Quorum's Communicator Achieves Rapid Growth

Quorum Information Technologies Inc. (Quorum) (TSX VENTURE:QIS) announced today
that its innovative dealership and customer communication system, Communicator,
has achieved significant adoption and is continuing to grow rapidly among the
dealerships that use its DMS, XSELLERATOR(TM). The Communicator technology was
first introduced in 2012 and began to roll-out across Quorum's customer base on
a wide-spread basis in mid-2013. Communicator gives dealerships the ability to
use their DMS to communicate with their customers (and internally) through email
and text, including automated messaging triggers based on the customers'
preference. 


Maury Marks, Quorum's President and CEO, explains, "We first conceived of
Communicator as a way for our dealership customers to leverage the DMS
technology they already have to help them improve their customers' experience
and provide efficiencies in their operations. Even we were surprised with just
how quickly it caught-on and grew. Since we started rolling it out to
dealerships in 2013, over 85 dealers in the US and Canada are now set-up for the
feature." 


Since September 2013, the total messages flowing through Communicator has grown
from less than 8,000 to nearly 50,000 messages per month. "There are about 55
dealerships truly taking full advantage of the value that Communicator offers.
However, ten, in particular, have really embraced it and average well over 1,000
messages each per month! We expect that the total volume will exceed 80,000
messages per month by March, and will most likely hit 100,000 per month by this
summer. It is so exciting to see our vision come to fruition. It is very much
changing the way our dealership customers work with their customers, as well as
communicate internally." Marks added. 


"Communicator is nothing short of amazing," stated Brent Kennedy, Dealer
Principal of Edwards Garage in Alberta. "Time and again Quorum has brought us
advanced new features in the areas of factory integration and process
efficiency, but this one is truly 'the next big thing.' As Quorum's test
dealership for Communicator, we were impressed with how well thought-out and
integrated the new functionality was," Kennedy continued. "The real test was
when we started using it with our customers and the results are outstanding.
Customers are wowed and we can use Communicator to truly delight them. At the
same time, we are recognizing significant efficiencies as our service advisors
no longer use valuable time playing phone tag," he concluded.


Communicator is embedded functionality within Quorum's XSELLERATOR DMS that
takes advantage of Microsoft's Lync messaging technology. With Lync at the core,
Quorum's team built extensions to handle 2-way communication via a mixture of
email and mobile texting and attaches the entire dialogue with the transaction
that it is associated with. As an example, a customer may indicate that they
prefer to be texted when their vehicle is ready for pick up in service. The
service advisor notes that preference with a couple of clicks, and at the
completion of the final case on the repair order, a text message is
automatically sent to the customer. The unique feature, however, is that the
customer can reply and the advisor can reply to that (to schedule a shuttle
pick-up, for instance). Communicator then stores all the messages with the
customer's repair order infinitely. 


The same functionality can be used for ad-hoc communication like sending the
customer a quick text for authorization of a repair, or to ask a question about
their vehicle. Or, the customer's request for a shuttle pick up can quickly be
routed to the shuttle driver along with their location and, once again, stores
all messages with the repair order. 


Mark Allen, Quorum's VP of Sales, Marketing and Services commented,
"Communicator is a game changer in the DMS field. It is difficult to explain in
words, but when dealers see it in action, they instantly 'get it.' Since we
first introduced it, Communicator has become ubiquitous throughout XSELLERATOR.
In addition to the base functionality with new, enhanced, unified communication
management, we now have over 20 plug-ins which allow a dealership to set-up
Communicator to automatically send out messages on their behalf based on
transactions within the DMS. We are showing all of the latest Communicator
features in our booth at the NADA conference in New Orleans this year (Booth
#6031) and I invite all dealers to come take a look there or call us for a
demonstration. You have to see it for yourself."


About Quorum

Quorum is a North American company focused on developing, marketing,
implementing and supporting its XSELLERATOR product for GM, Isuzu, Chrysler,
Hyundai, KIA, Nissan, Subaru, NAPA and Bumper to Bumper dealerships. XSELLERATOR
is a dealership and customer management software product that automates,
integrates and streamlines every process across departments in a dealership. One
of the select North American suppliers under General Motors' DTAP and IDMS
programs, Quorum is the second largest DMS provider for GM's Canadian
dealerships with 25% of the market. Quorum is a Microsoft Partner in both Canada
and the United States. Quorum Information Technologies Inc. is traded on the
Toronto Venture Exchange (TSX-V) under the symbol QIS. For additional
information please go to www.QuorumDMS.com.


The TSX Venture Exchange does not accept responsibility for the adequacy or
accuracy of this release.


FOR FURTHER INFORMATION PLEASE CONTACT: 
Quorum Information Technologies Inc.
Mark Allen
403-777-0036
[e-mail]
www.QuorumDMS.com