Rudd Guillit joins LA Galaxy

First Artist Corporation PLC
09 November 2007



Date:            9 November 2007
On behalf of:    First Artist Corporation plc ("First Artist" or "the Group")
                 For immediate release


First Artist Corporation plc

*  Acts in Ruud Gullit Move to Galaxy

First Artist Corporation plc (AIM: FAN), the media, entertainment, and events
group, announces that it acted for Ruud Gullit in his engagement as new coach
for Los Angeles Galaxy.  The deal extends the Company's delivery of its sports
management business in the United States.  Corrinne Goodhall of First Artist
negotiated the terms of the three year deal and acts as Ruud Gullit's commercial
advisor.


Commenting on the announcement, Jon Smith, Chief Executive of First Artist,
said:

"Ruud Gullit is a global football icon and teaming him with David Beckham
embodies Ruud's belief in sexy football.  The US is becoming a key market for
high profile soccer stars and we are delighted to be at the heart of this latest
move.  First Artist looks forward to continuing to work with Ruud in his new
role in California and further extending our activities in the US."

Ruud Gullit has been managed by First Artist since 1996.  He was previously
manager at Chelsea and Newcastle United football clubs.  As a player, he starred
for Dutch clubs such as Feyenoord and PSV Eindhoven, and achieved world
recognition in the 1990s with AC Milan where he won two European Cups and a
world club championship.  His international career spanned 66 games for the
Dutch national team between 1981 and 1994, captioning the team to European
Championship success in 1988.


                                  - ends -




Enquiries:

Jon Smith, Chief Executive
Richard Hughes, Group Managing Director                      www.firstartist.com
First Artist Corporation                                      Tel: [phone]

Emma Kane / Samantha Robbins / Sanna Lehtinen                   [e-mail]
Redleaf Communications                                        Tel: [phone]

David Floyd
Dawnay Day, NOMAD                                             Tel: [phone]

Katie Shelton
Daniel Stewart, Broker                                        Tel: [phone]




Notes to Editors:


*  First Artist Corporation plc floated on AIM in 2001
*  First Artist's group companies are among the leading brands
   in their fields under the following categories:

  *  Media - advertising, marketing and signage for West End, Broadway and
     Las Vegas shows via the Dewynters and Newman Displays brands, and strategic
     sponsorship consulting via Sponsorship Consulting and First Rights

  *  Management - representation of media personalities and football players
     /clubs across UK, Europe and the US via its First Artist Sport and First 
     Artist Entertainment companies together with wealth management under its 
     Optimal Wealth Management arm

  *  Events - offers a broad range of events such as conferences, company
     activity days, venue finding, delegate  management and client events for 
     private and public sector clients such as the Training & Development 
     Agency, under its Finishing Touch business

*  First Artist is acting as a consolidator in the fragmented media, 
   entertainment and events sectors focusing on high quality brands with the
   potential to cross sell to other Group companies

*  First Artist has strong visibility of earnings across a diverse and 
   non-cyclical range of activities in both live and digital formats

*  The Group benefits from a strong, experienced management team with 
   extensive expertise across all the sectors in which it operates





                      This information is provided by RNS
            The company news service from the London Stock Exchange
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