Midnight Sun Variety Pack, an ode to Finland's legendary long summer days, features
new Pineapple flavor, perfect refreshment for the hot summer
months, further bolstering award-winning ready-to-drink canned
cocktail line up
NEW
YORK, July 10, 2024 /PRNewswire/ --
Award-winning The Finnish Long Drink, rooted in Finland's legendary long drinks tradition,
announces today the release of its new 'Midnight Sun' Variety Pack.
Inspired by the natural phenomenon occurring in northern
Finland during the summer, where
the sun never sets below the horizon for up to four months and
remains visible at midnight, this pack showcases flavors that
reflect the hues of the Finnish Midnight Sun. The variety pack
includes 4 Traditional, 2 Cranberry, and 2 Pineapple flavors, which
are new to the U.S. market and exclusively available within this
pack—offering Americans another taste of one of Finland's best-kept secrets.
![The Finnish Long Drink The Finnish Long Drink](https://mma.prnewswire.com/media/2458267/PRIMARY_LOGO_dominant_white_dark_blue_SQUARE_Logo.jpg)
"We've found a unique way to bring the essence of Finland to America with the introduction of
our 'Midnight Sun' Variety Pack, with specially selected cans that
give Americans a taste of the Finnish Midnight Sun." said
Sakari Manninen, Co-Founder of The
Finnish Long Drink. "Each sip captures the feeling of Finnish
summers and the mesmerizing midnight sun, while allowing us to
bring one of Finland's most
popular flavors – Pineapple – to U.S. customers for the first time
ever."
The Finnish Long Drink has grown exponentially since its launch
with Finn co-founders Ere Manner, Sakari
Manninen, and Mikael Taipale,
along with American entrepreneur Evan
Burns, backed by actor Miles
Teller, Kygo, The Palm Tree Crew, professional golfers
Rickie Fowler and Justin Thomas, and most recently Jay-Z's Marcy
Venture Partners.
"When developing the Midnight Sun variety pack, we aimed to
introduce a flavor that could reflect the story of our Finnish
roots, and adding Pineapple to our award-winning lineup was a
natural choice," said Ere Manner, Co-Founder of The Finnish Long
Drink. "We're thrilled to share this refreshing new flavor with our
fans in the U.S. in this limited-edition pack, helping tell the
story of Finland's magical summer
nights."
Midnight Sun Variety Pack
- The Cranberry and Pineapple flavors are canned at 5% ABV and
the Traditional Citrus flavor is canned at 5.5% ABV and distributed
in 43 US markets. Inspired by the natural phenomenon occurring
in northern Finland during the
summer, where the sun never sets below the horizon for up to four
months and remains visible at midnight, this pack showcases flavors
that reflect the hues of the Finnish Midnight Sun. The variety pack
includes 4 Traditional, 2 Cranberry, and 2 Pineapple flavors, which
are new to the U.S. market and exclusively available within this
pack.
- SRP: $17.99 - $19.99
For more information about The Finnish Long Drink,
visit www.thelongdrink.com or follow along on
social @longdrink.
About The Finnish Long Drink
The long drink is a top
selling category of alcohol in Finland – a legend that is now available in
America. The roots of long drinks go back to the 1952 Summer Games
in Helsinki, when the country of
only 4 million people was still recovering from World War II.
Concerned about how to serve drinks quickly enough to all the
visitors, the government commissioned the creation of a
revolutionary new liquor drink that was both delicious and fast to
serve – and so the first long drinks were born. Now this legend has
finally been brought to America by the next generation of Finns who
want the world to experience the refreshing and unique Finnish Long
Drink. www.thelongdrink.com
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SOURCE Long Drink