Leader in Next-Generation Identity Solutions
Strengthens Customer Trust and Operational Efficiency for
Europe's Multi-Mobility
App FREENOW
SAN JOSE, Calif., July 17, 2024 /PRNewswire/ -- Incognia, the
innovator of next-generation identity solutions for secure digital
experiences, is announcing a new partnership with FREENOW,
Europe's multi-mobility app with
taxis at its core. This partnership marks Incognia's debut in
Europe and expands its footprint
to nearly 190 countries worldwide.
The global ride-hailing market is expected to reach $215 billion by 2028, with Europe representing over 10% of this projected
growth. FREENOW operates in 9 markets and over 150 cities, offering
the largest vehicle choice in Europe. Through the partnership, FREENOW will
leverage Incognia's cutting-edge technology as part of its platform
security strategy, further demonstrating the company's proactive
approach to fraud prevention and commitment to protecting its
growth initiatives from misconduct.
"We are committed to making urban mobility more efficient, safe,
and reliable," said Ashu Singhal,
Chief Product and Technology Officer at FREENOW. "Partnering
with Incognia enables us to deliver this value, ensuring our
platform remains a trusted choice for our users across Europe. As we continue to grow, having
innovative identity solutions is essential to maintaining the trust
and satisfaction of both passengers and drivers."
Incognia's device identification technology protects FREENOW
against potential fraud by verifying that new user and driver
accounts are legitimate. Incognia's device fingerprinting solution
ensures marketing and growth efforts are focused on trusted new
users by detecting risky behaviour and fake accounts. With Incognia
in place, FREENOW can concentrate on efficient and sustainable
growth and profitability.
"At Incognia, we believe that fraud prevention is a key enabler
of business growth. Our technology provides superior protection
against scams without adding friction for good users. This allows
businesses like FREENOW to focus on evolving and delivering
customer satisfaction," said André Ferraz, CEO and Co-Founder of
Incognia. "We are excited to bring our advanced solutions to the
European market and support FREENOW in delivering secure and
reliable mobility services."
After securing $31 million in
funding earlier this year to enhance fraud prevention across web
and mobile platforms, Incognia is now supporting FREENOW's success
with 99.9% accurate device fingerprinting, enhanced by location
intelligence and tamper detection.
About FREENOW
FREENOW is Europe's multi-mobility app with taxi offering
at its core, available in 9 European markets and over 150 cities.
FREENOW users can access various mobility services within a single
app, including taxis, PHV, carsharing, car rental, eScooters,
eBikes, eMopeds and public transport. FREENOW partners with
numerous mobility brands and aggregates their offering with the
ambition to make urban mobility more efficient and sustainable
without adding new vehicles on the street. The Germany-based company is backed by the BMW
Group and Mercedes-Benz Mobility. FREENOW is led by CEO
Thomas Zimmermann. Visit
our Website for further information and download the
FREENOW app for iOS or Android.
About Incognia
Incognia is the innovator of
next-generation identity solutions that enable secure and seamless
digital experiences. With its persistent device fingerprint
solution, Incognia combines best-in-class device recognition
signals, location analysis and tamper detection for frictionless
user verification and fraud prevention. Incognia's customizable
risk assessment and actionable insights empower companies in food
delivery, ride-hailing, marketplace, and financial services to
protect their reputation, retention and revenue. For more
information, visit Incognia.com.
View original
content:https://www.prnewswire.co.uk/news-releases/incognia-and-freenow-announce-strategic-partnership-to-safeguard-urban-mobility-users-302198666.html