MIAMI, July 19, 2016 /PRNewswire/ -- The fifth
season of the modern entertainment and sports cable channel, NBC
UNIVERSO's "Larrymania" delivered its highest non-sports premiere
with adults 18-49, since the network launch, according to Nielsen.
Starring Larry Hernández, the hit reality series averaged 95,000
adults 18-49, a triple digit growth in the period (+280%), and
out-paced the premieres for season four (+23%) and season two
(+27%), according to Nielsen. The premiere also averaged 113,000
total viewers last night.
On social media, the show reached a total of 1,900,000 global
Facebook users and generated 36,000 actions across Facebook,
Twitter and Instagram. For the first time ever, Snapchat
videos featuring Larry Hernandez
were incorporated throughout the first episode, generating 726,000
views on the platform.
This new season reveals a new, sincere yet candid side of the
Regional Mexican star, Larry Hernández as he confronts his fans and
the media on-camera for the first time since his incarceration.
Family is more important than ever as Larry makes a decision to be
"a better man" for his fiancé, Kenia, his kids, and his mother,
Manuela. After an eye-opening experience, Larry is more willing
than ever to showcase his life to his viewers and share the lessons
he's learned along the way.
Source: Nielsen, NPM, NBC Universo, Larrymania S5 (7/17/16)
vs. prior 4-wks (6/13/16-7/10/16) vs.
Larrymania S4 (6/14/15) vs. Larrymania S3 (5/4/14) vs. Larrymania
S2 (8/18/13) vs. Larrymania S1 (10/7/12); Highest premiere since
network launch (2/1/15); A18-49/P2+, Sun 9pm-10pm, PAV. Shareablee, Facebook
Insights.
For more information, please visit
http://www.nbcuniverso.com/shows/larrymania, nbcumv.com and
follow @NBCUNIVERSOPR on Twitter. All future episodes of
"Larrymania" can be seen on NBC UNIVERSO, Sundays at 9pm/8c.
MEDIA CONTACTS:
David
Alvarado
305-889-7553
david.alvarado@nbcuni.com
Dawn Page
786-337-6032
dawn.page@nbcuni.com
Photo
- http://photos.prnewswire.com/prnh/20160719/391029
Logo - http://photos.prnewswire.com/prnh/20150716/237654LOGO
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/the-fifth-season-of-nbc-universos-hit-reality-series-larrymania-delivers-highest-rated-premiere-for-the-network-since-launch-among-adults-18-49-300300819.html
SOURCE NBC UNIVERSO