MOUNTAIN VIEW, Calif.,
June 30, 2015 /PRNewswire-iReach/ --
FOR IMMEDIATE RELEASE
Photo - http://photos.prnewswire.com/prnh/20150629/226680
CONTACT:
Ted Coté
Green Way Laboratories, Inc.
800.418.1650
ted@greenwaylabs.com
Green Way Laboratories introduces industrial-strength green
cleaning product line for consumers.
Los Angeles based startup
company seeks to eliminate the use of toxic cleaning
chemicals.
Today, founders from Green Way Labs launched a Kickstarter
campaign to raise awareness and capital to fast track their new
line of green cleaning products branded as VERDAY. The startup
company is currently in Batch 13 of the 500 Startups Accelerator
program in Silicon Valley.
"Sharing our vision for a world that no longer uses toxic
cleaning chemicals is important to us," said Ted Coté, CEO of Green
Way Labs. In the first 24 hours of their 30-day fundraising
campaign, the company received pledges from 26 backers.
"Our products outperform leading brands of toxic cleaning
products and other popular eco-friendly brands sold in retailers,"
added Coté. "The patented technology used in our formulas
represents the most advanced plant-based components on the
market."
The company initially developed their formulas to clean
notoriously difficult substances like tar, mastic, adhesives,
paints, oil and heavy grease in construction and heavy
industry.
"We knew we had something special when an engineer from Boeing
said that we had a 'Fortune 500 product' on our hands," shared
Coté, after learning that their first product trademarked
MastiClean was approved for use at the global aerospace giant. "Our
formula is 100% non-toxic and naturally powerful, yet it is safe
enough to wipe down a baby's crib."
The startup company caught the attention of the Los Angeles
Clean Tech Incubator, a top incubator for companies in the clean
tech space, who added Green Way Labs as one of their portfolio
companies in December 2014.
"These two programs have provided us the resources, mentors,
strategies and exposure we needed to bring this to the market in a
big way," said Coté. "We decided to utilize Kickstarter after
getting so much positive feedback from pilot users who loved the
product and agreed they would buy it directly from us if it was
available. We think the positive traction we are building with our
growing base of customers will allow us to raise a larger round of
funding at the end of our program in mid-August."
Green Way plans to utilize the Kickstarter proceeds to fulfill
the rewards offered in the campaign, which primarily include their
core products, and to build minimum inventory levels of their key
form factors. The company also announced they are working with
Ecologic Brands for their packaging and Symphony Commerce for
direct fulfillment from their 25+ product fulfillment centers in
the U.S.
About Green Way Laboratories, Inc.
Founded in 2012, Green Way Labs researches and develops
high-performance non-toxic cleaning products and accessories. Green
Way Labs is a privately held company headquartered in Long Beach, Calif. For more information, visit
http://www.greenwaylabs.com/
To view this video on YouTube, please visit:
https://www.youtube.com/watch?v=gt6AosJRE98
Media Contact: Ted Cote,
Green Way Laboratories, Inc., 800.418.1650,
ted@greenwaylabs.com
News distributed by PR Newswire iReach:
https://ireach.prnewswire.com
SOURCE Green Way Laboratories, Inc