Acquisition creates industry-defining
athlete development platform offering strength training and online
learning solutions to coaches, trainers and athletes
SAN
FRANCISCO and DENVER, May 14, 2024
/PRNewswire/ -- BridgeAthletic, the premier provider of
strength and conditioning software, announced today the closing of
a strategic growth capital investment and the acquisition of Game
Plan, the leading learning management system built to serve
athletic organizations and teams. The combination of BridgeAthletic
and Game Plan offers the industry's first integrated athlete
development solution trusted by every major professional sports
league and more than 10,000 sports teams and tactical groups
globally.
Strength training is one the fastest growing and most popular
segments of the fitness industry especially among younger fitness
enthusiasts and Gen Z. According to a recent American College of
Sports Medicine survey, strength training ranked as the second-most
popular trend in all of fitness. Despite the explosion in strength
training, more than 80% of performance-driven coaches and trainers
still use spreadsheets and pen-and-paper to build workouts and
train their athletes.
BridgeAthletic supports performance-driven coaches and trainers
who leverage data to optimize training for their athletes. These
innovative practitioners are the engine behind personalized
fitness, using BridgeAthletic's technology and automation engine to
design and deliver individually-tailored workout programs. With the
addition of Game Plan, BridgeAthletic will soon include a new
learning modality which will power an even more holistic and
personalized athlete development journey.
"I am truly excited to welcome Game Plan and its team to
BridgeAthletic. Our interest in Game Plan was fueled by the needs
of our community. We believe that combining training and education
into one platform will be the game-changing experience our industry
is seeking, enabling athletes worldwide to enhance their
performance," said Fadi Zoghzoghy, CEO and Co-Founder,
BridgeAthletic.
The industry-defining athlete development platform created by
the combination of BridgeAthletic and Game Plan was facilitated by
strategic growth capital led by W3, a Colorado-based family office with a history of
investing in category-leading sports and fitness companies. The
growth capital will enable BridgeAthletic to fully integrate Game
Plan's learning management system while also expanding upon
BridgeAthletic's best-in-class technology and algorithmic engine.
This resulting integrated solution combines training and online
learning to create a data-influenced athlete development continuum
defined as "Train, Learn, Adapt."
"We are very excited to join forces with BridgeAthletic to build
the first-ever integrated athlete development platform," said
Mike Banville, President, Game Plan,
and SVP, BridgeAthletic. "By leveraging Bridge's best-in-class
technology resources with our industry-leading online learning
capability, we can create the next generation of performance
experiences for all."
For more information on the combination of BridgeAthletic and
Game Plan, please visit
http://info.bridgeathletic.com/bridge-gameplan.
About BridgeAthletic
BridgeAthletic is the world's leading provider of strength and
conditioning solutions for coaches, trainers and athletes. Bridge's
market-leading solution allows coaches and trainers to leverage the
power of technology and data to revolutionize the way performance
programs are designed, delivered, and tracked for athletes.
BridgeAthletic provides for the most rigorous training
environments, including over 9,000 elite sports teams across every
major professional league and power 5 NCAA conference, tactical
organizations, and national governing bodies. Thousands of private
trainers have taken notice, choosing Bridge to provide precision
training and monetize their programs via the Bridge Online Store
and e-commerce tools. To learn more about BridgeAthletic, please
visit www.bridgeathletic.com.
About Game Plan
Game Plan is a mobile-first learning management system.
Nearly 1,000 athletic organizations trust Game Plan's suite of
learning and analytics products to support athletes and create
cultures of team engagement. Game Plan's comprehensive eLearning
courses equip coaches, athletes and their respective organizations
with insights to ensure outstanding athlete experiences and
management outcomes. Game Plan's industry leading customer base
includes each of the major professional sports leagues as well as
leading collegiate programs such as Texas, Oregon, Stanford,
Notre Dame, Oklahoma, North
Carolina, Tennessee and
Colorado. To learn more about
Game Plan, please visit www.wearegameplan.com.
About W3
Driven by a passion for sports, competition and elite human
performance, W3 is a highly strategic sports and fitness growth
equity investor. Founded by former athletes who have competed and
coached at the highest levels of sport including the Olympics and
the NCAA championships, W3 believes in providing coaches and
athletes a truly integrated athlete development experience to reach
their goals.
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SOURCE BridgeAthletic