Javier Idrovo Named Chief Financial
Officer;
Jim Baldwin Joins as Chief Legal and
Compliance Officer
DALLAS, Feb. 5, 2025
/PRNewswire/ -- Varsity Brands, the leading platform for team Sport
and Spirit solutions, today announced the appointments of
Javier Idrovo as Chief Financial
Officer and Jim Baldwin as Chief
Legal and Compliance Officer and Corporate Secretary. These
strategic hires reinforce the company's commitment to growth,
operational excellence and industry leadership.
They succeed John Hutchison and
Burton Brillhart, who recently
announced their retirement from Varsity Brands.
"Javier and Jim bring a wealth of experience that will be
invaluable as we continue to enhance our financial strength,
governance and long-term strategy," said Adam Blumenfeld, CEO of Varsity Brands.
"Javier's track record of driving profitability and operational
improvements, combined with Jim's deep expertise in legal strategy,
risk management and compliance, will help propel Varsity Brands
forward while creating lasting value for our stakeholders."
Javier Idrovo, Chief Financial
Officer
Idrovo brings extensive financial leadership experience, most
recently serving as CFO at Blue Triton Brands, where he helped
lead the near doubling of profitability in under four years
through strategic revenue management and process optimization.
Prior to Blue Triton, he was CFO at The Hain Celestial Group,
leading global financial transformation initiatives. He also held
key leadership roles at The Hershey Company, supporting global
expansion and served as President of Dole Packaged Foods,
overseeing business growth and operational improvements.
Idrovo holds a Master of Business Administration from
Harvard Business School and a Master of
Engineering from Harvey Mudd
College.
Jim Baldwin, Chief Legal &
Compliance Officer and Corporate Secretary
Baldwin brings over two decades of legal and compliance
leadership, having served as Chief Legal Officer, General Counsel
and Corporate Secretary at Keurig Dr Pepper (KDP) for more than 24
years. He played a pivotal role in guiding the company's legal
strategy for major acquisitions, including Snapple, Hawaiian Punch,
Bai, and Core Water.
Baldwin also led KDP's compliance, enterprise risk and security
functions while overseeing responses to cyber threats, media
crises, product recalls, and security risks. His leadership will
further strengthen Varsity Brands' corporate governance
functions.
A Dallas native, Baldwin earned
his Juris Doctor from Southern Methodist
University's Dedman School of Law and a Bachelor of Arts
from Washington & Lee
University.
About Varsity Brands
Varsity Brands is the premier
platform for team and club sports, offering a comprehensive range
of services and solutions for sport, cheer, dance, band, and
yearbook. As a holistic services provider, Varsity Brands supports
athletic programs and schools with uniforms and gear, training and
education, competitions, and more. The Varsity Brands family, which
includes BSN SPORTS and Varsity Spirit, champions youth
participation and well-being. Explore how Varsity Brands is
empowering athletes and building community at
VarsityBrands.com.
Press Contact
Susan
Crumpton
SVP, Communications
Varsity Brands
media.relations@varsitybrands.com
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SOURCE Varsity Brands, LLC
