/2017 09:51

Oh yeah 4000 out of a million- hardly a lot required. The younger generation will actually embrace technology because they're brought up on it and their numbers are in the ascendancy. By the time you see meaningful take-up the price will be over £2.

[pmaxwell1] 22/2/2017 09:44

I think the mistake of a lot of people on this site is to assume that because a new system is well designed and took 12 years to develop and is provided for free people will automatically fall over themselves to take it up. Behavioral economics tells us that this is not always the case. Sometimes it is even better to charge people to convince them there is an inherent value in what is on offer. This is a very very fragmented sector with thousands of very small players each of whom has their own way of doing business. Many of these might be quite happy to carry on doing business the way they do now for their own reasons irrespective of the logic of the offering from our viewpoint. That is what small businesses often do, at least until they are forced to do otherwise. Until we see evidence of meaningful take up of the system I would caution against tecchy euphoria. There are thousands of moving parts here (the users)and we need a lot of small guys on board to begin to move the needle in ALTs financials.

[scapital] 22/2/2017 09:37

Looks like the share price has found its level. Now to see if it can build back up from it.

[sheep_herder] 22/2/2017 08:49

Spend 12 years developing a software stack for end to end PPD. Check.
Sign up major suppliers/printers. Check.
Provide free tools to distributors that makes their lives easier, saves then money, improves efficiency, allows full email marketing campaigns with CRM, account management and order tracking. Check.
Provide end users with a free customised website that allows them to order online rather than traditional phone/email. Allows them to further customise the logo if they so wish. Provides next day delivery rather than a two day proofing turn around. Gives them order tracking and invoicing. Check.

Give it all away for free. Check.
Then give them an extra discount. Fail.

[allstar4eva] 21/2/2017 22:35

Btw the discount applies to the order value. What else would it apply to?

[allstar4eva] 21/2/2017 20:49

If there is no hurdle why do 100% of users with website not use it given all of the advantages?

[allstar4eva] 21/2/2017 20:31

You would discount the online method vs traditional.

[allstar4eva] 21/2/2017 20:30

They have to design no? Using artworktool?

[sheep_herder] 21/2/2017 19:28

It's a website. The end user clicks buy, enters their payment details once, and jobs a goodun. The distributor clicks "authorise" on the order and it appears at the printers.

And how do you discount something that's free? It strikes me that you don't understand the business model or the technology.

[allstar4eva] 21/2/2017 19:14

I think you underestimate it. They need to learn how to use a new application - it is effectively a new business process. I think some kind of initial? discount could be useful.

[sheep_herder] 21/2/2017 13:15

There's no hurdle to the end user aside from some of the older generations needing a bit of guidance on what the internet is.

The benefits are numerous and what the whole business model is built on.

[allstar4eva] 21/2/2017 13:12

The website is free fpr distributers. That's cool the website is more efficient for them fine but what is the benefit to the end user? This is where I think a discount could be useful as there is a hurdle in terms of tue end user learning to use the software no?

[allstar4eva] 21/2/2017 13:09

Yes but the end user what is the advantage to them?

[sheep_herder] 21/2/2017 12:57

What are you two on about? It's free to the distributors already and the whole point is that the added efficiencies lead to more business.

[ihatemms] 21/2/2017 12:53

Yes Melf - that would be a good idea. Once Distributors are hooked - they'll continue using the same platform. Let's hope there will be initial incentives to kick distributors off - after that should be a piece of cake.

[melf] 21/2/2017 12:50

I wonder if it would be worth the company foregoing some of its GP margin as a cash incentive to hook distributors. Say, for instance, a 2.5% discount for the first 3 months.

[ihatemms] 21/2/2017 12:39

The Aprinta page has changed - showing the simplicity of the whole process and the tech advances - the marketing drive continues.

[ihatemms] 21/2/2017 11:10

Okay - own up - who's bought 55k in the background this morning. Somebody recognises the bargain @ 77p