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The Mission Group Plc

0.00 (0.0%)
Share Name Share Symbol Market Type Share ISIN Share Description
The Mission Group Plc LSE:TMG London Ordinary Share GB00B11FD453 ORD 10P
  Price Change % Change Share Price Shares Traded Last Trade
  0.00 0.0% 50.00 26,457 08:00:06
Bid Price Offer Price High Price Low Price Open Price
48.00 52.00 50.00 50.00 50.00
Industry Sector Turnover (m) Profit (m) EPS - Basic PE Ratio Market Cap (m)
Advertising Agencies 182.69 0.01 - - 4.55
Last Trade Time Trade Type Trade Size Trade Price Currency
14:17:16 O 945 50.35 GBX

The Mission (TMG) Latest News

The Mission (TMG) Discussions and Chat

The Mission Forums and Chat

Date Time Title Posts
05/5/202309:07The Mission Group384
24/10/201216:55Vote NO !. Excessive director 0p !!-
17/7/201011:15Thistle Mining 2007/2008 - Minority shareholders, MC/Casten and CGA1,299
20/10/200909:42Thistle Investments60
21/5/200722:42Thistle Mining 20062,423

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The Mission (TMG) Most Recent Trades

Trade Time Trade Price Trade Size Trade Value Trade Type

The Mission (TMG) Top Chat Posts

Top Posts
Posted at 13/1/2023 15:59 by davebowler
IC's Simon Thomson tips our share here - hTTps://
Posted at 09/12/2022 12:07 by bruce58
QS99 – I’m not understanding your eternal optimism about this share as the price keeps falling.
The shares have a large spread of 8.3% not taking into account dealing costs.
Very thinly traded, 475 trades in Jan and dropping to only 36 in Dec so far. The majority of the trades are by the Employee benefit trust.
The dividend doesn’t compensate for the fall in the share price from 89.5p in Apr 21 to today's mid price of 47p. And the dividend only equates to just over 5% at today's price.
As the new year approaches its time to review my portfolio and I think it’s time to cut the losses on this one as I don't see where the interest is going to come from to move the price.

Posted at 15/7/2022 10:32 by mfhmfh
EBT Share Purchase continues
Posted at 13/7/2022 13:48 by km18
The Mission Group (TMG) issued a trading update this morning reporting continued positive trading momentum and reaffirming full-year guidance. Performance through H1 2022 has been good and in line with expectations. The Group has maintained its growth trajectory, continued to deliver against its strategy and successfully managed previously flagged cost headwinds including wage inflation. The Group expects to report revenues for the period of £37.5m with headline operating profit of £2.2m. Net bank debt at 30 June 2022 was £7.0m. Valuation also looks attractive with forward PE ratio and PS ratio both top-quartile ranked for the Media & Publishing market. The balance sheet is solid, growth steady but unexciting. Share price lacks momentum, TMG is a share to monitor for now....

...from WealthOracleAM

Posted at 31/5/2022 09:29 by cliffpeat
In May TMG's EBT purchases of own shares:

Period 12 to 30 May
9 buys of £15k = £135k
Average price 58.8 pence
Lowest 13 May - 52p
Highest 30 May 64.5p

Will the buying stop when they feel "fair value" has been reached?

Did they "walk up" the sp?

Are there any options due to vest?

Posted at 18/5/2022 12:17 by qs99
EBT continuing to help push the shares North. Interesting SAA now gone hostile, obviously still demand for M&A so will TMG become a target? DYOR
Posted at 30/3/2022 17:41 by cravencottage
For those that haven't read ST's writeup!

On a mission for a higher rating

Annual revenue increases 17 per cent to £72.5mn
Six-fold rise in pre-tax profit to £7.5mn and earnings per share (EPS) to 6.57p
Dividend per share of 2.4p
Acquisition obligations slashed to £3.3mn
The market perception of UK advertising and marketing specialist The Mission Group (TMG:62p) and the reality of how the group’s network of 17 agencies are trading are not aligned.

The operationally geared group not only quadrupled underlying operating profit to £8mn driven by 16 per cent organic revenue growth, but rebuilt operating margins to 11.1 per cent. Trading recovered strongly in the second half of 2021 as the UK economy roared ahead following the end of Covid-19 related lockdowns.

For instance, the UK housing market boom has boosted activity at property agency ThinkBDW (34 per cent revenue growth). Both Bellway and Redrow are major clients and the sector accounted for around 18 per cent of last year’s revenue, says chief executive James Clifton. Mission’s technology focused agencies (20 per cent of group revenue) performed well during the pandemic, and continue to do so. Exposure to the US certainly helps, as Mission has offices in both San Francisco and Seattle - Amazon Web Services is now a top-five client.

