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From Macro Trends to On-Chain Metrics: Analysts Weigh in on Bitcoin's Long-Term Rally Prospects

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The cryptocurrency market architecture has shifted so profoundly over the last 18 months that historical models are struggling to keep pace.

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For more than a decade, market participants relied on a predictable rhythm: the four-year halving cycle, characterized by explosive retail-driven rallies followed by punishing, multi-year drawdowns. However, current on-chain data and macro adoption metrics suggest this rhythm has been disrupted by a new class of market participants who simply do not sell.

Bitcoin’s evolution is increasingly being framed less as a speculative asset story and more as a structural shift in how capital engages with digital assets. Governments, public and private companies, and exchange-traded funds now collectively hold more than 3.64 million BTC, roughly 17.35% of total supply, introducing a level of long-term, balance-sheet-driven ownership that was largely absent in earlier market cycles.

That shift was a central theme during The Path Ahead panel at Binance Blockchain Week 2025, where industry leaders argued that Bitcoin’s market behavior is being reshaped by institutional time horizons rather than retail momentum. Binance Co-CEO Richard Teng captured the change succinctly, noting that “the best is yet to come as institutions enter with clearer regulation, stronger infrastructure, and a longer-term mindset.” For analysts, this convergence of sovereign-scale holdings, institutional capital, and maturing on-chain metrics suggests Bitcoin may now be responding to structural forces that extend well beyond the halving cycle alone.

The Traditional ‘Four-Year Cycle’ Model

To understand the deviation, one must first revisit the standard model.

The halving events of 2012, 2016, 2020, and 2024 have historically acted as the primary metronome for Bitcoin’s market structure. Market participants grew accustomed to a reliable sequence: the supply shock catalyzes an aggressive uptrend, eventually leading to overheating and a subsequent drawdown of 75% to 80%—a severe correction typically categorized as a crypto winter.

Based on strict historical patterns, the market should theoretically be bracing for a deep recession in asset prices following the highs of the current cycle. However, the current market behavior contradicts this historical fatalism.

While Bitcoin has seen fluctuations, the catastrophic liquidity drains of the past are notably absent. The characteristics of a winter are missing because the selling pressure that typically drives it is being absorbed by a new tier of buyers. Analysts from firms like Grayscale and Bernstein have suggested that the expectation of a deep, multi-year downturn is being challenged by “sticky” institutional buying—capital that enters with a multi-decade time horizon rather than a multi-week trading strategy.

A Looming Bear Market or a Broken Cycle?

The argument that the traditional cycle is broken or fundamentally elongated rests on three structural pillars: the ETF demand sink, the strategic reserve narrative, and the evolution of corporate treasuries.

The introduction of US spot crypto ETFs created a constant bid in the market that did not exist in previous cycles. Year-to-date net inflows for US spot Bitcoin ETFs stand at positive $22.69 billion, while Ethereum ETFs have seen $10.49 billion in inflows. These vehicles allow capital to flow into the ecosystem automatically, dampening volatility and providing a liquidity floor that retail trading alone could never sustain.

Simultaneously, the geopolitical stance toward Bitcoin has shifted from skepticism to strategic accumulation. The concept of a US Strategic Bitcoin Reserve has moved from theoretical discussions to executive orders, with the US government effectively holding billions in crypto assets. This is compounded by public companies, which now hold over 1.076 million BTC on their balance sheets. When entities of this magnitude acquire Bitcoin, they treat it as digital capital—a permanent treasury asset rather than a trade.

Michael Saylor, Chairman of Strategy, has been a vocal proponent of this shift. He argues that the asset class has graduated from a speculative bet to a necessity for economic sovereignty. During a recent discussion on the changing financial landscape at Binance Blockchain Week 2025, Saylor noted, “Wall Street has embraced Bitcoin; when we first traded it on our balance sheet, there were no ETFs—now BlackRock’s Bitcoin ETFs are incredibly successful.” This institutional embrace effectively removes liquidity from the active trading supply, reducing the volatility that characterized previous eras.

This shift is not occurring in a vacuum; it is supported by robust infrastructure capable of handling institutional scale. Catherine Chen, Head of VIP & Institutional at Binance, reported a 14% year-to-year increase in institutional clients served this year. She noted that this segment includes family offices and private funds actively seeking exposure to digital assets, further proving that the demand is measurable on-chain and supported by sophisticated infrastructure, not just theoretical interest.

The End of Crypto Volatility?

The convergence of these factors suggests that Bitcoin has graduated from the volatile cycles of its youth. The four-year model was highly relevant when the market was driven primarily by retail sentiment and leveraged speculation. Today, with nation-states discussing strategic reserves and major asset managers allocating billions via ETFs, the liquidity structure has fundamentally altered.

While short-term price action will always exhibit natural volatility, the underlying data points to a sector that has achieved resilience. With a total market capitalization exceeding $3 trillion and nearly a fifth of the Bitcoin supply locked in long-term corporate and government holdings, the asset is behaving less like a speculative tech stock and more like global digital collateral. The cycle may not be dead, but it has almost certainly evolved into something far more stable.

 

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