NEW YORK and DOHA, Qatar,
Dec. 21, 2021 /PRNewswire/
-- TransPerfect, the world's largest provider of language and
technology solutions for global business, today announced the
launch of the Qatar Tourism website (www.VisitQatar.qa) in
Spanish, joining the Arabic, French, German, and Italian versions
released in November. The sites rely upon TransPerfect's
GlobalLink® technology, which features the first
regional integration into Adobe Experience Manager (AEM) as a cloud
service. Today's announcement completes phase one of the overall
project scope, with further markets and languages launching in
2022.
Qatar Tourism deployed TransPerfect's cloud-based GlobalLink
technology as part of the country's ambitious strategy to triple
the number of international visitors by 2030, focusing on digital
innovation and outreach to position Qatar as one of the world's leading
destinations.
In addition to website translation, Qatar Tourism is also using
TransPerfect and GlobalLink to create and manage multilingual
content in five languages for their mobile app and multiple
marketing campaigns. GlobalLink's centralized project management
interface allows Qatar Tourism's marketing teams to focus primarily
on campaign development, inspiring potential travelers, and
enticing them to return to Qatar
as repeat visitors rather than project managing localization
work.
TransPerfect's GlobalLink AEM integration enables Qatar Tourism
to offer fully customized, customer-oriented, and data-driven
communications to deliver personalized content before, during, and
after trips. Content can be highly local and specific,
incorporating in-house knowledge from the Qatar Tourism team thanks
to GlobalLink's cloud-based review capabilities.
GlobalLink technology is a modular suite of tools specifically
designed to manage the complex demands of creating, deploying, and
maintaining multilingual content, drastically reducing the time and
effort required throughout the localization process. Over 5,000 of
the world's leading organizations currently use GlobalLink
solutions to reach audiences in multiple languages and drive
maximum return on investment in markets abroad.
Chief Operating Officer of Qatar Tourism Berthold Trenkel said,
"As Qatar welcomes back travellers from across the world, we are
excited to showcase everything the destination has to offer, from
its rich culture and sumptuous cuisines, to unique experiences and
varied landscapes. Enabling our website and app to be viewed in
multiple languages is essential to delivering a tailored visitor
experience to key international markets."
Iris Wagner, Head of Digital
Marketing of Qatar Tourism, said, "To get more tourists to
Qatar we needed a technology and
language partner able to tell the country's story in a way that
will resonate with travellers from around the world, in their own
language. The combination of AEM and TransPerfect's GlobalLink will
allow us to reach our goals and ensure the localization process is
both seamless and future-proofed."
TransPerfect President and CEO Phil
Shawe stated, "Qatar is
highly motivated to become a destination of choice for global
travelers, and digital transformation is a big part of their
strategy. We're pleased that they trusted the combination of
GlobalLink and Adobe to help them achieve their goals."
To find out more information, visit www.visitqatar.qa.
About Qatar
Qatar is a peninsula surrounded by the Arabian
Gulf in the heart of the Middle
East, with 80% of the earth's population within a six-hour
flight. Ranked the safest country in the world in 2020 by Numbeo,
Qatar welcomes all travellers, and
guests from over 85 countries can enter visa-free. Qatar has an incredible variety of easily
accessible tourist attractions, a plethora of fauna and flora
including Whale Sharks and the majestic national animal the Arabian
Oryx, and most experiences are a unique combination of cultural
authenticity and modernity. From iconic museums to high-rise
restaurants, from thrilling desert adventures to world-famous
events including none other than the FIFA World Cup Qatar 2022™,
there is something for all types of travellers and budgets.
About Qatar Tourism
Qatar Tourism is the official
government body responsible for the development and promotion of
tourism in Qatar, facilitating the
sector's exponential growth. Qatar is a destination where
people of the world come together to experience unique offerings in
arts, culture, sports, and adventure, catering to family and
business visitors, rooted in Service Excellence. Qatar Tourism to
boost the entire tourism value chain, grow local and international
visitor demand, attract inward investment, and drive a multiplier
effect across the domestic economy. Qatar Tourism sets an
ambitious target to attract over 6 million international visitors
by 2030, making Qatar the fastest
growing destination in the Middle East.
Web: www.visitqatar.qa
Twitter:
@VisitQatar
Instagram: @VisitQatar
About TransPerfect
TransPerfect is the world's
largest provider of language and technology solutions for
global business. From offices in over 100 cities on six continents,
TransPerfect offers a full range of services in 170+ languages to
clients worldwide. More than 5,000 global organizations employ
TransPerfect's GlobalLink® technology to simplify management
of multilingual content. With an unparalleled commitment to quality
and client service, TransPerfect is fully ISO 9001 and ISO
17100 certified. TransPerfect has global headquarters in
New York, with regional
headquarters in London and
Hong Kong. For more information,
please visit our website at www.transperfect.com.
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SOURCE TransPerfect