The Third Nobu Hotel and Nobu Restaurant with
Egypt's Leading Luxury
Developer
NEW YORK, April 24, 2024 /PRNewswire/ -- Nobu, the
renowned luxury lifestyle brand known for its iconic 41 hotels, 77
restaurants, and 12 residences, proudly announces the
signing of Nobu Hotel and Restaurant East Cairo, in a
continuing collaboration with Egypt's leading real estate developer, SODIC.
The signing, which took place at Nobu Fifty Seven in
New York, marks Nobu and
SODIC's third venture in Egypt, following the unveiling of Nobu Hotel,
Restaurant, and Residences in both West
Cairo and North Coast Egypt last summer.
Strategically situated in the newly developed Eastown District
New Cairo "EDNC", Nobu Hotel and Restaurant will enjoy a prime
location directly on Road 90, the main thoroughfare and central
axis of New Cairo, adjacent to The American
University in Cairo. Surrounded by luxury lifestyle
offerings such as upscale boutiques, a diverse range of unique
dining concepts, entertainment experiences and contemporary office
spaces, the complex promises a dynamic and vibrant contemporary
ambience.
Nobu's entry into Egypt with
development partner SODIC stems from a strategic alignment of
vision and expertise. SODIC's established reputation as a leading
high-end real estate developer and 'placemaker' in Egypt complements Nobu's commitment to
delivering unparalleled luxury experiences worldwide. Together
their partnership not only enhances Egypt's growing tourism and real estate
sectors but also reflects Nobu's strategic expansion plans to
introduce the brand to an exciting key global market.
SODIC's existing projects with Nobu will result in luxury
hotels, branded residences, and Nobu restaurants in SODIC's
signature development in New Zayed, "The Estates Residences", as
well as the developer's newest upscale project at Egypt's Mediterranean north coast.
"Partners mean so much to us, and as such, we are
thrilled to further strengthen this growing collaboration with
SODIC with our third destination together in Egypt. Egypt
provides an ideal setting for Nobu, drawing inspiration from
the country's vibrant atmosphere. It's going to be truly
special." Commented Nobu Matsuhisa, Robert DeNiro, and Meir Teper.
Ayman Amer, General Manager at
SODIC, shares "We are very excited to bring Nobu to EDNC in
East Cairo, the fastest growing
market in Egypt and further
expanding on our relationship with Nobu, the world class
hospitality brand. We look forward to opening the restaurant as
soon as early next year. We are proud to be continuing our growth
in the luxury market and look forward to delivering a premium
experience that further strengthens SODIC's success and contributes
to Egypt's positioning as a global
destination."
Trevor Horwell, CEO Nobu Hospitality, further added 'Our
third location exemplifies Nobu's commitment to the Egyptian market
and the trust that our long-term partner has in the Nobu
brand. SODIC is made up of a youthful team who maintain
a winning mindset and natural, genuine energy that
is both authentic and invigorating."
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