UN Sponsorship

RNS Number:6284D
Virtue Broadcasting PLC
04 October 2004

Embargoed Release: 07:00hrs Monday 4th October 2004



                             VIRTUE BROADCASTING PLC

                                 ('The Group')



                    United Nations Broadcast Sponsorship Deal



Virtue Broadcasting plc, is pleased to announce that the United Nations
Development Programme (UNDP) has formally extended its partnership with the
Group through the full broadcast sponsorship of its ground breaking television
series 'The Business of Development'. The series airs on CNBC Europe and CNB
World to over 100 million homes across Europe and the US.



The series, which is a first of its kind, is produced by World Television, the
Group's content production company. Further support for the series comes from
the series partners the International Chamber of Commerce (ICC) and HRH Prince
of Wales' International Business Leaders Forum (IBLF).



Filmed in different international locations each week including recently China,
South Africa and Morroco, the series examines how sustainable development
projects, best corporate practices and innovative North-South technology
transfers can help achieve the Millennium Development Goals (MDGs). The MDGs,
endorsed by all nations at a UN Summit in 2000, are eight, achievable goals that
target improvements in education, maternal and child health, gender equality,
disease control and renewable energy sources with the overarching aim of
reducing the world's poor in half by 2015.



The programme focuses on profiling the work of large multi-national companies
and aims to promote the importance of the co-operation between development
issues and international business.   As a result, the Group believes that
throughout the production of the series, during which it works closely with
leading companies such as Unilever, Hewlett Packard, Glaxo Smith Kline, Rio
Tinto and Proctor and Gamble, it is successful in both securing further interest
in future programming as well as strengthening its own commercial relationships.



Peter Sibley, Executive Director of World Television, commented:



"It is with great pride that we announce the continued support from the UNDP for
our groundbreaking series. The way in which large multi-national companies work
in conjunction with development issues is of growing interest and relevance for
international businesses and development organisations alike, and I am confident
that this series will be key in promoting that message.



Throughout filming we have received a great level of co-operation and support
from a number of influential multi-national companies without whom the project
would not have been a success. I would like to take this opportunity to thank
them for their continued support.



From the Group's perspective this is a further demonstration of World TV's
growing reputation for quality content production with international
organisations, television networks and multinational companies. Throughout the
production of this series and others, World TV actively builds its presence and
further commercial relationships with the world's largest companies. The key is
to now ensure that we leverage our growing reputation amongst these companies
and international organisations to execute our cross-selling model in order to
enhance our shareholder value.  We look forward to reporting on our continued
progress."



                                     -Ends-





Enquiries:



Virtue Broadcasting Plc - Tel. [phone]

Peter Sibley, Executive Director

James Ormondroyd, Finance Director



Hansard Communications - Tel. [phone]

Andrew Tan


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