Mars becomes the Official Petcare Partner of
the Washington Spirit, Building on Mars Petcare Purpose - A
Better World for Pets
MCLEAN,
Va., March 14, 2025 /PRNewswire/ -- The
Washington Spirit and Mars, Incorporated, the maker of beloved
snacking, food, and pet products and services, announced today a
partnership extension through the 2025 season. While the
SNICKERS® brand sponsored the team in 2024, Mars is extending its
partnership and will become the team's Official Petcare Partner in
2025. The Mars logo will appear on game jersey sleeves, on stadium
signage, and on Washington Spirit social channels through the "Mars
Moment of the Match" post-game highlight, which will be shared
after the team wins or ties.
"We are proud to wear the Mars logo on our game jerseys and
thrilled to expand our partnership with Mars, deepening our
collective ability to drive impact and foster meaningful
connections across the DMV," said Washington Spirit CEO
Kim Stone. "As part of our continued
partnership, we are excited to bring new creative and innovative
activations and experiences to our fans and their beloved pets for
the upcoming season."
Through the partnership, Mars will join the Washington Spirit's
community donation program and give twenty tickets to each home
game to local organizations in Washington
D.C. Additionally, Mars and its Petcare brands, including
PEDIGREE®, ROYAL CANIN®, VCA Animal Hospitals®, BluePearl Pet
Hospital™, and BANFIELD PET HOSPITAL®, among others, will sponsor
the team's 'Pitchside Pups' Theme Night on May 2, where fans can bring their dogs to the
game, and Fan Appreciation Night on October
5.
"Pets bring people together and strengthen communities, much
like sports. Our partnership with the Washington Spirit allows us
to connect with the local community in a meaningful way, creating
experiences for pet-parent fans and their pets to enjoy together,"
said Alanna McDonald, Regional
President, Mars Pet Nutrition North America – a division of Mars,
Incorporated. "We're proud to continue this collaboration and
advance pet-friendly initiatives where Mars is globally
headquartered."
There's growing evidence that pets can have positive impacts on
mental health, just like playing sports, by encouraging exercise,
helping reduce stress and building social connections. Mars
recently launched the Pets and Wellbeing Study program, which
is set be the world's largest research program on how cats and
dogs' impact mental health. Additionally, Washington D.C. is one of 180 cities
nationwide certified by Mars BETTER CITIES FOR PETS™ program,
which works to help cities become more pet friendly. To learn more
about Mars, its brands, and its efforts to improve life for pets,
visit Mars.com or check out LinkedIn, Instagram, and YouTube.
The Washington Spirit kicks off their 2025 season today,
March 14, with an away game against
the Houston Dash. The team's first home game is on March 22 at Audi Field against the Kansas City
Current. For the full schedule, theme night details, and to buy
tickets, fans can visit WashingtonSpirit.com.
About The Washington Spirit
The Washington Spirit is
the professional women's soccer team based at Audi Field in
Washington, D.C. Launched in 2012,
the Spirit plays in the National Women's Soccer League, the premier
women's soccer competition in North
America. For more information about the Spirit, visit
WashingtonSpirit.com and follow the club on Twitter,
Instagram, and Facebook.
About Mars, Incorporated
Mars, Incorporated is driven by the belief that the world we want
tomorrow starts with how we do business today. As a $50bn+
family-owned business, our diverse and expanding portfolio of
leading pet care products and veterinary services support pets all
around the world and our quality snacking and food products delight
millions of people every day. We produce some of the world's
best-loved brands including ROYAL
CANIN®, PEDIGREE®,
WHISKAS®, CESAR®, DOVE®,
EXTRA®, M&M's®, SNICKERS® and
BEN'S ORIGINAL™. Our international networks of pet hospitals,
including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive,
general, specialty, and emergency veterinary care, and our global
veterinary diagnostics business ANTECH® offers
breakthrough capabilities in pet diagnostics. The Mars Five
Principles—Quality, Responsibility, Mutuality, Efficiency and
Freedom—inspire our 150,000 Associates to act every day to help
create a better world for people, pets and the planet. To learn
more about Mars, its brands, and its efforts to improve life for
pets, visit Mars.com or check out our LinkedIn,
Instagram, and YouTube pages.
MEDIA CONTACT
Mary Jane
McComiskey
Mary-jane.mccomiskey@effem.com
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SOURCE Mars, Incorporated
