SAN FRANCISCO, July 30, 2015 /PRNewswire/ -- Sojern, the
world's leading performance marketing platform for travel brands,
today released its Q2 Global Travel Insights Report based on the
rigorous analysis of more than a billion traveler intent data
points across the globe.
Q2 2015 Global Travel Trends: The Bird's Eye View
Compared with the previous two quarters, travelers across
studied regions searched for destinations closer to home, eschewing
long-haul trips in favor of domestic and regional trips. Globally,
the most searched destinations during the second quarter of the
year were: the United States,
Spain, Italy, the United
Kingdom, Germany,
France, Portugal, Turkey, Greece and Russia. The latter re-entered the list after a
quarter's hiatus, replacing Thailand.
Destinations with the Most Dramatic Rise in Traveler Interest
Year on Year
Beyond the top 10, here are the destinations that captured the
most traveler interest by region since summer 2014:
- In North America,
Haiti moved up 34 ranks since
summer 2014, after experiencing a dramatic decline in tourism in
the aftermath of the 2010 earthquake, followed by Iceland, up 11 spots.
- In Western Europe,
Cuba pushed up 12 places to
position 41, thanks to a lot of media attention and the detente
with the US. Czech Republic,
Iceland and Romania each moved seven places up in the
ranking.
- For travelers from Latin
America, Aruba's appeal
increased over last year, pushing it up 11 spots, followed, by
Hungary, up 10 spots. The latter
is one of the more affordable European destinations, as a
non-Eurozone country.
- In Southeast Asia,
Bangladesh moved up eight spots
and Qatar seven since summer
2014.
- For travelers from the Middle
East, Sudan gained the
most popularity (up 24 spots), followed closely by Bosnia and Herzegovina (21 spots), a country
which the World Tourism Organization estimates will have the third
highest tourism growth rate in the world by 2020.
Cuba Continues To Gain Interest from Travelers
Globally
Cuba continued its upward
trajectory this past quarter, moving up another spot since Q1, to
position 14 on the list of top 20 most popular Caribbean destinations for Americans. That is
a five-place jump up from number 19 back in December 2014, which means that now Cuba ranks higher than Antigua and Barbuda, Curacao, Grenada, Saint Kitts
and Nevis, and the British Virgin
Islands. The Caribbean
island state also moved up on West Europeans' radars, climbing 12
places since summer 2014.
Greece Remains Tourist Magnet,
In Spite of Financial Troubles
Over the past two quarters, Greece remained in the top 10 most popular
destinations globally, and in the top 10 most popular destinations
for Europeans, although they dropped in the latter by four places
to position eight in the last quarter. Following the announcement
of the referendum, travel intent numbers to Greece had gone down by around 23 percent
globally, but, as of July 8, Sojern
was already seeing indications of a rebound in traveler
interest.
Post-Ramadan Travel Skyrockets
in the Middle East
Following the conclusion of Ramadan, the average regional week-on-week travel
intent peaked at 180 percent in the Middle East. July
16 was the heaviest travel day, followed by a four-day
period of consistently high travel volumes. Average trip durations
also increased significantly: 63 percent of travelers from the
region looked to travel for more than eight days and almost 45
percent for 12 days or more, at least partially reflecting the
number of public holidays observed in the region.
Download the full Global Travel Insights Report and
infographic.
For more information, please visit www.sojern.com.
About Sojern
Sojern is travel's leading data-driven performance marketing
engine. Through its Sojern Traveler Platform and billions of
traveler intent signals across online and mobile channels, Sojern
puts more heads in beds and travelers in town for its clients
worldwide. Currently one of the fastest growing travel tech
companies, Sojern works with top travel brands and independent
hotels in North America,
Latin America, Europe, MEA and APAC. The company is
headquartered in San Francisco,
with key offices in Dubai,
London, New York, Omaha and Singapore. For more information, please visit
www.sojern.com.
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SOURCE Sojern