Ahmad Rashad Joins Sidney Frank Importing Co., Inc. as Spokesman
03 November 2005 - 3:23PM
PR Newswire (US)
NEW ROCHELLE, N.Y., Nov. 3 /PRNewswire/ -- Sidney Frank Importing
Co., Inc., the importer of such premium brands as Jagermeister
Liqueur, Tequila Corazon de Agave, Gekkeikan Sake, and more, is
proud to announce that All-Pro football player and Emmy
Award-winning correspondent and broadcaster, Ahmad Rashad, is
joining their team as a spokesman and consultant. Executive
Producer of NBA Inside Stuff and NBA Entertainment-produced
specials, Ahmad is in his 15th season as host of NBA Inside Stuff.
He is also Executive Producer and Host of Ahmad Rashad One-On-One,
a celebrity talk show which airs on NBA TV. Ahmad brings his NBA
expertise to the ESPN/ABC NBA team, providing lifestyle features
and essays for both networks. An in-studio correspondent for ABC
Sports' NBA pre-game show, his work appears on ESPN's SportsCenter,
NBA 2Night, NBA FastBreak and other studio programming. Throughout
the NBA Finals, Ahmad hosts NBA TV: Live at the Finals. Ahmad has
also served as host for ABC's top-rated reality shows, Celebrity
Mole Hawaii and Celebrity Mole Yucatan. A graduate of the
University of Oregon, where he was a two-time All- American, Ahmad
was a four-time Pro-Bowl selection for the Minnesota Vikings and
was voted to the Vikings All-Time 25th Anniversary Team and most
recently the 40th Anniversary team. He is also the author of the
best-seller Rashad: Vikes, Mikes and Something on the Backside.
"I've been friends with Ahmad for some time now," says Chairman
Sidney Frank, "and I've always been impressed by his charisma,
sportsmanship, and terrific personality. He's a perfect fit for us,
and together, we'll be unstoppable!" "Sidney Frank is one of the
greatest entrepreneurial innovators and one of the foremost
business executives in the world," says Ahmad. "It is a pleasure
and a privilege to be joining his team." Ahmad will help promote
the Sidney Frank Importing Co. brands at high- profile events
throughout the country and around the globe. For more information,
contact: Deirdre Maher (914) 637-5752 DATASOURCE: Sidney Frank
Importing Co., Inc CONTACT: Deirdre Maher, +1-914-637-5752, , for
Sidney Frank Importing Co. Web site: http://www.sidneyfrankco.com/
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