PHILADELPHIA, Oct. 11, 2018 /PRNewswire/ -- Richardson, a
leading global sales training and performance improvement company,
partnered with Training Industry to examine what sales
professionals value in a sales academy. They conducted a nationwide
survey and received responses from more than 360 sales
professionals. The findings include responses across 17 different
data points to build a complete picture of what capabilities and
tools selling organizations need to succeed today.
Participants responded to a range of questions, including the
effectiveness of their sales training, how that training was
delivered, and the relevance of those skills. The results are
critical for any selling organization seeking to build a sales
academy, which is a structured system for training and developing a
sales team.
A strong sales academy is critical in today's environment
because sales professionals increasingly work in teams and need to
be a cohesive group. With a sales academy in place, leaders know
that each team member is working from the same group of core
skills. Training like this boosts engagement, which is a key driver
of business outcomes. The findings in the report come directly from
those in the field selling every day.
Some of the research reveals that:
- Effective sales training balances instructor-led training with
digital learning
- Strong Sales Academies address different sales roles within a
complex selling organization
- Understanding the market and growing existing customer
relationships is critical today
- Outcome-oriented sales training follows a structured learning
path that focuses on the long term
The research offers leaders a blueprint for building a sales
academy. With insights from in-the-market sales professionals, they
can structure training that fosters skills that are relevant.
Learn more about the research by downloading the report
here.
To learn more about Richardson, please contact
Ben Taylor at
Ben.Taylor@richardson.com, or visit richardson.com.
About Richardson
Richardson is a global sales
training and performance improvement company focused on helping you
drive revenue and grow long-term customer relationships. Our market
proven sales and coaching methodology combined with our active
learning approach ensures your sales teams learn, master, and apply
new behaviors when and where they matter most - in front of the
buyer. Get to know us and learn about how we help drive the world's
most inspiring sales organizations to their next level of
excellence.
Logo -
https://mma.prnewswire.com/media/95500/richardson_logo.jpg