Hovr Opens Beta Testing for Generative AI and Pathways Platform
01 July 2024 - 1:55PM
Business Wire
Products Available to All Hovr Clients Over
Next 1-2 Months
Officials of Hovr, a leading innovator in website content
delivery software, today announced the launch of its cutting-edge
Generative AI product, “Suggestions,” and a fully-immersive mobile
experience, “Pathways.” This new capability represents one of the
greatest recent advancements in digital marketing technology,
empowering businesses to effortlessly enhance user engagement and
conversion rates through strategic video delivery and
deployment.
By leveraging advanced machine learning algorithms, the software
intelligently analyzes website dynamics and user behavior patterns
to provide actionable insights. Key functionalities include:
- Automated Page Focus: Recommends optimal pages for video
placement based on performance metrics and user interaction
data.
- Enhanced Placement Optimization: Identifies prime
positions on webpages for maximum viewer impact and
engagement.
- Customized Moment Type Selection: Determines the most
effective formats (e.g., anchors, text highlights, pins, etc.)
suited to specific existing webpage contexts.
- Branding Consistency: Ensures seamless integration of
video content with existing website styling and branding
guidelines.
- Content Selection and Curation: Automatically identifies
and selects relevant video content aligned with page content and
client goals.
- Optimized Call-to-Action (CTA) Strategy: Generates
compelling CTA button copy and placements to drive user actions and
conversions effectively.
"This Generative AI feature marks an important leap forward for
digital marketers and website managers," said Jason Craparo, CEO of
Hovr. "By harnessing the power of AI, we are empowering businesses
to significantly enhance their website outcomes, instantly and
effortlessly. Utilizing advanced artificial intelligence
capabilities, we can streamline processes that originally took
hours down to seconds. Equally importantly, the products allow
guests to engage with booking websites in a unique, novel way.
These products have the potential to revolutionize the booking
process."
Historically, potential customers have had to deal with static
images that often are out-of-date and do not give the “full
picture” of what a hotel has to offer. Pathways creates a
“choose-your-own-adventure” experience wherein users are given
logical options to peruse video content in a manner that best suits
their interests. Leveraging the popularity of platforms such as
TikTok, Instagram Stories and Youtube Shorts, Hovr’s new Pathways
feature is a captivating mobile experience that brings the power of
compelling video directly into the hands of the site visitor to
help them gain confidence in the booking journey.
About Hovr
Based in Philadelphia, Pa., Hovr provides industry-leading
software that helps marketers drive greater engagement and
conversions. The patented no-code software enables marketers to
easily drag & drop content directly over their site to help
educate and inspire site visitors to action. The company mines
content from YouTube, Vimeo, Matterport, TikTok and Instagram or
allows users to upload its own content to expand a guest’s website
experience. For additional information, please visit the company’s
website, www.gethovr.com.
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Chris Daly, media (703) 864-5553 chris@dalygray.com