Report recognises Invoca's innovative platform
for delivering "game-changing AI capabilities to revenue
teams."
SANTA BARBARA, Calif.,
May 9, 2024 /PRNewswire/ -- Invoca
today announced that Forrester Research has named Invoca as a
Leader in The Forrester Wave™: Real-Time Revenue Execution
Platforms, Q2 2024 report. Forrester evaluated the most significant
revenue execution platform vendors based on three main categories —
current offering, strategy, and market presence — along with
interviews with customers. Invoca is the top-ranked vendor in both
the current offering and strategy categories and among the
top-ranked in market presence. Invoca also received the highest
possible score in 19 of the 31 evaluation criteria, including
AI differentiators, AI: large language model utilisation,
Marketing: performance optimisation, In-call guidance: pre-call
insights, System configuration: privacy, and Interaction capture:
integrations.
The report states, "[Invoca's] success starts with a vision
focused on enabling revenue teams to drive growth by delivering the
most complete platform for optimising the entire buying experience.
Invoca has a track record of innovation that continues to raise the
bar on what is possible to fulfil its vision."
Revenue Execution Platforms Unify the Buying Journey to Drive
Revenue Growth
Invoca's revenue execution platform enables revenue teams to
connect customer buying journey data across the marketing team that
engages customers and the sales teams that close the deals. By
using a comprehensive revenue execution platform, revenue teams can
finally connect their marketing investments directly to revenue,
improve digital engagement, and drive higher-quality leads.
Invoca also enables sales teams in the contact centre or at
distributed business locations to access information from the
customer's digital journey from a centralised source, enabling them
to provide the best call experience possible and close more sales
opportunities.
Revenue Execution Platforms Needed to Power Today's Buyer
Journey
"B2C revenue teams across marketing and sales are feeling more
pressure to directly connect revenue to their investments. But a
lack of alignment and poor visibility of the full buying journey
makes that nearly impossible," said Peter Isaacson, Chief
Marketing Officer at Invoca. "I believe Invoca was named a revenue
execution Leader because we help marketing and sales teams manage
the complete buyer journey from the first click to the final sale,
so they can drive revenue growth."
By using Invoca's comprehensive revenue execution platform,
revenue teams can connect their paid media investments directly to
revenue, improve digital engagement and deliver the best buyer
experiences to drive more sales. The Forrester report states that
"reference customers rave about the versatility of the platform and
its collaboration with customers around enhancements."
Windstream, an Invoca customer, embodies this approach to
revenue execution by tightly aligning the marketing and sales teams
so they can work together to increase revenue.
"We're a better marketing organisation because we have a strong
partnership with sales," said Aaron
Pierce, VP of Marketing at Windstream. "Our teams have
realised that we make each other better — I think that's the
biggest win. And now, when we have a problem, we can put all the
smartest people together in the room to tackle it."
"The Invoca platform has allowed us to unlock a 'full-funnel'
view of our marketing performance that incorporates both online and
offline," said Lorenzo Clark, VP of
Digital Sales at Windstream. "Now, we can get a read on lead
quality because we can see what's happening on sales calls and also
track sales performance on a lead-by-lead basis."
The Forrester Wave™
The Forrester Wave™ is Forrester's
evaluation of top products in a technology market. The report
assesses the core capabilities and strategies of these products
based on an executive strategy briefing and/or product demo
session, criteria questionnaire, and customer reference
calls/surveys.
The Forrester Wave™: Real-Time Revenue Execution Platforms, Q2
2024 report is available for download here.
Additional Resources:
- Learn more about Revenue Execution Platforms:
https://www.invoca.com/uk/product/revenue-execution-platform
- How real-time revenue execution platforms drive business
growth: https://www.invoca.com/uk/blog/revenue-execution-platform
- The 5 Revenue Execution Platform Uses You Need to Know
About: https://www.invoca.com/uk/blog/revenue-execution-platform-uses
About Invoca
Invoca is the leading revenue execution
platform to connect marketing and sales teams to enable them to
track and optimise the buying journey and drive more revenue. By
using a comprehensive revenue execution platform with deep
integrations with leading technology platforms, revenue teams can
better connect their paid media investments directly to revenue,
improve digital engagement, and deliver the best buyer experiences
to drive more sales. With Invoca, top consumer brands, including
AutoNation, DIRECTV, Mayo Clinic, Mutual of Omaha, and Verizon, experience unbelievable
results powered by undeniable data. Invoca has raised $184M from leading venture capitalists, including
Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth
Partners, and Salesforce Ventures. For more information, visit
www.invoca.com.
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