TVA Group Inc.: Notice of Intention to Make a Normal Course Issuer Bid

The Board of Directors of TVA Group Inc. (the "Company")(TSX:TVA.B), has
authorized a normal course issuer bid for a maximum of 972 545 Class B
non-voting shares without par value (the "Class B Shares") representing
approximately 5% of the issued and outstanding Class B Shares.


The purchases will be made from March 19, 2010 to March 18, 2011, at prevailing
market prices, on the open market through the facilities of the Toronto Stock
Exchange and will be made in accordance with the requirements of said Exchange.
All shares purchased will be cancelled. As of March 15, 2010, 19,450,906 Class B
Shares were issued and outstanding.


The average daily trading volume of the Class B Shares of the Company from
September 1st, 2009 to February 26, 2010 has been 2,727 Class B Shares.
Consequently, the Company will be authorized to purchase a maximum of 1,000
Class B Shares during the same trading day pursuant to its normal course issued
bid.


The Company believes that the repurchase of these shares, pursuant to this
normal course issuer bid, is in the best interest of the Company and its
shareholders.


Within the past 12 months, the Company has repurchased a total of 253,300 Class
B Shares, at a weighted average price of $10.17 per share, pursuant to a normal
course issuer bid.


Shareholders may obtain a copy of the Notice filed with the Toronto Stock
Exchange, without charge, by contacting the Secretary's office of the Company at
[phone].