The fact that 47 per cent of the client base has been with the group for five years or more highlights a high degree of satisfaction. Importantly, new clients are being added to the roster including Reckitt Benckiser, Porsche, BMW/Mini, Fuji Xerox and even the Met Office. The collegiate approach adopted by the group continues to deliver results as Mission booked £2mn of cross-referred business in the reporting period, and that excludes deals that were signed off just after the year-end.

Leveraging technology expertise is a strong focus, both in terms of enhancing the group’s data and analytics capability and for supporting client and new business growth, too. The latest offering being the 'Mission Brand Bonding Index', an online platform using comprehensive data and a bespoke algorithm to benchmark global brands. It has become an important tool to showcase the group’s expertise.

Mission’s acquisition of London-based Soul, a customer engagement agency that works with psychologists to help businesses better understand what motivates and drives customer decision making, has enhanced the offering, too. It is proving popular with leading brands Genting, John Lewis Finance, Michael Kors and SSE.

Mission paid £0.7mn of cash consideration for Soul and is modelling for a further £2.3mn earn-out payments that account for 70 per cent of the £3.3mn total acquisition liabilities outstanding. Of that sum only £1.1mn is due over the next two years, so will be easily covered by internal cash flow without the need to tap the group’s £25mn debt facility. At the end of 2021, net debt of £10.3mn equated to 1.2 times cash profit, a comfortable leverage ratio.

Rightly, shareholders are being rewarded. The annual dividend of 2.4p a share is covered 2.7 times by EPS of 6.5p with another rise likely this year. Analyst Roddy Davidson at house broker Shore Capital is pencilling in 9 per cent higher revenue of £79mn to lift pre-tax profit 12 per cent to £8.4mn. On this basis, expect EPS of 7.1p and a conservative looking pay-out of 2.5p.

Moreover, forecast operating free cash flow of £9.4mn could see net borrowings slashed to £5.9mn by the year-end while providing cash to pay dividends and meet earn-out obligations. If all goes to plan – and the 2022 financial year has started well – then Mission’s enterprise valuation of £66mn could fall to £61mn by the year-end. That valuation equates to seven times 2022 operating profit estimates, an anomalous rating in a consolidating sector.

Trading on a 40 per cent discount to net asset value (NAV) of 102.5p, priced on a forward price/earnings (PE) ratio of 8.7 and offering a 4 per cent prospective dividend yield, the 20 per cent share price decline since the interim results is unwarranted (‘Mission on course for strong profit recovery’, 22 September 2021). Buy.

Posted at 27/1/2022 10:12 by theoldcodger
Well, the share price has now "drifted" down (rather quicker than I expected) to a level that interests me (see my post 336 of 20/1), so I've taken a small position with the intention of increasing that over time. As I said before, TMG has historically traded at a substantial discount to its peers, however, in my opinion, that discount is now unjustifiably large.


Posted at 20/1/2022 09:20 by theoldcodger
I've been an investor in TMG in the past and keep a close eye on the company as I'll almost certainly invest again in the future.

Whilst there's no doubt that TMG are cheap in comparison to their peers (in fact on most metrics), they have traded at a substantial discount to them for many years (at least the last 10 since I first invested), so I don't think it likely that this in itself will suddenly result in a rerating, although I don't see any reason why that shouldn't happen at some point. I don't currently feel that there's a compelling reason to buy, however, should the share price drift below 60p, I'd be sorely tempted, as increased earnings going forward, a decent/generous yield and a gradual rerating, could result in the share price really motoring.

Good luck to holders,

Posted at 07/1/2022 10:15 by cliffpeat
TMG trading update last year was on 20 January 2021.

52 Week share price Range 60.50 - 91.75 per Yahoo
Current share price 63.19 - i.e. about 28p below its peak in last 12 months

In February 2019 pre-pandemic share price was £1.08

Last 2021 year RNS trading update was on 20 October 2021 - "the Group is currently on track to deliver a full year performance in line with the Board's expectations"

Last year website shows an acquisition (Soul) and innovation - The Branding Index - and positive news stories of client acquisition and TV work etc.

Does anyone have metrics for "Board's expectations" of 2021 profit - or is that in "the black box"?

Would anyone be surprised if TMG was again considered "undervalued" when the trading update is announced this month?

Just conjecture and seeking information - as ever DYOR

The Mission share price data is direct from the London Stock Exchange
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