"Unstoppable Brain" by Dr. Kyra Bobinet is released with Forbes Books
This release is posted on behalf of
Forbes Books (operated by Advantage
Media Group under license).
NEW
YORK, April 30, 2024 /PRNewswire/ --
Unstoppable Brain: The New Neuroscience that Frees Us from
Failure, Eases Our Stress, and Creates Lasting Change by Dr.
Kyra Bobinet is now available. The
book is published with Forbes Books,
the exclusive business book publishing imprint of Forbes, and is
available today on Amazon.
In Unstoppable Brain, Dr. Bobinet takes lessons from the
vanguard of neuroscience to provide practical, science-based advice
for readers hoping to break free from damaging patterns.
Unstoppable Brain highlights the significance of the
habenula, a half-centimeter area of the epithalamus referred to as
the "anti-reward pathway." This biological failure detector evolved
to help us survive, but its current role does more than simply keep
us from touching a hot stove. The habenula normally guides
individuals away from the threat of perceived psychological harm
from failure and futility. But when it comes to modern, positive
behavior change, the habenula becomes our greatest foe, so much so
that it inhibits healthy motivation and traps us in dead-end
routines. Dr. Bobinet's book helps readers overcome their biology,
overriding this motivation kill switch.
Dr. Bobinet's three-part elixir for forging a better future:
- You are not bad,
- You are not alone,
- and there is a way out.
"Simply put, the past has a gravitational pull that
significantly interferes with your ability to learn new things and
change," Dr. Bobinet explained. "The groundbreaking new science and
hope-inspiring research assembled in this book aims to give you the
escape velocity needed to change permanently and truly be free of
this hidden limitation."
About Dr. Kyra
Bobinet
Kyra Bobinet,
MD, MPH, has studied behavior change for nearly three decades as a
physician, public health leader, healthcare executive, and
behavioral expert. An award-winning health innovator and thought
leader, Dr. Bobinet has an MD from UCSF School of Medicine and an
MPH from Harvard University.
About Forbes
Books
Launched in 2016 in partnership with Advantage
Media Group, Forbes Books is the
exclusive business book publishing imprint of Forbes. Forbes Books offers business and thought leaders
an innovative, speed-to-market, fee-based publishing model and a
suite of services designed to strategically and tactically support
authors and promote their expertise. For more information, visit
books.forbes.com.
Media Contacts
Forbes Books Media Contact:
Elisabeth Lynch,
elynch@forbesbooks.com
Author Media Contact: DaChar Lane, dlane@freshtri.com
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SOURCE Forbes Books