MARKHAM, ON, Feb. 9, 2018 /CNW/ - MedReleaf
Corp. (TSX:LEAF) Canada's first and only ISO 9001 and
ICH-GMP certified cannabis producer, today announced the
introduction of its first adult-use recreational brand:
San Rafael '71, inspired by and
designed to celebrate the spirit of classic cannabis culture.
San Rafael '71 has been
designed with the classic consumer in mind, one of the largest
segments of the Canadian cannabis market. San Rafael '71 is for adults who are
discerning and knowledgeable about cannabis products and those who
value quality and an authentic experience.
To mark the launch and to introduce Canada to the brand, the company has partnered
with one of Canada's most
well-regarded brewers, Amsterdam Brewing, to develop and launch the
first San Rafael '71 product, 4:20
Pale Ale.
"While cannabis aficionados eagerly anticipate the day they can
buy legal products, we thought we'd offer the San Rafael '71 4:20 Pale Ale for them to enjoy
while they wait," noted Darren
Karasiuk, VP Strategy at MedReleaf. "San Rafael '71 4:20 Pale Ale does not contain
any cannabis, but it will take you back to where it all began and
introduce Canadians to the spirit of adventure, exploration and
freedom at the heart of 4:20."
4:20 began as a reference to the time of day when a group of
friends would meet to search for what was believed to be a hidden
crop of cannabis. The meeting place was San Rafael, California and the year was 1971.
Over the past half century, 4:20 has evolved to more broadly
symbolize cannabis folklore and lifestyle. MedReleaf brought these
historical facts together to develop a new brand – San Rafael '71 – that genuinely captures and
celebrates the spirit of the classic cannabis culture.
"Our award-winning team created a flavour profile using a unique
blend of citrus and summit hops and specialty malts that gives a
nod to the cannabis experience with peach and pine aromas giving
way to spice and mild bitterness," noted Jeff Carefoote, CEO of Amsterdam Brewing. "In a
further nod to 4:20, San Rafael
'71 4:20 Pale Ale contains 4.20% alcohol by volume and 42
IBUs."
San Rafael '71 4:20 Pale Ale
will be available in 473ml cans at The Beer Store starting
February 12th, and is currently in
Amsterdam's two retail locations
and on tap in more than 40 of the GTA's finest
establishments.
"4:20 is a defining symbol of cannabis culture, and we wanted to
celebrate and pay tribute to that history and inspiration," noted
Neil Closner, CEO of MedReleaf. "As
we have said before, MedReleaf intends to fortify and extend its
leadership position in the industry beyond the medical market. The
launch of San Rafael '71 is the
first of many steps on this front including a portfolio of brands
and products that leverage the company's award-winning product
selection, quality and innovation."
A full suite of San Rafael '71
products and experiences will be introduced to the marketplace as
regulations allow.
We encourage adults interested in keeping up to date on brand
and product developments to visit www.sanrafael71.com and provide
their email address. Enthusiasts can follow along on social as well
@sanrafael71.
About MedReleaf Corp.
Voted Top Licensed Producer at
the 2017 Lift Canadian Cannabis Awards, MedReleaf is an
R&D-driven company dedicated to innovation, operational
excellence and the production of top-quality cannabis. Sourced from
around the world and carefully cultivated in one of two state of
the art ICH-GMP and ISO 90001 certified facilities
in Ontario, the Company delivers a variety of premium
products for the global medical market and is committed to serving
the therapeutic needs of its medical patients and providing a
compelling product assortment for the adult-use recreational
consumer.
For more information on MedReleaf, its products, research
and how the company is helping patients #livefree, please visit
MedReleaf.com or follow @medreleaf
For more information, visit
sanrafael71.com/en/media/press-kit
SOURCE MedReleaf Corp.